{"title":"Marketing Strategies Design for Crowdsourcing Application in Indonesia","authors":"M. Lubis, Nadira Alifia Rahman, Putra Fajar Alam","doi":"10.1145/3457640.3457655","DOIUrl":"https://doi.org/10.1145/3457640.3457655","url":null,"abstract":"In an era that is very spoiled by this technology, all entrepreneurs in the digital and non-digital fields are competing to make their best products that attract the hearts of their consumers. Apart from things that are beneficial to a company, every individual has a desire to share in their daily life, but sometimes they are confused about how to channel it. One of the things people want to do is share the food they have because they have too much food at home and it has to be eaten quickly because it doesn't last long when stored. It is presented simple problems that mostly customer often encounter in everyday life, which the target market is chosen by crowdsourcing apps with social media users and search engine users. This study aims to compare how many people find out about a new application through their search engine and how many people can be influenced by advertisements on social media and are interested in finding out about the relevant information.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129883316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Meiryani, Erick Fernando, S. Hendratno, S. Dewiyanti, Vera Yanny
{"title":"The Effect of Deferred Tax Expenses on Earning Management in Banking Companies","authors":"Meiryani, Erick Fernando, S. Hendratno, S. Dewiyanti, Vera Yanny","doi":"10.1145/3457640.3457664","DOIUrl":"https://doi.org/10.1145/3457640.3457664","url":null,"abstract":"This study aims to determine the effect of deferred tax expense on earnings management in banking companies. This study uses secondary data which is analyzed and obtained from financial reports or annual reports of companies listed on the Indonesia Stock Exchange. Methods of data analysis using linear regression analysis using SPSS software. The results showed that deferred tax expense has an effect on earnings management. If a deferred tax asset arises intentionally or at the desire of management, it can be estimated that the realization will be carried out in the planned period in order to increase the company's profits in that period.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125122075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Time Varying Interconnection between Argentina's Monetary Policy and Exchange Rate of Peso—Based on TVP-VAR Model","authors":"Hanzhang Wang","doi":"10.1145/3457640.3457669","DOIUrl":"https://doi.org/10.1145/3457640.3457669","url":null,"abstract":"Argentina has suffered from financial crises since 2001 and the global Covid-19 pandemic in 2020 may contribute to another recession. Peso has been depreciating since March 2020 and has almost lost all its value. To assess the effectiveness of the country's monetary policy in the pandemic, this paper analyses the time-varying interconnection between monetary policy and exchange rate by establishing the TVP-VAR model and comparing the debt crisis in 2020 with the previous crises. The results indicate that Argentina's current monetary policy did not stabilize the exchange rate but aggravated the depreciation with the increasing money supply.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"392 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121004436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impacts of Affordable Care Act and the Importance of ACA over COVID-19 Pandemic","authors":"Zheming Yuan","doi":"10.1145/3457640.3457665","DOIUrl":"https://doi.org/10.1145/3457640.3457665","url":null,"abstract":"The Patient Protection and Affordable Care Act (ACA) includes several key provisions. This paper assessed and discussed the impacts of these key provisions on health insurance coverage, federal and state spending, and other important social impacts on racial disparities, fiscal federalism as well as the accessibility and affordability of health insurance care. To analyze and exploit the health insurance coverage and spending, the Difference-in-Differences (DID) Regression Model and the Event-Study Regression Model were used. It can be seen that Medicaid coverage was indeed highly increased with appropriately 3% and uninsured rate was significantly decreased in ACA's Medicaid expansion States. While a slight increase of Federal spending on Medicaid expansion with appropriately 8%, state Medicaid expanded spending kept still and no significant adverse impacts on other state spending areas. Furthermore, this paper discussed and provided the importance of implementing ACA during COVID-19 pandemic from the perspective of Macroeconomic, labor market, health insurance system, and social racial disparities. Consequently, ACA should keep fully implementing and enacting to mitigate and offset the loss of COVID-19 pandemic.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116083488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Marketing Strategy of Social Enterprises in the United States to Promote Development: The Case of TOMS in the American Market","authors":"Z. Mu","doi":"10.1145/3457640.3457668","DOIUrl":"https://doi.org/10.1145/3457640.3457668","url":null,"abstract":"Even though social enterprises have become more popular and prominent in recent years, the field of social enterprise remains relatively new in the United States, posing unique challenges ahead in marketing. This study intends to provide appropriate marketing recommendations to the social enterprises in the United States, helping them to develop sustainably. TOMS, one of the most famous social enterprises has been used as a case study. By analyzing the marketing strategies (the STP Model and the Marketing Mix) of TOMS, this research endeavors to provide three pertinent marketing recommendations to social enterprises, besides developing a mission-driven company, telling an impactful brand story, while building trust and transparency.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125111989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asl Lindawati, Olivia The, Jonathan Tanuwijaya, Sartika Saputri
{"title":"The Effect of CSR Disclosure, Company Sizes and Sales Growth on Profitability of Customer Good Industry Registered In Indonesia Stock Exchange Period 2016-2018","authors":"Asl Lindawati, Olivia The, Jonathan Tanuwijaya, Sartika Saputri","doi":"10.1145/3457640.3457644","DOIUrl":"https://doi.org/10.1145/3457640.3457644","url":null,"abstract":"The purpose of this research is to analyze the influence of Corporate Social Responsibility (CSR) disclosure, firm size and sales growth on profitability using Return On Assets (ROA). The object of this research are companies engaged in the sector of consumer goods industry which publishes financial statements and complete annual report on Indonesia Stock Exchange period 2016-2018. There were 36 samples selected using purposive sampling technique, and using secondary data. The model in this study was tested by using multiple linear regression analysis. The result of the research shows that CSR has t-test result with high significance, so it does not have an effect on profitability. the size of the company that has no effect on profitability. However, sales growth has an positive influence on profitability. (ASL)","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131934810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Herding Effect in China's A Share Stock Market under COVID-19 Pandemic","authors":"Hui Yuan","doi":"10.1145/3457640.3457662","DOIUrl":"https://doi.org/10.1145/3457640.3457662","url":null,"abstract":"Affected by the COVID-19 pandemic, China's stock market has been experiencing fluctuation in 2020. Deterioration of investors’ sentiment prompted more anomalies in the financial market, especially for large-scale unilateral transactions caused by investors’ fear and panic. This paper examines the existence of herding effect in Chinese A share main board market using both market-level and industry-level data by testing the non-linear relationship between cross-sectional absolute deviation of returns and market returns. Our findings indicate that herd formation existed in Chinese A share market during non-pandemic period and its effect got more pronounced during the COVID-19 pandemic period. We also observe that the herding effect turned out to be more obvious in the down phase of the stock market than that in the up phase. Sub-sample test classified by industry shows that industries such as transportation, leasing and business services, culture products, etc. have suffered from severely intensified herding effect during pandemic period, while the herding levels of manufacturing and real estate industries did not change significantly. The results shed light on understandings of the decision-making behavior for both individual investors and other market participants, and thus provide important policy implications.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"85 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114010398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Moslehpour, Stephen Lewi, D. Kurniawati, T. Ismail, Yeneneh T. Negash
{"title":"The Influence of Social Media Marketing on Voter's Intention in Indonesia","authors":"M. Moslehpour, Stephen Lewi, D. Kurniawati, T. Ismail, Yeneneh T. Negash","doi":"10.1145/3457640.3457660","DOIUrl":"https://doi.org/10.1145/3457640.3457660","url":null,"abstract":"This study aims to describe the interaction of social media marketing, candidate image, religious beliefs, and voter's intention in Indonesia. This study applies the quantitative method to examine the proposed hypotheses. The questionnaires were distributed to Indonesian social media users who have eligible electoral rights. This study uses primary data collection and gathers 396 respondents via an online questionnaire. Further, SEM and path analysis methods were conducted to examine the data in this study. Social media marketing, candidate image, and religious beliefs positively affect the voter's intentions. The two dimensions of the social media marketing that directly influence a voter's intention are interaction and customization. This research limits the respondents to Indonesian media social users whom eligible have electoral rights. The findings of this research suggest several practical directions for candidate or political party and their team using social media marketing.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115464124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Choice of European Settlement Currency and Its Influence on Risk Management of Enterprise in China","authors":"Shanshan Wang, Jing-yong Ai","doi":"10.1145/3457640.3457653","DOIUrl":"https://doi.org/10.1145/3457640.3457653","url":null,"abstract":"This paper summarizes the status of European countries choosing settlement currency in the context of RMB internationalization, finding that although European countries still use the US dollar and the Euro as the main settlement currency, the share of using RMB as the settlement currency has been increasing in recent years. At the same time, the article explores the main reasons why European countries choose RMB settlement, indicating that the main factors affecting the settlement of RMB in European countries are the promotion of China's domestic policy, the internationalization of RMB and the reduction of dependence on the US dollar. Finally, this paper analyzes the impact of European countries choosing different settlement currencies on enterprise risk management in China.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"167 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115316541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Lucky Dividends Really Bring Luck to Listed Companies?","authors":"Cuifeng Wu, L. Nie","doi":"10.1145/3457640.3457671","DOIUrl":"https://doi.org/10.1145/3457640.3457671","url":null,"abstract":"The great risk and uncertainty make some investors and managers resort to superstitions. Therefore digital superstition has become an important research topic for scholars at home and abroad. This paper analyses the impact of digital superstition in Chinese culture on the dividend policy of the A-share listed companies in Shenzhen Stock Exchange. The empirical analysis shows that lucky dividends have a positive impact on the ROA of companies. However, in recent years, the influence of lucky dividends has gradually decreased. To a certain extent, it reflects the gradual elimination of digital superstition and the effectiveness of China's securities market. The securities market is gradually developing in a healthy and stable manner.","PeriodicalId":382807,"journal":{"name":"2021 7th International Conference on E-Business and Applications","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124003139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}