发布求助
文献互助 智能选刊 最新文献

Indian Journal of Marketing最新文献

筛选
英文 中文
Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19) 了解印度度假者在冠状病毒疾病（新冠肺炎）期间的休闲度假旅行意图
Indian Journal of Marketing Pub Date : 2022-04-13 DOI: 10.17010/ijom/2022/v52/i4/164109
Kshitija Pandey, Sujata Joshi
{"title":"Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19)","authors":"Kshitija Pandey, Sujata Joshi","doi":"10.17010/ijom/2022/v52/i4/164109","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i4/164109","url":null,"abstract":"This study aimed to elicit the critical factors influencing Indian domestic vacationers' travel intention for leisure vacation destination choice amidst COVID-19. The study proposed a new model based on the theory of planned behaviour (TPB), expanding it by adding contextual variables like perceived risk, perceived knowledge of COVID-19, and information search behaviour. The study used a quantitative approach using online social media platforms and emails of 312 respondents to analyze and test the hypotheses using IBM SPSS and AMOS tools. The results indicated that physical and functional risk negatively influenced attitude;whereas, psychological risk negatively influenced travel intention. Perceived knowledge of COVID-19 significantly influenced travel intention. Attitude strongly mediated subjective norms, perceived behavioral control, and perceived knowledge of COVID-19 to travel intention. This explains the strong implications for travel destination marketers for marketing safer destination choices to vacationers. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49429007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic 简短的交流:关于COVID-19大流行期间冲动购买的专著
Indian Journal of Marketing Pub Date : 2022-04-13 DOI: 10.17010/ijom/2022/v52/i4/169110
Shaon Sen
{"title":"A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic","authors":"Shaon Sen","doi":"10.17010/ijom/2022/v52/i4/169110","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i4/169110","url":null,"abstract":"This article collated various findings on consumers' impulse buying, specifically during the COVID-19 pandemic. A detailed literature review revealed interesting facts about the pre-studied antecedents of impulse buying. It is found that perceived risk, which is known to hinder consumers' impulse buying earlier, surprisingly appeared to facilitate consumer impulse buying during the infamous global pandemic. The shift happened due to the various psychological changes that consumers experienced during the pandemic. This research monograph is interested in documenting the findings on impulse buying during the pandemic because it is essential to understand consumer changes. The post-pandemic world of consumers' buying behavior and the pattern is likely to change. Researchers correctly pointed out to this concern that whether the changes that the pandemic has caused will sustain or not. Moreover, scholars have also estimated what changes are probable to appear in the consumers' buying process. This study extensively puts forward the detailed findings, facilitating researchers and practitioners to devise their course of action post the COVID-19 pandemic. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47951265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective 多面性的目的地人格特征:旅游者视角下的理解交流
Indian Journal of Marketing Pub Date : 2022-03-15 DOI: 10.17010/ijom/2022/v52/i3/168657
Sabari Shankar R., John Paul Raj V.
{"title":"Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective","authors":"Sabari Shankar R., John Paul Raj V.","doi":"10.17010/ijom/2022/v52/i3/168657","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i3/168657","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49159719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis 广告幽默与广告态度关系的元分析
Indian Journal of Marketing Pub Date : 2022-03-15 DOI: 10.17010/ijom/2022/v52/i3/160366
Simran Kaur, Dheeraj Nim, Shamily Jaggi
{"title":"Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis","authors":"Simran Kaur, Dheeraj Nim, Shamily Jaggi","doi":"10.17010/ijom/2022/v52/i3/160366","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i3/160366","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47019325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs 埃塞俄比亚中小企业可持续发展的营销组合策略
Indian Journal of Marketing Pub Date : 2022-03-15 DOI: 10.17010/ijom/2022/v52/i3/168655
K. Meher, Gemechu Geda Hamato
{"title":"Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs","authors":"K. Meher, Gemechu Geda Hamato","doi":"10.17010/ijom/2022/v52/i3/168655","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i3/168655","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41325480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Influence of Use of Different Media on Political Attitude and Political Participation 不同媒体使用对政治态度和政治参与的影响
Indian Journal of Marketing Pub Date : 2022-03-15 DOI: 10.17010/ijom/2022/v52/i3/168656
M. Kaur, ra Verma
{"title":"Influence of Use of Different Media on Political Attitude and Political Participation","authors":"M. Kaur, ra Verma","doi":"10.17010/ijom/2022/v52/i3/168656","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i3/168656","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42885316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India 千禧一代对消费类电子产品的网上购买意愿：来自印度的经验证据
Indian Journal of Marketing Pub Date : 2022-02-14 DOI: 10.17010/ijom/2022/v52/i2/168154
Hemantkumar P. Bulsara, P. Vaghela
{"title":"Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India","authors":"Hemantkumar P. Bulsara, P. Vaghela","doi":"10.17010/ijom/2022/v52/i2/168154","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i2/168154","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47755956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of the Pandemic on Consumer Behavior and Business Strategy in India 流行病对印度消费者行为和商业战略的影响
Indian Journal of Marketing Pub Date : 2022-02-14 DOI: 10.17010/ijom/2022/v52/i2/168152
Reetika Jain
{"title":"Impact of the Pandemic on Consumer Behavior and Business Strategy in India","authors":"Reetika Jain","doi":"10.17010/ijom/2022/v52/i2/168152","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i2/168152","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48373189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Travelers’ Motivation to Provide Online Reviews 旅行者提供在线评论的动机研究
Indian Journal of Marketing Pub Date : 2022-02-14 DOI: 10.17010/ijom/2022/v52/i2/164156
C. Thakur, T. S. Vijay, Tapas Kumar Chatterjee
{"title":"A Study on Travelers’ Motivation to Provide Online Reviews","authors":"C. Thakur, T. S. Vijay, Tapas Kumar Chatterjee","doi":"10.17010/ijom/2022/v52/i2/164156","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i2/164156","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47822349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets 人口因素对消费者网络购物产品选择的影响:基于三线市场的实证研究
Indian Journal of Marketing Pub Date : 2022-02-14 DOI: 10.17010/ijom/2022/v52/i2/168153
Snehal Chincholkar, Vandana Sonwaney
{"title":"How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets","authors":"Snehal Chincholkar, Vandana Sonwaney","doi":"10.17010/ijom/2022/v52/i2/168153","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i2/168153","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48680909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信