Marketing Strategies Design for Crowdsourcing Application in Indonesia

Abstract

In an era that is very spoiled by this technology, all entrepreneurs in the digital and non-digital fields are competing to make their best products that attract the hearts of their consumers. Apart from things that are beneficial to a company, every individual has a desire to share in their daily life, but sometimes they are confused about how to channel it. One of the things people want to do is share the food they have because they have too much food at home and it has to be eaten quickly because it doesn't last long when stored. It is presented simple problems that mostly customer often encounter in everyday life, which the target market is chosen by crowdsourcing apps with social media users and search engine users. This study aims to compare how many people find out about a new application through their search engine and how many people can be influenced by advertisements on social media and are interested in finding out about the relevant information.