Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI:10.1080/1553118X.2021.2015689

Britta M. Gossel

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引用次数: 2

Abstract

ABSTRACT This article aims to build a better understanding of entrepreneurial communication and strategic communication. The term entrepreneurial is finding its way into the discussion of communication science in general and strategic communication in particular, for example, through the consideration of startups. So far, the term entrepreneurial communication remains vague, is hardly defined and is not systematically distinguished from strategic communication. By applying an analogies lens in the context of problematizing, differences between the terms entrepreneurial and strategic in entrepreneurial communication and strategic communication are explored based on selected given definitions. As a result, three unifying dimensions – development stage, mode, and logic – are developed to highlight fundamental differences between the two terms. To create potential for a future creation of entrepreneurial communication as research program, and to elaborate on future potential for strategic communication in relation to this, central theoretical approaches in entrepreneurship research and their potential to research entrepreneurial communication are explored.

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创业传播与战略传播的类比:研究项目的定义、界定与未来研究

本文旨在更好地理解创业传播和战略传播。“创业”一词正在进入一般传播科学的讨论，特别是战略传播的讨论，例如，通过对创业公司的考虑。到目前为止，创业传播这个术语仍然是模糊的，几乎没有定义，也没有系统地将其与战略传播区分开来。通过在问题化背景下运用类比视角，基于选定的给定定义，探讨了创业沟通和战略沟通中创业和战略这两个术语之间的差异。因此，三个统一的维度——发展阶段、模式和逻辑——被开发出来，以突出这两个术语之间的根本区别。为了创造未来创业传播作为研究项目的潜力，并详细阐述与此相关的战略传播的未来潜力，本文探索了创业研究的核心理论方法及其研究创业传播的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.