发布求助
文献互助 智能选刊 最新文献

Indian Journal of Marketing最新文献

筛选
英文 中文
Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr 创业中的营销策略——以白帽公司为例
Indian Journal of Marketing Pub Date : 2022-10-01 DOI: 10.17010/ijom/2022/v52/i10/172345
R. Saini
{"title":"Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr","authors":"R. Saini","doi":"10.17010/ijom/2022/v52/i10/172345","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i10/172345","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45577664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K 社交媒体的使用是否会影响小型农业企业的开发和探索能力?查谟克什米尔大学的观点和建议
Indian Journal of Marketing Pub Date : 2022-10-01 DOI: 10.17010/ijom/2022/v52/i10/172344
Avantika Bakshi, V. Chauhan
{"title":"Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K","authors":"Avantika Bakshi, V. Chauhan","doi":"10.17010/ijom/2022/v52/i10/172344","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i10/172344","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44943501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal 流媒体应用程序-西孟加拉邦加尔各答COVID-19期间消费者对这些平台使用满意度的研究
Indian Journal of Marketing Pub Date : 2022-10-01 DOI: 10.17010/ijom/2022/v52/i10/172346
Udit Chawla, Jyoti Shaw, Sonam Choudhary
{"title":"Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal","authors":"Udit Chawla, Jyoti Shaw, Sonam Choudhary","doi":"10.17010/ijom/2022/v52/i10/172346","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i10/172346","url":null,"abstract":"In today’s world, virtual streaming platforms are the primary source of entertainment. People gradually shift from traditional entertainment channels to online streaming platforms as they offer more improvised services. During the COVID-19 period, the streaming sector saw massive growth in the number of users. As a result, streaming platforms are now widely seen as the entertainment industry’s future. From offering high-quality material to connecting individuals through various streaming platforms, OTT platforms have gained prominence recently, particularly during the pandemic. Purpose: To identify the factors influencing users’ satisfaction with a streaming platform in Kolkata, West Bengal, and to establish how these attributes and different streaming platforms are related. Methodology: Kolkata, West Bengal, was selected for the survey, and it was undertaken with the help of a structured questionnaire and casual interaction with the users. Findings: This study discovered that consumer satisfaction was primarily determined by two critical factors: “Fringe Benefits” and “Refreshment.” The factor “Fringe Benefits” was found to be substantially influential. In addition, users’ satisfaction could also correlate to the quality of services provided to the streaming platforms using correspondence analysis. Various online streaming platforms were discovered to be popular, delivering high-quality material with a wide range of alternatives, limited advertisements, and high-quality and extensive features at a reasonable price. Furthermore, we used cluster analysis to discover three clusters that influenced consumers of various ages when watching online on various streaming sites. These clusters were “Gen Z Socializing,” “Gen Y Entertaining,” and “Gen X Quality Essence.”. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41860776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas 城市底层金字塔客户对移动应用的接受度
Indian Journal of Marketing Pub Date : 2022-09-01 DOI: 10.17010/ijom/2022/v52/i9/171984
Pooja Sehgal Tabeck, A. Singh
{"title":"Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas","authors":"Pooja Sehgal Tabeck, A. Singh","doi":"10.17010/ijom/2022/v52/i9/171984","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i9/171984","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41891727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink 感知消费者的欲望并将其转化为商业模式——以印度头号宿醉排毒饮料Morning Fresh为例
Indian Journal of Marketing Pub Date : 2022-09-01 DOI: 10.17010/ijom/2022/v52/i9/171983
Akshatha Jain
{"title":"Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink","authors":"Akshatha Jain","doi":"10.17010/ijom/2022/v52/i9/171983","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i9/171983","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43636081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19 探索互联网金融服务质量、客户满意度、年龄和性别之间的关系:新冠肺炎期间发展中国家的视角
Indian Journal of Marketing Pub Date : 2022-09-01 DOI: 10.17010/ijom/2022/v52/i9/171982
Meha Joshi, Richa Dabas
{"title":"Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19","authors":"Meha Joshi, Richa Dabas","doi":"10.17010/ijom/2022/v52/i9/171982","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i9/171982","url":null,"abstract":"During COVID-19, the banking industry saw a paradigm shift of customers from \"traditional” to \"online” platforms. This research explored the moderation effect of age and gender in the relationship between online banking service quality and customer satisfaction during COVID-19. The study used explanatory and accurate novel methods to study the relationship between online banking service quality and customer satisfaction in the Indian banking industry. Structural equation modeling was used for testing the relationship. Multi-group moderation technique was employed to explain the moderation effect. The study highlighted that age significantly moderated the relationship between responsiveness, competence, and customer satisfaction. Gender significantly moderated the relationship between competence and customer satisfaction. The study's novelty lies in finding the critical determinant of customer satisfaction in online banking during COVID-19 and explaining the moderation effect of age and gender. Moreover, this study addressed feedback and complaint management, which has not been studied widely in the context of quality and satisfaction. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48223670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion 揭开品牌倡导的前因：品牌爱与品牌激情的中介作用
Indian Journal of Marketing Pub Date : 2022-08-01 DOI: 10.17010/ijom/2022/v52/i8/171222
S. Goswami, N. Balasubramanian
{"title":"Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion","authors":"S. Goswami, N. Balasubramanian","doi":"10.17010/ijom/2022/v52/i8/171222","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i8/171222","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49364103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context 消费者自我认知对丑产品贬值的影响——印度环境下减少食物浪费的营销策略
Indian Journal of Marketing Pub Date : 2022-08-01 DOI: 10.17010/ijom/2022/v52/i8/171223
A. Saldanha, R. Aranha
{"title":"Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context","authors":"A. Saldanha, R. Aranha","doi":"10.17010/ijom/2022/v52/i8/171223","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i8/171223","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48227745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Nexus of Corporate Social Responsibility and Consumer Perception : Systematic Review of the Evidence 企业社会责任与消费者感知的关系：证据的系统考察
Indian Journal of Marketing Pub Date : 2022-07-01 DOI: 10.17010/ijom/2022/v52/i7/170537
Swapna Shetty, M. Chaudhuri, A. Shetty
{"title":"The Nexus of Corporate Social Responsibility and Consumer Perception : Systematic Review of the Evidence","authors":"Swapna Shetty, M. Chaudhuri, A. Shetty","doi":"10.17010/ijom/2022/v52/i7/170537","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i7/170537","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48545808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform 在选择OTA(在线旅行社)平台时，识别客户的首选属性
Indian Journal of Marketing Pub Date : 2022-07-01 DOI: 10.17010/ijom/2022/v52/i7/170538
Animesh Kumar Sharma, Rahul Sharma
{"title":"Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform","authors":"Animesh Kumar Sharma, Rahul Sharma","doi":"10.17010/ijom/2022/v52/i7/170538","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i7/170538","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49056718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信