A Study on Marketeer Perspectives on Emerging Product Marketing Techniques in Udaipur

Abstract

Purpose of the Study: The purpose of this study was to identify the emerging techniques in product marketing. The research question that guided the study was "What are the perceptions of marketers on emerging marketing techniques?" Research Methodology: The research was conducted using a survey method with 175 marketers working in Udaipur city. The survey was administered via Google Forms. Ten Likert-scale statements were framed to assess the respondents' perceptions on emerging product marketing techniques, and a one-sample t-test was applied for data analysis. Findings: The survey revealed that the respondents generally support the adoption of emerging marketing approaches. However, they find it challenging to adapt to the frequent changes in marketing techniques. Nevertheless, they acknowledge the necessity of embracing these changes to thrive in the market and are willing to exert mental effort to do so. The essence of this change is to reduce operational expenses and enhance customer satisfaction. Research Implications: This study is highly relevant to the present marketing scenario, as it provides insights from the practical perspectives of marketers. The research implies that no sphere of life is untouched by product marketing, which involves the coverage of every product used. Limitations of the Study: The primary limitation of this study is its relatively small sample size and limited geographical area. The results could have been more precise and comprehensive if the sample size and study area were expanded.