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Indian Journal of Marketing最新文献

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Convenience Food Lifestyle Segments – A Study of Delhi - NCR 便利食品生活方式细分-德里的研究- NCR
Indian Journal of Marketing Pub Date : 2022-07-01 DOI: 10.17010/ijom/2022/v52/i7/170539
Supriya Dhillon, Neetu Munjal
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引用次数: 1
‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption “购买奢侈品”：调整SHIFT框架，探索消费者可持续奢侈品消费的心理层面
Indian Journal of Marketing Pub Date : 2022-06-01 DOI: 10.17010/ijom/2022/v52/i6/169836
Arunangshu Giri, Wendrila Biswas, J. Salo
{"title":"‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption","authors":"Arunangshu Giri, Wendrila Biswas, J. Salo","doi":"10.17010/ijom/2022/v52/i6/169836","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i6/169836","url":null,"abstract":"This era of the global market is witnessing a new look for luxury products and services. There has been an accelerating shift in consumption patterns and consumer preferences for sustainable luxury products. Moreover, the COVID-19 pandemic acted as a catalyst for changes in consumer behavior and adapting to a new way of living. Consumer trends have revealed that sustainability has become a key consideration in varied consumer segments when making their purchase decisions. Consumers’ drive for environmental stability, social responsibility, and ethical practices has well been reflected in their lifestyles today. Thus, companies are re-evaluating their products’ sustainability credentials and adopting a new paradigm of value creation to meet the changing psychological approach of consumers. This short communication delved into consumers’ psychological aspects that drive momentum towards sustainable luxury consumption. Here, the SHIFT framework (White et al., 2019) was adopted to highlight the subtle psychological facets of consumers that trigger them to embrace sustainable luxury consumption. The perspective presented a conceptual framework that indicated various psychological facets (atypicality, social desirability, life changes, need for uniqueness, self benefits, sense of accomplishment, pro-environment nature, personal experience of others, and consideration of legacy) of a consumer, which influence sustainable luxury consumption. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46915042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Comparing Factors Influencing Loyal Consumption Behavior Towards Fast-Food Restaurants 影响快餐店忠诚消费行为的因素比较
Indian Journal of Marketing Pub Date : 2022-06-01 DOI: 10.17010/ijom/2022/v52/i6/169835
Ajwinder Singh, Parul Nanda
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引用次数: 0
Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory 自有品牌时尚品牌：从Masstige营销理论看
Indian Journal of Marketing Pub Date : 2022-06-01 DOI: 10.17010/ijom/2022/v52/i6/169833
Prashant Chaudhary, Sarika Sharma
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引用次数: 1
Can Indian Millennials be Engaged Through Online Customer Gamified Experience? 印度千禧一代可以通过在线客户游戏化体验参与进来吗？
Indian Journal of Marketing Pub Date : 2022-06-01 DOI: 10.17010/ijom/2022/v52/i6/169834
Mallika Srivastava, Semila Fernandes
{"title":"Can Indian Millennials be Engaged Through Online Customer Gamified Experience?","authors":"Mallika Srivastava, Semila Fernandes","doi":"10.17010/ijom/2022/v52/i6/169834","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i6/169834","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48938154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transition of E-Service Quality Dimensions from Diverse Business Settings to E-Learning : A Review from Learners’ Perspective 电子服务质量维度从多样化商业环境向电子学习的转变：学习者视角的回顾
Indian Journal of Marketing Pub Date : 2022-06-01 DOI: 10.17010/ijom/2022/v52/i7/170536
Navjit Singh, K. Kaur, R. Deol
{"title":"Transition of E-Service Quality Dimensions from Diverse Business Settings to E-Learning : A Review from Learners’ Perspective","authors":"Navjit Singh, K. Kaur, R. Deol","doi":"10.17010/ijom/2022/v52/i7/170536","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i7/170536","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48002108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context 采用电子健康服务的研究：在跨国背景下开发一个综合框架
Indian Journal of Marketing Pub Date : 2022-05-01 DOI: 10.17010/ijom/2022/v52/i5/169415
Ganesh Dash, Syed Akmal, Debarun Chakraborty
{"title":"A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context","authors":"Ganesh Dash, Syed Akmal, Debarun Chakraborty","doi":"10.17010/ijom/2022/v52/i5/169415","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i5/169415","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46373383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Banking : A Meta-Analysis Approach 数字银行:元分析方法
Indian Journal of Marketing Pub Date : 2022-05-01 DOI: 10.17010/ijom/2022/v52/i5/169416
Suneeta Sharma, RituRitu Sharma, Ghadeer G. Kayal, Jaspreet Kaur
{"title":"Digital Banking : A Meta-Analysis Approach","authors":"Suneeta Sharma, RituRitu Sharma, Ghadeer G. Kayal, Jaspreet Kaur","doi":"10.17010/ijom/2022/v52/i5/169416","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i5/169416","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42012887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers 了解Masstige时尚品牌社交媒体营销对Z世代印度女性消费者的影响
Indian Journal of Marketing Pub Date : 2022-05-01 DOI: 10.17010/ijom/2022/v52/i5/169414
Balgopal Singh, A. Dagur
{"title":"Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers","authors":"Balgopal Singh, A. Dagur","doi":"10.17010/ijom/2022/v52/i5/169414","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i5/169414","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47901676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India BYJU的不寻常案例:从印度创建世界上最有价值的教育技术公司之一
Indian Journal of Marketing Pub Date : 2022-04-13 DOI: 10.17010/ijom/2022/v52/i4/163181
Thomason Rajan
{"title":"The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India","authors":"Thomason Rajan","doi":"10.17010/ijom/2022/v52/i4/163181","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i4/163181","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44638845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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