{"title":"Exploring Factors Affecting Intention to Purchase Virtual Goods in Online Games","authors":"Adilla Anggraeni, Kevin Jonathan","doi":"10.1145/3457640.3457652","DOIUrl":"https://doi.org/10.1145/3457640.3457652","url":null,"abstract":"The main objective of this research in investigating the factors that affecting intention to purchase virtual goods in online games. All the correlating variables are Perceived Enjoyment, Continuous Use Intention, Subjective Norms, Attitude, and Functional Value. Multiple linear regression and simple linear regression are used to analyze the data. The findings show that Subjective Norms, Attitude, and Functional value that positively influence towards intention to purchase virtual goods in online games, however there are Perceived Enjoyment has influence intention to continuous use intention in online games, and Attitude influence intention to subjective norms in online games. The main findings of this study suggest that more the Enjoyment, Continuous Intention to play the game does not mean that they actually make a purchase in virtual goods, however the Subjective Norms, Attitude, and Functional Value have a significant positive influence to purchase virtual goods in online games","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"39 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122726261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sonali Shankar, Sheenum Attri, P. Vigneswara Ilavarasan
{"title":"What Makes MNC's B2B Freemium Model for Start-Ups Work in the Emerging Markets?: Insights From India","authors":"Sonali Shankar, Sheenum Attri, P. Vigneswara Ilavarasan","doi":"10.1145/3457640.3457656","DOIUrl":"https://doi.org/10.1145/3457640.3457656","url":null,"abstract":"The primary objective of this work is to investigate the perspective of startups about the Freemium model. MNC's would like to catch hold of startups that are likely to scale up and are global in nature. But startups lack the financial muscle to invest and that's where the freemium models fit in. MNC's use of B2B on firms in host countries is also understudies. The extant literature on Freemium is focusing on consumers, not B2B. The B2B Freemium is an under-explored area of research. This paper is trying to fill these gaps. Getting a demand-side perspective would give a more balanced view of how companies compete through their business models and what changes can be brought in to better them. For this, the mixed methodology is used. The 45 SMEs/startups are interviewed to understand their pain points. The findings from primary research are substantiated by using the Interpretive Structural Modelling approach to get an idea of the impact of the factor's interaction with one another. The six important parameters are identified. These parameters are – the need for freemium, customer perceived price value, customer satisfaction, the promise of good user experience, customer conversion and adoption, and customer perceived premium fit. It is found that customer satisfaction and the promise of a good user experience are the most important factors among all for the success of the freemium model.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122148483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Block Morphology Parameters on the Block Microenvironment: A Case Study of Xinjiekou District in Nanjing","authors":"Dengyun Wang","doi":"10.1145/3457640.3457673","DOIUrl":"https://doi.org/10.1145/3457640.3457673","url":null,"abstract":"Urban block is the outdoor living space with high concentration of urban residents, and a good microenvironment of the block is the precondition to improve people's outdoor comfort. In order to comprehensively evaluate the influence of block morphological parameters on the block microenvironment, four typical blocks of Xinjiekou, Nanjing were selected to carry out simulation calculation with the microclimate simulation software ENVI-met. The results show that the block shape parameters represented by plot ratio, greening rate and aspect ratio have a significant impact on the thermal micro-environment of the block. The blocks with high plot ratio, high greening rate and high aspect ratio have better thermal micro-environment.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130833835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asl Lindawati, Olivia The, Jonathan Tanuwijaya, Annisa Ramadhanty
{"title":"The Influence of Intellectual Capital and Corporate Social Responsibility toward Corporate Performance","authors":"Asl Lindawati, Olivia The, Jonathan Tanuwijaya, Annisa Ramadhanty","doi":"10.1145/3457640.3457649","DOIUrl":"https://doi.org/10.1145/3457640.3457649","url":null,"abstract":"This study aims to determine effect of intellectual capital and corporate social responsibility toward corporate performance that proxy by return on asset, return on equity and Tobin's Q . This research is a quantitative study. The samples in this research are property and real estate companies listed on Indonesia Stock Exchange period 2016-2018 while selected by purposive sampling method with total company were 25 companies in 3 years, then the data in total were 75 data. The analysis method used is multiple regression analysis using SPSS 25 software. The results indicate that the intellectual capital had a positive effect on return on asset, return on equity, and Tobin's Q. While corporate social responsibility had no effect on return on asset and return on equity but had a positive effect on Tobin's Q.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"51 Suppl 53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126891147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"2021 7th International Conference on E-Business and Applications","authors":"","doi":"10.1145/3457640","DOIUrl":"https://doi.org/10.1145/3457640","url":null,"abstract":"","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116138317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}