International Journal of Tourism & Hospitality Reviews最新文献

{"title":"A Study on Marketeer Perspectives on Emerging Product Marketing Techniques in Udaipur","authors":"Riya Garg, Madhu Murdia, Shilpa Kanthalia","doi":"10.18510/ijthr.2024.1124","DOIUrl":"https://doi.org/10.18510/ijthr.2024.1124","url":null,"abstract":"Purpose of the Study: The purpose of this study was to identify the emerging techniques in product marketing. The research question that guided the study was \"What are the perceptions of marketers on emerging marketing techniques?\" \u0000Research Methodology: The research was conducted using a survey method with 175 marketers working in Udaipur city. The survey was administered via Google Forms. Ten Likert-scale statements were framed to assess the respondents' perceptions on emerging product marketing techniques, and a one-sample t-test was applied for data analysis. \u0000Findings: The survey revealed that the respondents generally support the adoption of emerging marketing approaches. However, they find it challenging to adapt to the frequent changes in marketing techniques. Nevertheless, they acknowledge the necessity of embracing these changes to thrive in the market and are willing to exert mental effort to do so. The essence of this change is to reduce operational expenses and enhance customer satisfaction. \u0000Research Implications: This study is highly relevant to the present marketing scenario, as it provides insights from the practical perspectives of marketers. The research implies that no sphere of life is untouched by product marketing, which involves the coverage of every product used. \u0000Limitations of the Study: The primary limitation of this study is its relatively small sample size and limited geographical area. The results could have been more precise and comprehensive if the sample size and study area were expanded.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":" 1076","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141823348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of COVID-19 on Small Domestic and Inbound Travel Agencies and Tour Operators in West Bengal, India: Perspectives of Offline Owners-Managers","authors":"Y. Rawal, Namrata Chakrabortty, Pratim Chatterjee, Debasish Batabyal","doi":"10.18510/ijthr.2024.1121","DOIUrl":"https://doi.org/10.18510/ijthr.2024.1121","url":null,"abstract":"Purpose: This article delves into the mindset of small family business owners in tourism during the COVID-19 crisis, their strategies, and the barriers they faced in recovery. The study is particularly significant as it sheds light on the experiences of entrepreneurs in both urban and backward/rural areas of West Bengal, providing valuable insights for policymakers and professionals in the tourism and hospitality industry.\u0000Methodology: The qualitative research approach involved semi-structured interviews with thirteen family-owned tour operators or travel agency owners/managers. A fixed semi-structured questionnaire was used to explore their views on management operations during and after the crisis, allowing for open discussion and new insights.\u0000Principal Findings: The findings underscore the remarkable resilience of small family-operated tour operators and travel agencies. Despite facing multiple challenges, including threats of existence, the pressure of fixed costs, non-performing travel inventories, feeling unethical, uncertainty about the future, and feelings of loss of goodwill with lenders, these entrepreneurs have shown remarkable adaptability and determination.\u0000Originality: This research offers unique insights into the mindset of family business owners in the Indian context, particularly the urban-peripheral context. The study also highlights the gap between the government's measures and the needs of entrepreneurs in this post-COVID-19 era, providing a comprehensive understanding of the challenges and opportunities in the tourism industry.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140992752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An In-Depth Exploration of the Impact of COVID-19 on Hospitality Interns' Career Choices and Experiences: Insights for Educators, Industry Professionals, and Policymakers","authors":"Shikha, Sanjeeb Pal, Y. Rawal","doi":"10.18510/ijthr.2024.1123","DOIUrl":"https://doi.org/10.18510/ijthr.2024.1123","url":null,"abstract":"Purpose of the study: The study explores how COVID-19 impacts hospitality interns' career choices and experience. Through a comprehensive literature review, key findings emerge regarding the effects of the pandemic on internship programs, the challenges interns face, and the factors influencing their post-pandemic career decisions. \u0000Methodology: The first step of the study is a comprehensive literature review, which establishes a qualitative approach to gathering information from existing research, articles, and publications. \u0000Principal Findings: COVID-19 has heavily affected hospitality internships, resulting in cancellations and remote work. However, interns have shown resilience by adapting to new learning methods and career exploration. Employers in the hospitality industry are hopeful about interns' job prospects after the pandemic, emphasizing the need to support students and address their career concerns for industry recovery. \u0000Applications of the study: This study offers valuable insights that empower educators, industry professionals, and policymakers to adapt internship programs, support intern resilience, and understand evolving career preferences in hospitality. By understanding COVID-19's impact on interns, stakeholders can make informed decisions to aid industry recovery. \u0000Novelty/Originality of the study: This study examines the impact of COVID-19 on hospitality internships, emphasizing both challenges and intern resilience. It offers insights for interns, industry recovery, and guidance to educators, professionals, and policymakers.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140993049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From 'I Do' to 'How Much?': Exploring Brand Image and Price Perceptions in Bali's Luxury Weddings","authors":"Gek Kadek Dheya Permathaswari, P. Pitanatri","doi":"10.18510/ijthr.2023.1024","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1024","url":null,"abstract":"Purpose of the study: This study seeks to examine the relationship between brand image and price perception, and how these factors influence the intent to purchase wedding packages at The Ritz-Carlton, Bali, within the domestic market.\u0000Methodology: Using a purposive accidental sampling method, the research involved 100 respondents. Data was gathered through structured questionnaires employing a Likert scale across 19 and 12 statement items. Analytical techniques included classical assumption tests, multiple linear regression, t-tests, f-tests, and the coefficient of determination, with the aid of the SPSS 26 software for Windows.\u0000Main Findings: Evidence from the data underscores a notable influence of both brand image and price perception on purchase intentions. The calculated values revealed tcount> ttable value of 2.027 > 1.984 and fcount > ftable value of 74.566 > 3.09, both surpassing their respective thresholds. Notably, the combined effect of brand image and price perception accounted for 60.6% of the variation in purchase intention.\u0000Applications of the study: The findings hold relevance for professionals in the luxury hospitality sector, particularly those in hotel management and wedding planning in Bali. The insights provide valuable perspectives on domestic guest preferences and decision-making processes.\u0000Novelty/Originality of the study: This research contributes a refined understanding of the interplay between brand image and price perception in the context of luxury wedding planning in Bali. It serves as a bridge between theoretical constructs and practical implications, enhancing the existing body of knowledge on guest behavior in upscale hospitality settings.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"60 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138598382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Factors Influencing Tourist Decision-Making on Choosing a Cultural Destination","authors":"Kymwell R. Hinlayagan, Kyle Nicole Gratuito, Shairadhell Maye L. Matillosa, Rensteven V. Laos","doi":"10.18510/ijthr.2023.1023","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1023","url":null,"abstract":"Purpose of the study: This paper aims to determine the factors influencing tourist behavior, particularly the decision-making on choosing a cultural destination. \u0000Methodology: This paper utilized the Exploratory factor Analysis research design to investigate indecisive problems to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. For the statistical tools, the study used descriptive statistics, factor analysis, frequency, and percentage. Also, the researchers used questionnaires and randomly gathered data online, which resulted in 581 respondents in Davao Region, Philippines. \u0000Main findings: Most of the respondents are female; college-level; ages 18 to 25 years old. The study reveals the factors influencing tourist decision-making on choosing a cultural destination Making Quality Value Accommodation and Accessibility the most important factor while security is the least. When analyzed according to profile, the study reveals that there is a significant difference in the factors influencing tourist decision-making on choosing cultural destination when analyzed according to sex, age, educational attainment, and the provinces within Davao Region Philippines. \u0000Limitations: The study is limited to tourists in Davao Region, Philippines. \u0000Social Implications: The result of the study indicates the essence of how tourists formulate decisions which is crucial for the making of competitive advantages of the cultural destinations. The study shows considerable results that are helpful for the development of Davao Philippines Cultural Tourism. Future researchers may utilize this study as their reference and pursue similar research. Lastly, this study was able to create a framework for factors influencing tourist decision-making on choosing cultural destinations. \u0000Originality/Novelty of the study: The result of the study contributes to the new body of knowledge by identifying the factors influencing tourist behavior, particularly the decision-making on choosing a cultural destination.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117015204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Universal Panorama of Foreign Travel with Derived Significance of its Peripheral Occasions for Language Approach","authors":"Milad Mousapour Balegh","doi":"10.18510/ijthr.2023.1022","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1022","url":null,"abstract":"Purpose: The purpose of the article is to explore the impact of foreign travel on language and cultural exchange. It aims to understand the linguistic involvement that occurs when people travel to foreign countries, examining interactions, expectations, values, norms, co-learning, and culture change. \u0000Methodology: The article utilizes a qualitative approach to investigate the relationship between foreign travel and language acquisition. The methodology involves analyzing the experiences of individuals who have traveled abroad, and examining the impact of meeting foreigners, particularly in a multilingual setting. \u0000Main Findings: The main findings of the article suggest that foreign travel has a significant impact on language acquisition and cultural exchange. The article highlights that traveling to foreign countries, especially in a multilingual setting, facilitates better and faster language learning. It emphasizes the importance of exposure to the target language and how motivation derived from meeting locals can accelerate language acquisition. \u0000Implications: The article concludes by discussing the implications of foreign travel on language and cultural stance. The article suggests that the effects of foreign travel on language and cultural exchange have far-reaching implications for individuals and societies, fostering intercultural understanding and global perspectives. \u0000Novelty: While there have been previous studies on the topic, this research offers a distinctive approach by considering various aspects such as interactions, expectations, values, norms, co-learning, and culture change in the context of linguistic involvement during travel.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131409749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Waste Management Policy and Practices in Mountain Expeditions in Nepal: Stakeholder's Perspective on Implementation of Mountaineering Expedition Rules","authors":"G. Biswakarma, Utshav Rijal, Sudichhya Thapa, Swastika Dhakal, Tridev Kishor K.C., Trilok Manandhar","doi":"10.18510/ijthr.2023.1021","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1021","url":null,"abstract":"Purpose: This study investigates the current implementation status of the Mountaineering Expedition Rules (MER) of 2002 in Nepal, focusing on waste management practices during mountain expeditions from the stakeholder's perspective. \u0000Methodology: The study used a descriptive research design with a mixed approach, collecting primary data through structured questionnaires and key informant interviews. Data analysis is conducted using descriptive statistics for quantitative data and content analysis for qualitative data. \u0000Main Findings: The findings highlight the need for improvement in waste management during mountain expeditions in Nepal. While climbers demonstrate a moderate to high level of awareness and implementation of waste management practices, challenges such as limited budgets, lack of self-awareness among expeditioners, and slow decay of waste in cold weather persist. The study emphasizes the importance of proper implementation of mountaineering expedition rules, particularly in waste management. \u0000Implications: This study contributes to the development of sustainable tourism practices in Nepal and the preservation of the mountain environment. The study recognizes the efforts made by the Nepalese government through policies and regulations to address waste management issues. The goal is to protect the fragile mountain ecosystem while facilitating the growth of sustainable mountain tourism. \u0000Novelty: It offers practical recommendations based on stakeholder perspectives, which can inform policy formulation in Nepal and other countries with similar mountain tourism contexts.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133973425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Ecotourism Performance on Quality Tourism Experience and Sustainable Consciousness","authors":"Kiven G. Olivar, Cristian Joseph A. Bulac, Ram Michael Genovia, Nissare Dianne Sarip","doi":"10.18510/ijthr.2023.1015","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1015","url":null,"abstract":"Purpose of the study: This study aimed to investigate the influence of ecotourism performance on quality tourism experience and sustainable consciousness. \u0000Methodology: Adopted survey questionnaires were given to a sample of 400 tourists in the tourism sector in Davao City. This study employed a non-experimental design utilizing a descriptive correlation technique. The statistical tools used were frequency, mean, Pearson r, and Sobel test. \u0000Main Findings: It was found that the level of quality tourism experiences, sustainable consciousness, and ecotourism performance of tourists in Davao City are strongly agreed upon. The correlation between quality tourism experience, sustainable consciousness, and ecotourism performance has a weak but positive relationship, whilst ecotourism performance and sustainable consciousness have a very positive relationship. \u0000Implications: This study implies that to have a quality tourism experience and improve ecotourism for everyone, every visitor must be conscious of sustainability in the areas of attitude, behavior, and knowledge. This can be done in that the host must publish educational awareness to be responsible tourists such as campaign posters, innovative digital promotional branding strategies, and the like. \u0000Novelty: This study is covering important aspects of quality tourism experience with special reference to Davao City.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114866437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creating Tourist Experiences from the Weltevreden Colonialism Trail in Jakarta Indonesia","authors":"R. A. Wahyuningputri, S. Djati, Myrza Rahmanita, Jajang Gunawijaya","doi":"10.18510/ijthr.2023.1013","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1013","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Purpose of the study: The aim is to analyze the extent to which history is packaged as an exciting walking tour to create a different travel experience from the others. Colonialism trail is a heritage trail packaged from a reticular patterned cultural route with traces of Dutch civilization as a part of urban tourism with a reputation as a historical, economic, and cultural city. \u0000Methodology: This study uses a qualitative research approach through explanatory and descriptive narrative. It used interview techniques for collecting material that is done with questions and answers verbally, unilaterally, and face to face. \u0000Principal Findings: First, the historical values and stories stored in the highest rank are the most memorable for the tour participants. Second, the Dutch building style or architectural heritage still looks magnificent. Third, the extraordinary value is the friendliness and clarity of the tour guide's information. These heritage sources can be packaged into sustainable tourism products and services like walking tours. \u0000Applications of the study: The packaging of a walking tour has handled by the Jakarta Good Guide, which is divided into several routes. Every tourist feels impressed to see the antique structures and get clear information from the tourist guide \u0000 \u0000 \u0000 \u0000 \u0000The novelty of the study: The tourist experience will be a guideline for developing the heritage route. It will be a novelty to create a heritage route to be sustainable.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128975518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Job satisfaction among hospitality management graduates of quirino state university-diffun campus","authors":"Kaye Aneth M. Bartolome, Shemaiah G. Marana, Cris Jane V. Olivar, Justine L. Agustine, Mary Joy A. Roldan, R. D. Afan, J. N. Tariga","doi":"10.18510/ijthr.2023.1012","DOIUrl":"https://doi.org/10.18510/ijthr.2023.1012","url":null,"abstract":"Purpose: Job satisfaction has an impact on employees' general well-being and in promoting a positive work environment, thus, contributes to increased organizational productivity, lower staff turnover, and lower job stress. This study assessed the level of job satisfaction among the Hospitality Management graduates of Quirino State University- Diffun Campus. \u0000Methodology: It used a descriptive design and a survey questionnaire with a four-point Likert scale in gathering the needed data. Most of the respondents are females, 25 years and below, singles, with casual/contractual employment status, and have salaries of Php 5,000 and below. \u0000Main Findings: In terms of promotion, the level of satisfaction along unlimited opportunities and a great chance for job promotion varies in terms of sex and age. As to supervision, the level of satisfaction along use of positive feedback with staff differs in terms of sex.  On the other hand, the level of satisfaction along salary, fringe benefits & recognition; promotion; supervision; and interpersonal relationship does not vary when respondents are grouped by sex, age, civil status, employment status, and estimated monthly salary. \u0000Implication of the Study: This study may be useful in gaining an understanding of employees' satisfaction levels, identifying their strengths and shortcomings, and improving their management techniques which are vital in ensuring higher revenues for any organization or institution.","PeriodicalId":385819,"journal":{"name":"International Journal of Tourism & Hospitality Reviews","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129460366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}