Indian Journal of Marketing最新文献

{"title":"A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach","authors":"Vaibhav Agarwal, R. Sahu, Ashutosh Pandey","doi":"10.17010/ijom/2023/v53/i1/172593","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i1/172593","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48706840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Users’ Perception and Barriers to Using Self-Driven Rental Bikes","authors":"S. Meenakshinathan, Sreedhara Raman, Rajni Gupta","doi":"10.17010/ijom/2022/v52/i12/172562","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i12/172562","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44617171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of E-Service Quality Dimensions on Customer Satisfaction and Loyalty in Online Apparel Shopping in India","authors":"Kala Mahadevan, Sujata Joshi","doi":"10.17010/ijom/2022/v52/i12/172560","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i12/172560","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45186349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis","authors":"Ashish A. Linge, Mahesh Singh, Baldeo B. Kakde, Krunal K. Punjani","doi":"10.17010/ijom/2022/v52/i12/172561","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i12/172561","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45632053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementing SaaS-Based Sales Force Automation Systems","authors":"Subroto Roy, N. Bandyopadhyay","doi":"10.17010/ijom/2022/v52/i12/172559","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i12/172559","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45089227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Revenge : A Research Note","authors":"S. Sakshi, S. Shankar R.","doi":"10.17010/ijom/2022/v52/i11/172434","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i11/172434","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42947362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model","authors":"Shalini Gautam, Priyanka Malik, Shanu Jain","doi":"10.17010/ijom/2022/v52/i11/172431","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i11/172431","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43444146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of a Model to Determine the Purchase Intention of Counterfeit Luxury Products Among Consumers in Bengaluru","authors":"Annette Nikita, G. Devakumar","doi":"10.17010/ijom/2022/v52/i11/172433","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i11/172433","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49150082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products","authors":"T. N.Mahalakshmi, Shanmugam Munuswamy","doi":"10.17010/ijom/2022/v52/i11/172432","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i11/172432","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48841427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic","authors":"Dhiresh Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma","doi":"10.17010/ijom/2022/v52/i10/172347","DOIUrl":"https://doi.org/10.17010/ijom/2022/v52/i10/172347","url":null,"abstract":"Purpose: The study aimed to examine the consumer acatalepsy towards buying behavior for need-based goods (NBGS) for sustainability during COVID-19 and behavioral intentions for NBGS using the framework of value – attitude – behavior in India. Design/Methodology/Approach: Using the extant literature review, the study developed a conceptual model describing consumers’ buying behavior and behavioral int entions related to NBGS. The research employed the hypo-deductive research design approach for carrying out the study. Findings: The study found that attitude, economic depression, subjective norms, perceived consumer effectiveness, availability of control, and buying intention were positively related to the buying behavior of consumers in the NBGS category. Research Limitations/Implications: The research offered new insights into academia and practice using instrumental values, terminal values, and consumer buying behavior. It is unique for providing a fresh perspective on the NBGS and consumer behavior in COVID-19 times. Practical Implications: As the study deep dived into the behavioral aspects of the consumers, it will help shape the attitude of market professionals to analyze the instrumental and terminal values thoroughly. The findings of the research will prove instrumental in more effective and efficient decision-making processes for need-based goods in the consumer market. Social Implications: At individual and social levels, values represent the guiding force that shapes human behavior. This study will help to extend the overall understanding related to consumer behavior in the domain of NBGS using the basis of value and its impact on the behavioral patterns of consumers. Originality/Value: In the context of NBGS, this research paper dealt explicitly with the behavioral factors related to instrumental and terminal values. The study is also unique in that it evaluates the various parameters related to consumers’ buying behavior in the NBGS category during COVID-19. Evaluating these factors makes the research unique and one of its kind in consumer behavior. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43847987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}