Indian Journal of Marketing最新文献

{"title":"Unveiling Millennials’ Motivations to Purchase Smartwatches","authors":"Mohd Salman Shamsi, A. Verma, Meenakshi Verma","doi":"10.17010/ijom/2023/v53/i12/173354","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i12/173354","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139023440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies","authors":"Sushant Kr. Vishnoi, Shahid Akhter, Teena Bagga, Arjun Mittal","doi":"10.17010/ijom/2023/v53/i12/173352","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i12/173352","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139017484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Associating Designed Information and Novelty with Purchase Intentions for Product Displays in Fashion Apparel Stores","authors":"S. Saini, Sanjeev Bansal","doi":"10.17010/ijom/2023/v53/i12/173351","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i12/173351","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139024199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"I Must Buy So I Don’t Die – Panic Buying and Change in Consumer Behavior During COVID-19 in the Pune Metropolitan Region","authors":"Firoze Khan, R. Kazi, Aneta Szymanska, Archana Singh","doi":"10.17010/ijom/2023/v53/i12/173353","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i12/173353","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139025104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Major Antecedents of Electronic Customer Relationship Management (E-CRM) Studies in the Indian Banking Sector : A Systematic Review","authors":"Prashanth Shetty, Poornima Y.","doi":"10.17010/ijom/2023/v53/i10/170594","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i10/170594","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135721094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Linking Online Procrastination to Online Shopping Cart Abandonment : A Multi-Group Analysis from India and Ethiopia","authors":"Piyusa Das, Bhuwandeep .","doi":"10.17010/ijom/2023/v53/i10/170197","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i10/170197","url":null,"abstract":"Purpose: The effect of shopping procrastination, defined as a deliberate and chronic delay in action, on shopping cart abandonment behavior remains unexplored. The primary objective of this study was to examine the relationship between online procrastination (OP) and shopping cart abandonment (OSCA). Methodology: An online structured questionnaire was floated, and responses (n = 327) were collected from online shoppers of two countries (India and Ethiopia). Analysis of variance (ANOVA) using IBM SPSS 25.0 and structural equation modeling (SEM) using IBM AMOS 23.0 were carried out. Findings: We observed mean level differences for OP and OSCA across annual income groups, number of sites used for online shopping, and frequency. The structural equation modeling results revealed a significant positive relationship (b = 0.57, Adjusted R-Square=0.33) between OP and OSCA. Also, the multi-group analysis revealed that monthly spending levels for online shopping moderated the relationship between OP and OSCA. Practical Implications: By identifying the specific procrastination tendencies and their impact on cart abandonment, we contributed to understanding consumer behavior in online shopping contexts and provided actionable recommendations for reducing cart abandonment rates. Originality: Although the previous studies covered a broader range of factors, a specific examination of the direct link between procrastination tendencies and cart abandonment was lacking in the existing literature. Therefore, the current study addressed this research gap by investigating the unique contribution of online shopping procrastination to cart abandonment, providing a more comprehensive understanding of this phenomenon.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135721766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impulsive Buying Among Youth : A Dominating Component of Compulsive Buying Behavior","authors":"Rohit Singh Tomar, Deepika Tomar, Vivek Singh Tomar","doi":"10.17010/ijom/2023/v53/i10/171988","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i10/171988","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135721092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market","authors":"Charul Agrawal, Taranjeet Duggal, Vishal Shukla, Mitali Dohroo","doi":"10.17010/ijom/2023/v53/i9/173140","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i9/173140","url":null,"abstract":"Purpose : The present study analyzed the impact of expertise, authenticity, and advertisement disclosure by social media influencers (SMI) on the purchased intention of luxury goods with the moderated role of gender. The growth of social media platforms has accentuated the need to understand the implications of SMIs. Methodology : The data for the study were collected via Google Forms from 400 respondents. The variables, namely expertise, authenticity, and advertisement disclosure by SMIs, were chosen after studying extensive literature. All these variables were analyzed, keeping gender as a moderating variable; whereas, purchase intention was the dependent variable. The data collected were analyzed using AMOS. Findings : The study revealed that all three independent variables, namely expertise, authenticity, and advertisement disclosure, were positively related to purchase intention. However, no significant relationship was observed when gender was studied concerning advertisement disclosure. Practical Implications : The study would be helpful to luxury market companies where they can evaluate the utility of SMIs when it comes to luxury shopping. It also provided insights into what aspect of SMIs was paramount for luxury consumers. Originality : The previous studies have focused on luxury shopping and its antecedents for purchase; this study specifically concentrated on three crucial variables directly associated with SMIs and how they could influence the purchase decisions.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers","authors":"Kamal Jaiswal, Balgopal Singh","doi":"10.17010/ijom/2023/v53/i9/173139","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i9/173139","url":null,"abstract":"Purpose : This study aimed to understand the air passengers’ rationality and morality associated with the volitional compliance behavior of health and safety guidelines for a healthy and safe air travel experience. Methodology : The design of the research framework was based on integrating the theory of planned behavior and norm activation theory. Four hundred seventeen domestic air passengers participated in the study through an online questionnaire distributed through social media. Path analysis was carried out using covariance-based structural equation modeling for hypotheses testing. Findings : The study established that attitude toward behavior, perceived behavioral control, and personal norms significantly affected air passengers’ volitional compliance behavior. It was also confirmed that “personal norms” partially mediated the effect of “attitude towards compliance behavior” and “perceived behavioral control.” Practical Implications : This study provided adequate evidence to understand the components that influence the volitional behavior of passengers toward compliance with health and safety guidelines. Originality : The study provided novel insights into integrating behavioral theories associated with rationality and morality into understanding volitional behavior.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135687948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach","authors":"Jyotiranjan Hota, Arvind Tripathy, Mahuya Deb","doi":"10.17010/ijom/2023/v53/i9/173142","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i9/173142","url":null,"abstract":"Purpose : India's fast food industry was the fastest-growing in the last decade, but not everything was as shiny as it looked from the outside. Many challenges were posing a threat to the survival of this industry. So, the purpose of the present study was to conduct a structural analysis of the challenges of the fast food industry in India using interpretive structural modeling (ISM). Design/Methodology/Approach : Challenges of fast food industries have been identified from the literature, which was further endorsed for significance using responses from the domain experts through a structured questionnaire. The rationale of this paper was to apply ISM to develop a hierarchical structure among the vital challenges of fast food industries in India. The ISM technique analyzed the mutual interaction and ranking among the challenges. Furthermore, MICMAC analysis was applied to explain this dependence and driving power challenges. Findings : During the first phase of the research, an opinion survey of experts was endorsed. The challenges of “lack of fresh ingredients” and “availability of ready-to-eat meals” were dropped based on the t-test. ISM was applied to the validated challenges. Ten validated challenges were modeled into five levels. “Changing tastes of millennial customers” was found to be the most important challenge of the fast food industry, which appeared at the lowest level. The ISM model supported examining and building up a model of interactions, mutual influence, and relationships among the challenges faced by the fast food industry. Limitations : The research work bounded the study in India, and subjectivity in expert opinion might exist. Practical Implications : The study is relevant to fast food industry professionals, food delivery aggregators, and food processing and packaging professionals. They need to be aware of the lacunae, the importance of challenges, and their interdependence found out from the study for future courses of action. Originality/Value : The study investigated the core challenges of the fast food industry in India. Secondly, it had methodological novelty in the context. Finally, the study led to a multidimensional implication for various stakeholders in India's fast food industry context.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135687857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}