Studia Philologica最新文献

{"title":"NEW MASS MEDIA DISCOURSE IN JAPAN: NATURE, FEATURES AND DEVELOPMENT","authors":"Русудан Кирилевна Махачашвілі, А. О. Сидоркіна","doi":"10.28925/2311-2425.2019.12.4","DOIUrl":"https://doi.org/10.28925/2311-2425.2019.12.4","url":null,"abstract":"The article is devoted to new media discourse in Japan. Considering the fact that new technologies, such as Web 1.0, Web 2.0, Web 3.0, phygital space, big data, etc. have changed the media landscape dramatically, we now are talking about a new type of discourse: digital discourse. The principles of identifying and excluding new media discourse are analyzed in this article.\u0000\u0000The article reviews the main theoretical and conceptual approaches to studying new media discourse in its dynamic and overlooks its special aspects comparing to TV and print media discourse. A case study is Japanese new media analyzed as a complex open system prone to fluctuations and capable of transformations.\u0000\u0000This article attempts to provide a better understanding of the new phenomenon of digital space and the way media discourse can develop in its framework. As the modes of communication are changing and media discourse is fluctuating as well, it is opening new perspectives to further media studying that will consider not only new parameters of the phenomenon but also its socio-cultural context.","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128903099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bulgarians’ Views on Other Balkan Nations. Again on Some Stereotypes in Thinking","authors":"","doi":"10.54664/hfzk7574","DOIUrl":"https://doi.org/10.54664/hfzk7574","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130559867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Modern English advertisements of toothpaste: rhetoric perspective","authors":"O. Boiko","doi":"10.28925/2311-2425.2021.172","DOIUrl":"https://doi.org/10.28925/2311-2425.2021.172","url":null,"abstract":"This article focuses on toothpaste advertisements in English online discourse. The article analyses modern English Internet texts advertising toothpaste from the standpoint of rhetoric and systemic hierarchy of needs. The paper provides comparative analysis of words and phrases in toothpaste advertising texts that appeal to different human needs as identified by Abraham Maslow: physiological, safety, belongingness and love, need, reputation and self-actualization need.\u0000\u0000The paper considers advertising discourse as a commercially oriented activity of creating positive and attractive images of objects and activities (services) that potentially provide income for their producer / provider. Advertising discourse involves a promoter and a recipient, as well as the process and result of their discursive interaction through respective texts. Advertising discourse provides sets of signals that impact potential consumers at the level of consciousness and/or sub-consciousness thus encouraging them to buy the advertised product. The paper focuses on the slogans used in the advertisements of toothpaste. A slogan as a short independent advertising message can be both used within a specific advertising construal and operate separately from other advertising products and represent the condensed content of the whole advertising campaign. The paper analyses specific verbal means that inspire the feeling of trust towards the advertised products, different sorts of toothpaste in particular. The said means of influence and manipulation are interpreted through the scope of pathos, ethos and logos. Pathos can be explained as an emotional coefficient of buying behaviour, ethos focuses our attention on the credibility of data and sources, while logos can be understood as the logic of buying a particular product. Specific correlations between the said modes if informational impact are determined by causative-consecutive logic as well by primary axiomatic irrational incentives related to fundamental \"mythic\" mental structures.","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132502702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Practical Features of TV Journalism Teaching","authors":"","doi":"10.54664/bigv9791","DOIUrl":"https://doi.org/10.54664/bigv9791","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131961886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Acoustic Characteristics of the Postalveolar Consonant in Bulgarian Language and Prepalatal Consonants in Romanian Language","authors":"","doi":"10.54664/zbbf7680","DOIUrl":"https://doi.org/10.54664/zbbf7680","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132085728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Manol Ivanov’s Point of View on Bulgarian Spelling","authors":"","doi":"10.54664/uhyh1080","DOIUrl":"https://doi.org/10.54664/uhyh1080","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130861474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METHODOLOGY OF MODELING COGNITIVE PROCESSES OF THE INDIVIDUAL’S SPEAKING-AND-THINKING AND THINKING-AND-ACTING MECHANISMS","authors":"А. В. Клименюк, А. А. Калита","doi":"10.28925/2311-2425.2019.12.2","DOIUrl":"https://doi.org/10.28925/2311-2425.2019.12.2","url":null,"abstract":"The paper advances methodology of modeling cognitive processes of speaking-and-thinking and thinking-andacting mechanisms. The methodology is substantiated with the application of theoretical apparatus of a series of psychological, linguistic and social sciences using a systematic approach as well as a modern synergetic doctrine of the chaos theory. The basis of the authors’ methodological reflection is shaped by the results of the following scientific assumptions of the new speech energetics theory: a theoretical principle of preserving the utterance emotional-and-pragmatic potential, the dimensionless quantitative K-criterion of defining the level of emotionaland-pragmatic potential of any speech segment, the global pyramid model of the spheres of the individual’s spiritual being that allows performing both qualitative and quantitative research of any cognitive phenomena, processes or events related to human thinking and speaking activities.\u0000\u0000The paper also outlines the main stipulations, rules, and requirements for modeling cognitive processes on the plane of the individual’s spiritual being differentiated into the spheres of existence, mentality, transcendence and consciousness. It is emphasized that the flow of cognitive processes in the existential sphere of the individual’s spiritual being is based on his/her emotional (unconscious) thinking; the mental sphere, which forms together with the transcendental sphere a psychic level of the pre-conscious, is characterized by emotional thinking; in the transcendental sphere the acts of cognition are realized by means of rational thinking, while the consciousness monitors the results of cognitive processes’ self-development on a logical basis solely.\u0000\u0000The paper demonstrates a high efficiency of using the model as a methodological tool for the interdisciplinary retrospective obtaining of new knowledge in such sciences as cognitive studies, ecolinguistics, psychology, philosophy, sociology, psychiatry, history, economics, political science, literary studies, ethnology, etc.","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129255704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Holders of Professions as the Comparison Standard in Forming Adjectives with the Meaning of Similarity","authors":"","doi":"10.54664/jsxy6494","DOIUrl":"https://doi.org/10.54664/jsxy6494","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"2561 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128772171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Postulated Positions of Intertextuality in the Contemporary Methodological Field","authors":"","doi":"10.54664/cmlp3884","DOIUrl":"https://doi.org/10.54664/cmlp3884","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125305870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Observations on Comparative Constructions with Component Names of Parts of the Body in French and Bulgarian Languages","authors":"","doi":"10.54664/nxei6634","DOIUrl":"https://doi.org/10.54664/nxei6634","url":null,"abstract":"","PeriodicalId":377023,"journal":{"name":"Studia Philologica","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126869701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}