International Journal of Strategic Communication最新文献_第7页

How Multiple Identities Can Impact the Legitimacy of an Organization 多重身份如何影响组织的合法性

International Journal of Strategic Communication Pub Date : 2022-08-08 DOI: 10.1080/1553118X.2022.2070754

Robert Heckert, Jelle Boumans, R. Vliegenthart

{"title":"How Multiple Identities Can Impact the Legitimacy of an Organization","authors":"Robert Heckert, Jelle Boumans, R. Vliegenthart","doi":"10.1080/1553118X.2022.2070754","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2070754","url":null,"abstract":"ABSTRACT Organizations realize that their license to operate and the supportive behavior of their stakeholders relate to how they come across. If the identity of an organization is not a single, but multiple it may face unique challenges in strategic communication. The purpose of this study is to identify how the reputation and legitimacy of such a multiple identity organization (MIO) are affected by its performance and communications. Building on organizational identity theory, insights from corporate communication, and stakeholder theory, the potential vulnerabilities are listed through theoretical deduction and are illustrated by the case of Sanquin, the Dutch blood supply foundation. The case assessment relies on interviews with stakeholders and journalists, complemented with an analysis of newspaper headlines. The mismatch between the identities endangers legitimacy because legitimacy is based on the conformity to norms and values, the area where the identities clash. The inherent tension between the ideological and utilitarian identity cannot be avoided completely, but a strategic communication policy that manages the balance between the identities in organizational communication could help a better understanding of MIOs. The case offers insights into how creating this balance might be considered in the development of strategic communication of MIOs.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41482636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A CEO but Also A Parent: How Strategic Communication of Private Information about the CEO Affects Perceptions of an Organization during A Crisis 既是CEO也是家长:CEO私人信息的战略沟通如何在危机中影响对组织的看法

International Journal of Strategic Communication Pub Date : 2022-07-28 DOI: 10.1080/1553118X.2022.2075749

Thomas Koch, Nora Denner, Felix Coutandin

引用次数: 0

Ideal-Practice Entanglement: When Emergence Fails to Enrich the Deliberate Planning Model 理想与实践的纠缠:当涌现无法丰富深思熟虑的计划模型时

International Journal of Strategic Communication Pub Date : 2022-07-27 DOI: 10.1080/1553118X.2022.2074300

Emma Christensen

引用次数: 0

Non-profit Brand Orientation as a Strategic Communication Approach 非营利品牌定位作为一种战略传播方式

International Journal of Strategic Communication Pub Date : 2022-07-27 DOI: 10.1080/1553118X.2022.2058948

L. Sepulcri, E. Mainardes, L. Pascuci

{"title":"Non-profit Brand Orientation as a Strategic Communication Approach","authors":"L. Sepulcri, E. Mainardes, L. Pascuci","doi":"10.1080/1553118X.2022.2058948","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2058948","url":null,"abstract":"ABSTRACT In the context of an emerging economy, this study aims to identify the factors that shape non-profit brand orientation (NBO). It also seeks to identify the main antecedents, outcomes, and barriers that are involved in its strategy implementation. The focus of this research is non-profit organizations (NPOs) in Brazil. Qualitative exploratory research with NPOs’ employees, donors, non-donors, and partners was performed using data collected from interviews, non-participant observation, and documents. The data were analyzed using content analysis. The results reveal four themes with associated categories: NBO (cause, mission, communication, and symbols); antecedents (internal factors, external factors, and community involvement); outcomes (staff relationships, partners, reputation, and performance), and barriers (a non-commercial mindset, short-term focus, communication challenges, organizational culture, government barriers, and a lack of resources). We suggest that brand strategic communication is a key factor that enables an NPO to disseminate the organization’s mission, cause, and symbols. All these factors together reflect the NBO. An NBO model is proposed, highlighting its antecedents, outcomes, and barriers, and pointing out similarities to and differences from the previous literature based on well-developed economies. This research discuss the peculiarities of NBO strategy in an emerging country context and the central point of brand strategic communication.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41773003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Engaging the Public in Disaster Communication: The Effect of Message Framing on Sharing Intentions for Social Media Posts 让公众参与灾难传播：信息框架对社交媒体帖子分享意愿的影响

International Journal of Strategic Communication Pub Date : 2022-07-26 DOI: 10.1080/1553118X.2022.2033979

Jiyoun Kim, Yuan Wang, Lingyan Ma, A. Chatham

引用次数: 2

What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic 该说什么以及如何说？疫情期间通过社交媒体进行企业战略沟通

International Journal of Strategic Communication Pub Date : 2022-07-25 DOI: 10.1080/1553118X.2022.2033980

Yanyan Shang, Ru-Shiun Liou, Rekha Rao‐Nicholson

{"title":"What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic","authors":"Yanyan Shang, Ru-Shiun Liou, Rekha Rao‐Nicholson","doi":"10.1080/1553118X.2022.2033980","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2033980","url":null,"abstract":"ABSTRACT Studying the COVID-19 pandemic differs from past studies on emergency management because this crisis event, compared with the terrorist attack or natural disasters, unfolds in a longer period and with a wider spread of geographic regions. This study explores what and how the information was communicated in the corporate strategic communication through social media across three phases of the global public health crisis, including the early phase, shelter-in-place phase, and reopening phase. The content analysis on corporate Twitter accounts of selected publicly listed firms in the US suggests that corporate social media communication is functional, information-based, direct, and of lower richness during the earlier phase of the pandemic. As the pandemic evolves, corporate tweets, though still functional, are altered to improve customer engagement via the addition of videos and embedded links. For low media richness data formats, the replies/retweet ratio is less than 20%, while high media richness data formats produce the replies/retweet ratio of more than 50%. Implications for future research and practices are offered.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44286038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement 名人产品一致性前因对价值转移和购买意愿的影响:认知强度和过度代言的调节作用

International Journal of Strategic Communication Pub Date : 2022-07-25 DOI: 10.1080/1553118X.2022.2033978

Nilesh Arora, S. Prashar, C. Parsad, Sai Vijay

{"title":"Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement","authors":"Nilesh Arora, S. Prashar, C. Parsad, Sai Vijay","doi":"10.1080/1553118X.2022.2033978","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2033978","url":null,"abstract":"ABSTRACT This research explores the effect of celebrity components – entertainment, attractiveness, intense attachment, and celebrity-product congruence – on consumers’ value transfer and their purchase intention. Further, the research focuses on understanding the situation of multiple endorsements and ascertains the over-endorsement effects on consumer buying intention. Besides these, the study also evaluates the moderating effect of cognitive strength on shoppers’ purchase intentions. Highly recognized and lesser-recognized brands were used to demonstrate the presence of over-endorsement impact on shoppers’ purchase intentions. Data were collected using the survey instrument from 267 respondents. Two-step structural equation modeling was carried out for analyzing the data. The findings suggest that celebrity components play a vital role in influencing consumers’ buying intention and over-endorsement negatively influences shoppers’ purchase intentions. This research provides new knowledge about celebrity endorsement among consumers who have a different familiarity with these brands. The present study thus contributes to the existing literature by examining how the relationship between consumer and celebrity is influenced by various celebrity components along with the moderating effects of cognitive strength and over-endorsement.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46350532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Predicting Publics’ Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism 预测公众在COVID-19早期阶段对遏制措施的遵守:政府透明沟通和公众愤世嫉俗的作用

International Journal of Strategic Communication Pub Date : 2022-05-27 DOI: 10.1080/1553118X.2022.2039663

Dongqing Xu, J. Li, Yeunjae Lee

{"title":"Predicting Publics’ Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism","authors":"Dongqing Xu, J. Li, Yeunjae Lee","doi":"10.1080/1553118X.2022.2039663","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2039663","url":null,"abstract":"ABSTRACT Despite the agreement on the importance of transparency in pandemic management, few studies have provided empirical evidence to answer the question of how governmental leadership and management teams can communicate strategically in a transparent manner. Integrating public relations, strategic communication and health communication literature, this study examines the effectiveness of CDC’s transparent communication in shaping individuals’ cynicism, self-efficacy beliefs as well as their cooperation during a pandemic, while taking the moderating role of media exposure and political ideology into consideration. A quantitative online survey was conducted with 502 participants who were living in the United States in early April 2020. Results indicated that effective transparent communication could reduce public cynicism and increase public self-efficacy to fight the pandemic, which subsequently leads to more cooperative precautions. Moreover, the relationship between CDC’s transparent communication practices and perceived cynicism toward the institution was moderated by media exposure (i.e., mass media and social media) and political ideology. The findings contribute to the theoretical understanding of pandemic communication and provide implications for practitioners in pandemic management, suggesting that health institutions should guarantee high transparency levels in their communication to encourage public precautionary cooperation.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42436010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil 南美洲的战略传播与政治意识形态。新冠肺炎危机管理——以阿根廷和巴西民粹主义政府为例

International Journal of Strategic Communication Pub Date : 2022-05-27 DOI: 10.1080/1553118X.2022.2056040

Alejandro Álvarez-Nobell, Andrea Oliveira, Andréia Athaydes, B. Barroso

{"title":"Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil","authors":"Alejandro Álvarez-Nobell, Andrea Oliveira, Andréia Athaydes, B. Barroso","doi":"10.1080/1553118X.2022.2056040","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2056040","url":null,"abstract":"ABSTRACT With regard to strategic communication, there is a set of additive factors driving the strategic complexity that determines the magnitude of an issue and the path to follow. During the COVID-19 pandemic, different governments worldwide have played a variety of roles and their impact has been conclusive. In Latin America, current political and ideological antagonism has configured a diversity of contexts and scenarios that have conditioned public communication management, setting out from the assumption that they have variously weighted the different driving factors of the strategic complexity. Within the framework of the EUPRERA COM-COVID network, we present the cases of strategic communication management of the national governments of Brazil and Argentina during the second half of 2020 and their impact on the population from the sanitary, social and economic levels. Of 1,332 demographically weighted cases, we analyze the information channels, credible sources, types of messages and their effectiveness comparatively. The most relevant conclusion lies in confirming that the strategic factor model in the public sector is conditioned by the ideological profile of who governs and this determines the decisions and effectiveness of the management.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47100499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter COVID-19疫苗接种和公共卫生传播策略:深入了解人口统计、政治意识形态和新闻/信息来源偏好的重要性

International Journal of Strategic Communication Pub Date : 2022-05-27 DOI: 10.1080/1553118X.2022.2039666

Glen J. Nowak, M. Cacciatore

{"title":"COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter","authors":"Glen J. Nowak, M. Cacciatore","doi":"10.1080/1553118X.2022.2039666","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2039666","url":null,"abstract":"ABSTRACT Widely accepted public health actions and recommendations, particularly those related to vaccines, are critical to U.S. and global responses to infectious disease pandemics, such as COVID-19. For vaccination-related efforts like those involving COVID-19 vaccines, high national compliance is needed. While initial COVID-19 vaccination uptake in the U.S. has been quite high, it quickly became apparent that demographic characteristics, political ideology, and potentially news/information sources used were associated with COVID-19 vaccination acceptance, hesitancy, and resistance. Drawing from nationally published COVID-19 public opinion polls as well as social and behavioral science related to vaccination acceptance, this study used a nationally representative sample of U.S. adults 18 years-old and older, undertaken in November–December 2020, to examine how four key demographic characteristics (sex, age, race/ethnicity, education), political ideology (liberal, moderate, conservative), and news/information source preference (liberal, conservative, balanced) were related to COVID-19 vaccination intentions, COVID-19 risk-benefit perceptions, interest and attention to COVID-19 information, self-reported level of being informed on key COVID-19 items, and trust and use of common COVID-19 information sources. Multiple associations were found, with most having important implications for strategic communication efforts related to COVID-19 vaccination and other preventive health recommendations.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41811373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1