NEW MASS MEDIA DISCOURSE IN JAPAN: NATURE, FEATURES AND DEVELOPMENT

Abstract

The article is devoted to new media discourse in Japan. Considering the fact that new technologies, such as Web 1.0, Web 2.0, Web 3.0, phygital space, big data, etc. have changed the media landscape dramatically, we now are talking about a new type of discourse: digital discourse. The principles of identifying and excluding new media discourse are analyzed in this article. The article reviews the main theoretical and conceptual approaches to studying new media discourse in its dynamic and overlooks its special aspects comparing to TV and print media discourse. A case study is Japanese new media analyzed as a complex open system prone to fluctuations and capable of transformations. This article attempts to provide a better understanding of the new phenomenon of digital space and the way media discourse can develop in its framework. As the modes of communication are changing and media discourse is fluctuating as well, it is opening new perspectives to further media studying that will consider not only new parameters of the phenomenon but also its socio-cultural context.