Cakrawala - Jurnal Humaniora最新文献

Strategi Komunikasi Pariwisata Melalui Instagram @PARIWISATANGAWI Sebagai Media Informasi Pariwisata Di Kabupaten Ngawi 通过 Instagram @PARIWISATANGAWI 作为恩加维地区旅游信息媒体的旅游传播战略

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.18902

Alferdo Kurniawan, Denik Iswardani Witarti

{"title":"Strategi Komunikasi Pariwisata Melalui Instagram @PARIWISATANGAWI Sebagai Media Informasi Pariwisata Di Kabupaten Ngawi","authors":"Alferdo Kurniawan, Denik Iswardani Witarti","doi":"10.31294/jc.v23i2.18902","DOIUrl":"https://doi.org/10.31294/jc.v23i2.18902","url":null,"abstract":"Tourism is an important sector in the economic development of a region. In the digital era like now, social media has become an effective tool for promoting tourism destinations. Instagram, as one of the most popular social media platforms, has great potential to become an effective tourism information medium. This research aims to explain the tourism communication strategy used by the Instagram account @PariwisataNgawi in promoting Ngawi Regency as a tourism destination. This research uses qualitative methods to identify the type of content posted, hashtag use, interaction with users, and posting frequency. In addition, this research concludes that Instagram @PariwisataNgawi has succeeded in implementing an effective tourism communication strategy in promoting Ngawi Regency as a tourism destination. By making good use of social media, Ngawi Regency can continue to increase its tourism appeal and attract more tourists to visit this area. It is hoped that this research can provide valuable insight for local governments and related parties in developing their tourism communication strategies through social media.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram (Studi kasus Pada Online Shop SEIWAY di Tangerang selatan) 通过 Instagram 社交媒体的营销传播策略（南丹岗 SEIWAY 网上商店案例研究）

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.19065

Taufan Prahara

{"title":"Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram (Studi kasus Pada Online Shop SEIWAY di Tangerang selatan)","authors":"Taufan Prahara","doi":"10.31294/jc.v23i2.19065","DOIUrl":"https://doi.org/10.31294/jc.v23i2.19065","url":null,"abstract":"Sales methods have developed from bartering, direct sales in stores, door to door marketing (salesmen), advertising on television and radio, entering the digital marketing era in the 2000s. Digital (online) marketing involves promoting products or services using social media technology, connecting producers directly with consumers, allowing for daily advertising, uploading product videos, and direct online sales where consumers can interact and transact via live chat on online platforms. Social media consisting of Facebook, Instagram, WhatsApp, and online markets such as Shopee, Lazada, and Tokopedia. The focus of this research is online sales via the social media platform Instagram. The research subject is Small and Medium Enterprises (MSMEs) in South Tangerang which are famous for Sei Sapi SeiWay, a new processed beef product with the taste of roast beef which is popular among young people. Researchers are interested in discussing digital marketing in SeiWay sales in South Tangerang. The aim of this research is to understand SeiWay's marketing communication strategy through the social media platform Instagram. The research methodology used is qualitative research aimed at finding insights that cannot be obtained through statistical procedures or other quantification methods. The results is SEI WAY's sales experienced an increase in sales, both sales of food products and franchises, by participating in marketing programs on Instagram social media. However, not all advertising programs on Instagram are followed due to limited budget to place advertisements every month on Instagram. The recommendation for SeiWay is hire a marketing digital team’s for increase sales via media soscial.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"93 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Komunikasi Pemasaran Smesco Pasca Pandemi Covid-19 (Studi Deskritif Kualitatif) Peluang dan Tantangan Pelaku UMKM Binaan Smesco Covid-19 大流行后 Smesco 的营销传播（定性描述研究） Smesco 援助中小微企业的机遇与挑战

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.18410

Harningsih Harningsih, Delia Putri Anggriani

{"title":"Komunikasi Pemasaran Smesco Pasca Pandemi Covid-19 (Studi Deskritif Kualitatif) Peluang dan Tantangan Pelaku UMKM Binaan Smesco","authors":"Harningsih Harningsih, Delia Putri Anggriani","doi":"10.31294/jc.v23i2.18410","DOIUrl":"https://doi.org/10.31294/jc.v23i2.18410","url":null,"abstract":"The impact of the COVID-19 virus has hit the health and social sectors hard, with the economic aspect being the most affected. Large-scale social restrictions (PSBB) have been one of the government's policies to curb the spread of the COVID-19 virus, resulting in a slump in micro, small, and medium-sized enterprises (UMKM), with widespread effects on the national economy. This research aims to delve deeper into Smesco Indonesia's efforts to assist UMKM during the COVID-19 pandemic, viewing it as both an opportunity and a challenge to enhance productivity in the wake of the pandemic-induced downturn. Through a qualitative descriptive study using the case study research method, this research comprehensively outlines, explains, and elaborates on Smesco's marketing communication implementation post-pandemic. The research findings indicate that Smesco Indonesia is committed to helping UMKM recover from their slump by providing various services, including sales promotion, marketing, market information, product distribution support, and consultation. They have also organized webinars to educate UMKM and expand their business horizons, not only for offline but also online sales. Smesco hopes that UMKM can elevate their status, which presents opportunities and challenges for business owners. The UMKM upgrading program initiated by Smesco offers several advantages, including the chance for UMKM products to enter the global market and support through product selection for local supermarket markets. The requirements for UMKM upgrading are relatively simple, such as having the necessary business legality documents like the Business Identification Number (NIB) or Limited Liability Company (PT) for medium-sized businesses, Halal certification, and BPOM approval for production.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tingkat Pengetahuan Masyarakat Terhadap Tayangan Iklan Anlene di Televisi Versi “Usia Bukan Halangan” 公众对电视版安琳广告 "年龄不是障碍 "的了解程度

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.17113

Dhefine Armelsa, Devy Putri Kussanti, Faqihar Risyan

引用次数: 0

Dialektika pada Permainan Virtual (Dakon Online) 虚拟游戏中的辩证法（达孔在线）

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.18396

R. Pertiwi

{"title":"Dialektika pada Permainan Virtual (Dakon Online)","authors":"R. Pertiwi","doi":"10.31294/jc.v23i2.18396","DOIUrl":"https://doi.org/10.31294/jc.v23i2.18396","url":null,"abstract":"Permainan dakon dimainkan oleh dua orang pemain yang saling duduk berhadapan. Umumnya dimainkan oleh anak perempuan. Adapun etika duduk berhadapan sebagaimana dalam budaya putri Keraton Jawa. Hal inilah yang menjadi bagian secara praktik dari teori kinesik yakni adanya tanda dan simbol. Perilaku non verbal pun diperlihatkan pada kedua orang pemain dakon yang lebih menggunakan gerakan tubuh bagian pergelangan tangan dan jari sebagai aksi dan komunikasi non verbal dilakukan sebagai sikap dalam mengatur strategi dalam permainan. dialektika menurut pada proses pihak-pihak yang saling berlawanan “pihak berlawanan” yang dimaksudkan oleh Hegel adalah bergantung pada subjek yang dibahas. “pihak berlawanan” berarti memiliki definisi yang berbeda. dialektika Hegel diawali dengan adanya sebuah Tesis sebagai fase pertama. Yang kemudian pada prosesnya akan melahirkan Antitesis sebagai lawannya di fase kedua. Dan fase ketiga yaitu sintesis yang akan memperdamaikan tesis dan antitesis, dan proses dialektik ini akan terus dan terus berulang. Dalam hal ini, menggunakan pendekatan kualitatif secara deskriptif (berupa analisis fenomenologi). Diperoleh kesimpulan, Adanya budaya sebagai sistem masyarakat di mana manusia mengahasilkan makna, subjektivitas, dan identitas. Komunikasi sebaliknya dinilai sebagai proses dari produksi dan reproduksi dari hubungan sosial. Dimana pun ada budaya sebagai hubungan sosial, maka disana ada komunikasi.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Komunikasi Customer Journey UMKM Dalam Menghadapi Tantangan Dan Peluang Situasi The Messy Middle 面对 "混乱的中间状态 "的挑战和机遇，中小微企业客户之旅的传播战略

Cakrawala - Jurnal Humaniora Pub Date : 2023-10-25 DOI: 10.31294/jc.v23i2.18932

Ikhma Zurani, Dedi Kusuma Habibie, T. F. Musfar

{"title":"Strategi Komunikasi Customer Journey UMKM Dalam Menghadapi Tantangan Dan Peluang Situasi The Messy Middle","authors":"Ikhma Zurani, Dedi Kusuma Habibie, T. F. Musfar","doi":"10.31294/jc.v23i2.18932","DOIUrl":"https://doi.org/10.31294/jc.v23i2.18932","url":null,"abstract":"The study aims to identify the role and impact of the \"middle messy\" phase in the consumer journey towards brand marketing strategies. The ever-changing business era and the dynamics of consumer behavior require brands to adapt to complex environments. This research identifies the importance of the exploration and evaluation phases in the consumer journey, where consumers tend to be open to looking for new alternatives. The main objective of this research is to uncover how brands can take advantage of the opportunities that exist during this phase. The research method used involved in-depth interviews with clients who had just gone through the \"dirty middle\" phase. The data collected is then analyzed to find patterns of customer behavior, trends, and preferences during this phase. Research results show that smart and flexible brands can more effectively respond to market dynamics. They can leverage brand presence, apply relevant behavioral principles, and optimize consumer travel measures to maximize opportunities during the \"middle messy\" phase. The results of this study show that the \"middle messy\" phase is actually an opportunity for unestablished brands to attract consumer attention and preferences. It is important for brands to understand consumer behaviour during this phase, offer a different user experience, and provide relevant information. Brands can cope with challenges in uncertain situations and compete successfully by taking proactive and adaptive action. This research provides in-depth insight into how brands can respond to market dynamics and interact with consumers in an ever-changing era.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"93 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fenomena Fatherless dari Sudut Pandang Wellbeing Remaja (Sebuah Studi Fenomenologi) 从青少年幸福的角度看无父现象（现象学研究）

Cakrawala - Jurnal Humaniora Pub Date : 2023-09-29 DOI: 10.31294/jc.v23i2.16983

Vidya Nindhita, Elga Arisetya Pringgadani

{"title":"Fenomena Fatherless dari Sudut Pandang Wellbeing Remaja (Sebuah Studi Fenomenologi)","authors":"Vidya Nindhita, Elga Arisetya Pringgadani","doi":"10.31294/jc.v23i2.16983","DOIUrl":"https://doi.org/10.31294/jc.v23i2.16983","url":null,"abstract":"The emergence of the fatherless phenomenon is often due to a parenting paradigm that is influenced by patriarchal culture. Where it is said that the process of taking care of children is borne by the mother and fathers should not take care of children or be involved in parenting. The impact of fatherless will be different at each stage of the age of the child left behind, especially closely related to subjective well-being and especially in adolescents who are in a crucial period in their developmental stages. This study aims to find out how the description of subjective well-being in fatherless adolescents? The research uses qualitative research methods using semi-structured interviews and observation. Informants in this study are adolescents aged 15-18 years with the characteristics of adolescents from fatherless families. The results of this study state that the description of subjective well-being in fatherless adolescents is known in the affective component characterized by the presence of various kinds of negative and positive emotions related to the fatherless experiences they experience. In addition, the cognitive life evaluation component is characterized by global satisfaction and domain-specific satisfaction. The involvement of the role of father figures in the family is able to help assist adolescents in their crucial periods, especially in the affective aspect in the form of positive emotions and life satisfaction.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"131 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139334365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Iklan One Piece We Are One Episode 2 Dalam Kerangka Analisis Semiotik Roland Barthes 《海贼王:我们是一体》第二集:达拉姆·克朗卡分析符号学，罗兰·巴特

Cakrawala - Jurnal Humaniora Pub Date : 2023-06-08 DOI: 10.31294/jc.v23i1.15809

Iswahyu Pranawukir, Yazid Akromudin, Mayang Riyantie, Maria Jashinta Elisabet Hamboer, A. Alamsyah

引用次数: 0

Cancel Culture di Twitter: Etnografi Virtual Kasus Gofar Hilman dan Radio Prambors di Akun @Prambors

Cakrawala - Jurnal Humaniora Pub Date : 2023-06-08 DOI: 10.31294/jc.v23i1.13848

Roseline Roseline, Julius Julius, Laura Christie Abigail Boseke, Setika Sidhik Nurhidayat

引用次数: 0

Analisis Jaringan Media Sosial Tentang Eksistensi Kaum Borjuis Dalam Budaya Pop Citayam Fashion Week 社交媒体分析资产阶级在流行文化时装周中的存在

Cakrawala - Jurnal Humaniora Pub Date : 2023-06-08 DOI: 10.31294/jc.v23i1.14730

Khairul Syafuddin, Hayu Lusianawati

{"title":"Analisis Jaringan Media Sosial Tentang Eksistensi Kaum Borjuis Dalam Budaya Pop Citayam Fashion Week","authors":"Khairul Syafuddin, Hayu Lusianawati","doi":"10.31294/jc.v23i1.14730","DOIUrl":"https://doi.org/10.31294/jc.v23i1.14730","url":null,"abstract":"Citayam Fashion Week has become a pop culture that is known by many people. This culture is known as a culture that appears in the midst of marginalized subordinate communities in urban society. Pop culture, which should be a place of expression for young people, eventually disappeared. This happened because there were bourgeois who entered with personal interests. This phenomenon causes the subordinates to be increasingly marginalized. This was increasingly felt when Baim Wong tried to register Haki from that culture. Negative responses then appeared from netizens on Twitter, including Ernest Prakasa and Ridwan Kamil. This ultimately creates a network of interactions that are strong enough to shape public opinion. The purpose of this study was to find out the interaction that was formed about the Citayam Fashion Week phenomenon which focused on the issue of Haki registration carried out by Baim Wong. The interactions that appear on Twitter also form a social-cyber reality triangle. The method in this study uses a qualitative approach. Researchers focused on three Twitter accounts, namely @assumco, @ridwankamil, and @ernestprakasa. The three accounts were chosen because they represent different parties, namely online media, the government, and artists. In addition, this study uses social media network analysis techniques. The choice of this analysis technique is because this research focuses on interactions between users. Besides that, the content on Twitter is used as interaction support data that is analyzed.","PeriodicalId":373889,"journal":{"name":"Cakrawala - Jurnal Humaniora","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123423318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0