PublicationsPub Date : 2026-02-16DOI: 10.1201/9781003476023-2
Surbhi Gosain, Shivani Sharma
{"title":"Generative AI Tools and the Marketing Industry","authors":"Surbhi Gosain, Shivani Sharma","doi":"10.1201/9781003476023-2","DOIUrl":"https://doi.org/10.1201/9781003476023-2","url":null,"abstract":"A branch of artificial intelligence, known as “Generative AI”, aims to create new kinds of data or material, such as images, words, music, and so forth. In contrast to typical AI models, which are utilized for specific tasks such as classification or forecasting, generative AI models focus on innovation and the creation of novel data. AI has a lengthy and turbulent history of breakthroughs and failures, beginning in the 1950s.A significant area of artificial intelligence, machine learning, saw a boom in the 2010s, driven by ever-increasing “big” data stocks and computing power. This led to fascinating advancements in a variety of fields, including game play, robotic vehicles, and machine translation. Following these triumphs, AI garnered increasing interest, discourse, and implementation across multiple fields, including marketing. This chapter explores the uses of AI tools in marketing and discusses the different aspects of AI, in terms of how it affects customer insights, content production, personalization, advertising, and automation, among other areas.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":"15-28"},"PeriodicalIF":0.0,"publicationDate":"2026-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147908819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2025-11-04DOI: 10.1201/9781003584438-13
Priyanka Jain, Ankur Roy, Christo Ananth
{"title":"Designing Sustainable Fintech Solutions with Augmented Reality Integration","authors":"Priyanka Jain, Ankur Roy, Christo Ananth","doi":"10.1201/9781003584438-13","DOIUrl":"https://doi.org/10.1201/9781003584438-13","url":null,"abstract":"This chapter explores augmented reality (AR) as a vital enabler in fintech for sustainable finance, enhancing financial literacy, supporting better-informed investment choices, and increasing transparency in green finance. Since AR overlays digital information over the physical world, users experience an immersive interaction that simplifies complex ESG data and helps them to make ecologically conscious choices. AR-integrated fintech can showcase investment options like “green bonds”, appealing especially to younger, tech-savvy investors. This approach enhances transparency and trustworthiness in sustainable finance and strengthens ESG reporting. Despite technical and regulatory issues, collaboration between fintech companies and sustainability experts could drive AR adoption, fostering a more sustainable financial ecosystem.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":"227-245"},"PeriodicalIF":0.0,"publicationDate":"2025-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147918861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2025-11-04DOI: 10.1201/9781003584438-15
Pushpa Pathak, C. Jayakumari
{"title":"Ethical and Social Implications in the Use of Augmented Reality for Sustainability","authors":"Pushpa Pathak, C. Jayakumari","doi":"10.1201/9781003584438-15","DOIUrl":"https://doi.org/10.1201/9781003584438-15","url":null,"abstract":"Augmented reality (AR) offers innovative solutions for promoting sustainability by raising awareness and encouraging eco-friendly practices. However, its use presents ethical challenges, particularly concerning data privacy, as AR systems often collect sensitive user information that could be misused. The environmental footprint of AR technology, including energy use and electronic waste, also complicates its sustainability benefits. Socially, AR has the potential to increase environmental education and community engagement, yet it risks deepening the digital divide by excluding those without access to advanced technology. Additionally, AR can lead to misinformation or biased representations of sustainability, influencing user behavior without transparency. In the workplace, while AR may reduce waste and improve efficiency, it could also disrupt jobs and labor markets. To ensure AR supports sustainability equitably, addressing these ethical and social implications is essential for responsible development and adoption.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":"260-276"},"PeriodicalIF":0.0,"publicationDate":"2025-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147908730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2025-09-15DOI: 10.1201/9781003640776-2
Anil Thakar, Deeksha Dave, Ankita Chaturvedi
{"title":"AI-Powered Circular Waste Management","authors":"Anil Thakar, Deeksha Dave, Ankita Chaturvedi","doi":"10.1201/9781003640776-2","DOIUrl":"https://doi.org/10.1201/9781003640776-2","url":null,"abstract":"The 2030 Agenda for Sustainable Development for transformation of world incorporated 17 Sustainable Development Goals (SDGs) at the global level. Among these goals SDG 12 is the one that extensively promotes the circular economy (CE) through responsible consumption and production. Responsible production and consumption are crucial in mitigating the adverse effects of waste generation, as they promote sustainable practices that minimize resource depletion, reduce pollution, and ensure a healthier environment for present and future generations. Artificial intelligence (AI) algorithms like online consent management and monitoring system could be used to analyse data on waste generation, collection, and disposal patterns, as well as the environmental and economic impacts of different waste management strategies. This could help identify opportunities to optimize resource efficiency, minimize waste, and promote circularity, as well as to monitor and evaluate the effectiveness of policies and programmes over time. AI could also be used to develop predictive models that can forecast future waste generation and help anticipate and prevent potential waste management challenges. This framework involves the formation of clusters based on geography, waste streams, and industry sectors to optimize resource efficiency, minimize waste generation, and promote circularity. The framework also incorporates circular business models, which involve the redesign of products, services, and value chains to reduce waste and increase resource efficiency. The successful implementation of this framework requires the development of robust policies by incorporating Information, Education, and Communication (IEC) strategies and regulations that support circularity, efficient collection, transport and disposal of solid wastes, the creation of innovative financing mechanisms, and the provision of technical assistance with capacity building to key stakeholders. The current study aims at establishing a detailed understanding of waste management through application of CE via cluster approach incorporated through AI algorithm in Jammu and Kashmir (J&K) for achieving SDGs. The transition from a linear to a CE is a critical step towards achieving sustainable waste management, particularly in J&K, where per capita waste generation is 0.23 kg/day and increasing at an alarming rate of 2.5% annually. A cluster approach framework can be used to facilitate this transition to refuse derived fuel (RDF) by bringing together key stakeholders, such as policymakers, waste management experts, industry leaders, and community representatives. Overall, the cluster approach framework has the potential to catalyse the transition to a CE in J&K, which can lead to significant environmental, social, and economic benefits for the region. Graphical Abstract","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":"26-45"},"PeriodicalIF":0.0,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147916995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2024-11-22DOI: 10.1201/9781003481652
Ankur Agarwal
{"title":"Alternative Investments Technology","authors":"Ankur Agarwal","doi":"10.1201/9781003481652","DOIUrl":"https://doi.org/10.1201/9781003481652","url":null,"abstract":"The alternative investments technology market is still considered young and highly diverse, driving varied technology needs. Few players can address the needs of the entire market, while new specialized providers continue to emerge, making choices even more complex. Investors now demand more rigorous due diligence, greater access to senior management, and more detailed, frequent data reports before committing to funds. In response, firms must be agile, ready to reassess, and revamp their operations and practices. Alternative Investments Technology: Bridging the Gap is tailored for investment professionals, managers, and technologists navigating this evolving landscape. It explores how technology enhances management and investment processes, helping firms maintain competitive advantage and operational efficiency. The book provides insights into leveraging technology for better decision-making, improved efficiency, and enhanced investor outcomes. As technology integration in alternative investments evolves, staying informed is essential. This book serves as an indispensable guide to thriving in this dynamic environment.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147900160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2024-09-13DOI: 10.36255/polycystic-ovary-syndrome-public-education
Exon Publications
{"title":"Polycystic Ovary Syndrome: Public Education","authors":"Exon Publications","doi":"10.36255/polycystic-ovary-syndrome-public-education","DOIUrl":"https://doi.org/10.36255/polycystic-ovary-syndrome-public-education","url":null,"abstract":"Polycystic ovary syndrome (PCOS) is one of the most common hormonal disorders affecting women of reproductive age. Characterized by irregular menstrual cycles, excessive androgen levels, and polycystic ovaries, PCOS is a significant cause of infertility and can lead to various metabolic complications such as insulin resistance, type 2 diabetes, and cardiovascular disease. This comprehensive guide explores the causes, symptoms, diagnosis, and treatment options for PCOS. It also examines the genetic factors that contribute to its development, the role of lifestyle in managing symptoms, and the various medications and treatments available to help women manage their condition. By offering a thorough understanding of PCOS, this ebook aims to be a valuable resource for patients, their families, and healthcare providers.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147896122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2023-12-22DOI: 10.3390/publications12010001
Wenqi Fu, Jie Xu, Qing Fang, Jingjia Ding, Hanqing Ma
{"title":"Going Open Access: The Attitudes and Actions of Scientific Journal Editors in China","authors":"Wenqi Fu, Jie Xu, Qing Fang, Jingjia Ding, Hanqing Ma","doi":"10.3390/publications12010001","DOIUrl":"https://doi.org/10.3390/publications12010001","url":null,"abstract":"This study aims to investigate the attitudes and actions of scientific journal editors in China towards open access. Semi-structured interviews were conducted with 17 Chinese editors from various scientific journals during September and October of 2022. The results indicate that the editors generally possess knowledge of open access and have implemented an appropriate open access model for their respective journals. However, the Chinese-language journal editors expressed a lack of motivation to adopt open access, unless there is a reform in the mechanism of academic publishing or a policy is imposed. On the other hand, the English-language journal editors acknowledged that they have no other choice but to adopt open access. This study helps us learn about Chinese editors’ understanding and attitudes towards open access, the current status of open access in China’s scientific journals, and the mechanisms of academic publishing in China.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"2 7","pages":""},"PeriodicalIF":5.2,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138944054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2023-12-11DOI: 10.3390/publications11040052
Julia Heuritsch
{"title":"Correction: Heuritsch, J. Reflexive Behaviour: How Publication Pressure Affects Research Quality in Astronomy. Publications 2021, 9, 52","authors":"Julia Heuritsch","doi":"10.3390/publications11040052","DOIUrl":"https://doi.org/10.3390/publications11040052","url":null,"abstract":"The author was responsible for these errors in the original publication [...]","PeriodicalId":37551,"journal":{"name":"Publications","volume":"3 10","pages":""},"PeriodicalIF":5.2,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PublicationsPub Date : 2023-12-08DOI: 10.3390/publications11040051
Eungi Kim, Da-Yeong Jeong
{"title":"Dominant Characteristics of Subject Categories in a Multiple-Category Hierarchical Scheme: A Case Study of Scopus","authors":"Eungi Kim, Da-Yeong Jeong","doi":"10.3390/publications11040051","DOIUrl":"https://doi.org/10.3390/publications11040051","url":null,"abstract":"The Scopus journal classification method, known as All Science Journal Classification (ASJC), follows a hierarchical organization of subject categories: minor, major, and supergroups. At the minor level, journals are assigned to one or more subject categories. We refer to this classification scheme as a multiple-category hierarchical scheme. The objective of this study is to investigate the dominant characteristics of subject categories within the Scopus database and quantify their dominance using various subject indices. To conduct the study, we formulated a set of subject category indices, including the Number of Journals (J), Total Instances of Subject Categories (SC), Number of Unique Subject Categories (USC), and Dominance Index (DOMI). The results showed that high DOMI values in subject categories indicate specialization and limited associations with other fields. There were minimal correlations between DOMI and other subject category indices like J, SC, and USC, demonstrating their uniqueness and independence. The study also revealed that subject categories within the Health Sciences exhibited higher DOMI values and greater specialization compared to those in the Physical Sciences, indicating a pronounced dominance in Health Sciences minor categories. Finally, minor subject categories exhibited more variation in subject category indices compared to their upper-level subject categories, highlighting the intricate variations within the hierarchical system of the Scopus classification. These findings have implications for researchers, emphasizing the need to consider a subject category’s dominance and associations when selecting journals for their research.","PeriodicalId":37551,"journal":{"name":"Publications","volume":"48 12","pages":""},"PeriodicalIF":5.2,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138587454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}