{"title":"PENGARUH PELAYANAN PRIMA TERHADAP LOYALITAS PELANGGAN PADA PT FAST FOOD INDONESIA TBK KFC CABANG RAMAYANA CIBUBUR JAKARTA TIMUR bilgah 1) bilgah.bgh@bsi.ac.id Unversitas BSI fakultasTeknik Informasi","authors":"Bilgah Bilgah","doi":"10.31294/jc.v19i2.5616","DOIUrl":"https://doi.org/10.31294/jc.v19i2.5616","url":null,"abstract":"Abstract - The best service the company provides to customers can create customer satisfaction. In this research, the method used is a quantitative method and using software SPSS 22.0. The data used are observation, interview, questionnaire, and literature study. The number of samples as many as 100 respondents on KFC customers RAMAYANA CIBUBUR Branch. The result of the correlation calculation of 0.771 means a strong relationship between excellent service to customer loyalty. In determination coefficient test is known that the value of R Square is 59.3% and the remaining 40.7% influenced by other factors that affect customer satisfaction such as suitability, endurance, and ease. And then the result regression analysis obtained Y = 14.447 + 0.926X which indicates that if the excellent service is considered constant, then customer loyalty will be positive and significant. Keywords: Excellent Service, customer loyalty ","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129688001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENJAMINAN MUTU: PENERAPAN, PEMENUHAN, DAN PENGENDALIAN STANDAR MUTU SERTA IMPLEMENTASINYA DALAM DUNIA PENDIDIKAN","authors":"Apriyanti Widiansyah","doi":"10.31294/JC.V19I2.5893","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5893","url":null,"abstract":"The study was conducted to determine the application, fulfillment, and control of quality standards and their implementation in the world of education. Qualitative methods are used with Descriptive Research types. The results and discussion of efforts to maintain the quality of education are difficult to release in relation to quality management. In quality management all management functions carried out by education managers are directed so that all services provided to the maximum extent possible or exceed customer expectations. In connection with these efforts, efforts are needed to control quality or quality control. In the perspective of quality management, controlling the quality of a product after it is produced can face the risk of a number of products that do not meet the expected standards. This means that the production process is more expensive. In the field of education this logic also applies. Keywords: Implementation, Quality Assurance, Education","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115007190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi PT. Indosat Tbk dalam Mensosialisasikan Nama dan Logo Kepada Customer","authors":"Karina Utami Putri, Raffiudin Akil, Melati Kusuma Wardhani","doi":"10.31294/JC.V19I2.5547","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5547","url":null,"abstract":"Penelitian ini membahas mengenai pentingnya pemahaman mengenai sosialisasi yang dilakukan oleh suatu perusahaan dalam merubah nama dan logo baru sebagai cerminan identitas suatu perusahaan. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi yang dilakukan PT. Indosat Tbk dalam mensosialisasikan nama dan logo baru kepada customer yang sesuai dengan strategi komunikasi 7C Cutlip & Center. Metode penelitian adalah kualitatif dengan eknik pengumpulan data primer melalui wawancara dan data sekunder dari buku – buku yang relevan dengan penelitian, dokumen perusahaan dan internet. Teknik analisis data kualitatif menggunakan model Miles & Hubberman sementara eknik pemeriksaan kepercayaan berupa triangulasi sumber. Berdasarkan hasil peneitian dapat disimpulkan bahwa strategi komunikasi 7C oleh Cutlip & Center yaitu kredibilitas yang cukup dalam melakukan sosialisasi dengan dibantu oleh divisi yang terkait, konten dan konteks yang disampaikan sesuai dan dapat dimengerti, kesinambungan dan konsistensi isi pesan selalu diperhatikan, saluran komunikasi telah optimal mencakup media cetak, elektronik, dan tatap muka.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133640517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sinetron Remaja Indonesia ( Studi Kualitatif Persepsi Orang Tua Tentang Sinetron Remaja & Pubertas Dini Pada Anak SD)","authors":"S. Widuhung","doi":"10.31294/JC.V19I2.5674","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5674","url":null,"abstract":"Jurnal ini membahas mengenai persepsi orang tua terhadap tayangan sinetron remaja dan pubertas terhadap anak mereka yang masih duduk di bangku sekolah dasar. Hal tersebut dapat dilihat melalui aspek visual, narasi, dan nilai yang dilihat oleh para orang tua dari sinetron yang mereka saksikan. Penelitian ini adalah kualitatif dengan menggunakan metode FGD dan desain Deskriptif Kualitatif sebagai strategi analisis data. Hasil penelitian menyimpulkan bahwa orang tua menyadari akan sisi negatif dari sinetron terhadap anak-anak mereka dan dapat menyebabkan anak mengalami pubertas dini, namun mereka tak dapat melakukan apapun karena mereka sendiri telah \"kecanduan\" dalam menontonnya. Penelitian ini juga dilengkapi dengan pendapat beberapa pakar yang mengungkapkan suatu fakta baru bahwa anak yang tertempa tayangan yang tidak sesuai usianya, apalagi mengandung seksualitas (meskipun tidak secara vulgar) dapat menyebabkan kerusakan di lima bagian otaknya. Kata Kunci : Persepsi, Sinetron, Pubertas DiniThis paper focuses on the parent's perception on Indonesian television cinema and early puberty that can hit their children who are still in primary school. There are 4 points that we will know about their perception, such as visual, narration, value from the cinema that they have watched and early puberty of their children. The analysis data strategic of this research is using descriptive qualitative design with focused group discussion as the main method and deep interview to support it. The researcher finds that all parents who joined the discussion realize about the negative effects from television cinemas and that it also can cause early puberty to their children. But unfortunately, they couldn't do anything to avoid it, because the parents themselves have been addicted to watch it. This research is also completed by some expert's opinions that will show us the newest fact about the children who like to watch television cinemas and that it can cause the damage of their brain in 5 parts.Keywords: Perception, Television Cinema, Puberty ","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131471252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Pelayanan dan Harga terhadap Kepuasan Pelanggan di PT Setiajaya Mobilindo","authors":"Eigis Yani Pramularso","doi":"10.31294/JC.V19I2.5887","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5887","url":null,"abstract":"Abstract - Increasingly tight business competition is accompanied by changes in the needs and desires of customers who always dynamically require companies to be able to adapt so that customers remain satisfied with the company's performance. Service quality and price determination offered are important parts so customer satisfaction is maintained. This study aims to determine the effect of service quality and price on customer satisfaction of PT Setiajaya Mobilindo. The population in this study were customers of PT Setiajaya Mobilindo located on Jl. Raya Tole Iskandar Depok who received body & paint services and the sample was 61 respondents taken randomly. The data analysis tool uses multiple linear regression with processing techniques using SPSS. From the results of the study it is known that service quality and price together have a significant effect on customer satisfaction. Partially service quality and price also have a significant effect on customer satisfaction. The number of R square (R2) shows service quality and price contribute 58.6% to customer satisfaction, while the rest is influenced by other factors outside of this study. Keywords: Service Quality, Price, Customer Satisfaction","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129730503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Strategi Pemasaran Produk di Di YouTube Melalui Subscriber Tertinggi dan Kualitas Tayangan Iklan Terhadap Keputusan Pembelian Produk","authors":"Taat Kuspriyono","doi":"10.31294/JC.V19I2.5453","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5453","url":null,"abstract":"Media sosial saat ini memegang peran yang cukup penting dalam kehidupan masyarakat Indonesia pada umumnya, baik kategori remaja, dewasa bahkan orang tua. Salah satu media sosial yang ada di masyarakat adalah YouTube, yang menyajikan tayangan dalam bentuk Video. Tayangan yang menyajikan audio visual ini menyajikan berbagai informasi, hiburan, edukasi bahkan juga promosi produk. Kalau dicermati dalam konten YouTube menyajikan tombol “Subscriber” yang dirancang agar orang berlangganan video di YouTube tersebut. Dengan kata lain semakin banyak pelanggan video maka akan semakin besar pula kemungkinan terjadinya penayangan video tersebut. Dan ini secara otomatis semakin banyak penayangan video maka akan semakin populer video tersebut dan juga akan semakin banyak orang yang melihat promosi dari produk yang ditawarkan. Dengan kualitas tayangan produk yang begitu menarik baik dari segi gambar, suara dan desain membuat kebanyakan orang tertarik untuk membeli produk tersebut. Metode penelitian yang digunakan oleh penulis adalah (explanatory research) dengan pendekatan kuantitatif dan menggunakan metode penelitian survei, dengan membagikan kuesioner kepada beberapa narasumber. Berdasarkan hasil penelitian didapatkan hasil bahwa Strategi Pemasaran Produk dan Kualitas Tayangan Iklan secara besama-sama memberikan kontribusi Terhadap Keputusan Pembelian Produk.Kata Kunci: Subscriber, YouTube, Starategi Pemasaran","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121382227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Pemberian Insentif Terhadap Prestasi Kerja Karyawan Pada PT Wahyu Promo Citra Jakarta","authors":"Nurlaela Eva Puji Lestari","doi":"10.31294/JC.V19I2.5912","DOIUrl":"https://doi.org/10.31294/JC.V19I2.5912","url":null,"abstract":"Human resource management can also produce a good performance in a company by assessing, giving rewards for each individual member of the organization or company in accordance with their respective work capabilities. The human resources department that designs and administers incentive policies as one part of compensation. If a company is able to provide incentives precisely and precisely, it will be one of the most appropriate ways for employees to improve their work performance. Samples used for collection the data in this research are 44 employees at PT Wahyu Promo Citra Jakarta. The purpose of this study is to find out and analyze the relationship between Giving Incentives (X) on Employee Performance (Y) at PT Wahyu Promo Citra Jakarta. Based on the analysis and processing of data based on the calculation of the correlation coefficient, it can be seen that Giving Incentives has a strong relationship that is equal to 0.664 and according to the calculation results the coefficient of determination can be known which is 44.1%, so the relationship between Giving Incentives (X) and Employee Performance (Y) it can be concluded that there is a strong relationship. Keywords: Incentives, Employee Performance","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129132310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}