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Int. J. Innov. Digit. Econ.最新文献

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How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges 可持续营销策略如何在高校网络营销和数字传播中应用数字经济创新
Int. J. Innov. Digit. Econ. Pub Date : 2021-04-01 DOI: 10.4018/IJIDE.2021040103
D. Burrell, Aikyna Finch, Eugene J. M. Lewis, M. Dawson, Karen D. Bovell
{"title":"How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges","authors":"D. Burrell, Aikyna Finch, Eugene J. M. Lewis, M. Dawson, Karen D. Bovell","doi":"10.4018/IJIDE.2021040103","DOIUrl":"https://doi.org/10.4018/IJIDE.2021040103","url":null,"abstract":"Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128846024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Situation Awareness Under Task Complexity: The Role of Information 任务复杂性下的态势感知:信息的作用
Int. J. Innov. Digit. Econ. Pub Date : 2020-10-01 DOI: 10.4018/IJIDE.2020100101
J. Schmied, Abbas Strømmen-Bakhtiar
{"title":"Situation Awareness Under Task Complexity: The Role of Information","authors":"J. Schmied, Abbas Strømmen-Bakhtiar","doi":"10.4018/IJIDE.2020100101","DOIUrl":"https://doi.org/10.4018/IJIDE.2020100101","url":null,"abstract":"Performing tasks under task complexity (TC), for example, during the management of a crisis, can be challenging. One relevant research stream has so far dealt with modelling task complexity while another research stream has established the importance of situation awareness (SA) during crisis management. This study takes into consideration these two research streams and builds a model on how SA is achieved under task complexity. The research shows that information of high information quality (IQ) reduces the level of task complexity, and influences—as well as is influenced by—situation awareness. The practice of collecting and disseminating relevant and timely information as a critical resource in improving SA should be carried out continuously. This continuous process can be improved by using information technologies as automating tools. Moreover, the study shows how shared mental models can improve SA under task complexity. A case study approach, based on qualitative data focusing on theory building, is applied. Unit of analysis is a Norwegian hospital.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126710137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas 台湾潮流剧剧本选择决策模型之建立
Int. J. Innov. Digit. Econ. Pub Date : 2020-10-01 DOI: 10.4018/IJIDE.2020100103
Pi-Fang Hsu, Hua-Lin Yang
{"title":"Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas","authors":"Pi-Fang Hsu, Hua-Lin Yang","doi":"10.4018/IJIDE.2020100103","DOIUrl":"https://doi.org/10.4018/IJIDE.2020100103","url":null,"abstract":"The script of a drama is key to achieving an outstanding performance. This study develops a new model for selecting the scripts of Taiwanese dramas based on the production manager's perceptions. First, the proposed model adopts the modified delphi method to determine suitable evaluative criteria for the scripts of contemporary Taiwanese dramas. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, thereafter rating the alternatives and selecting the best script. Additionally, a Taiwanese company is used how the scripts of Taiwanese dramas can be selected using this model. The results indicate that important criteria, in order of important, are characteristics of the story, the subject matter of the script, the meaning of the words, and the scriptwriter. The proposed model helps companies to effectively select the scripts of Taiwanese dramas, making it highly applicable for academia and commerce.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121769754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Japan's Population Decline and the Robotics Revolution 日本人口下降与机器人革命
Int. J. Innov. Digit. Econ. Pub Date : 2020-10-01 DOI: 10.4018/IJIDE.2020100105
P. Doherty, Nigel McKelvey, Thomas W. Dowling
{"title":"Japan's Population Decline and the Robotics Revolution","authors":"P. Doherty, Nigel McKelvey, Thomas W. Dowling","doi":"10.4018/IJIDE.2020100105","DOIUrl":"https://doi.org/10.4018/IJIDE.2020100105","url":null,"abstract":"Japan is experiencing a large population decline. The current population of 127 million will, at current estimates, drop by one-third to 88 million by 2065. At the same time, the population is ageing greatly with 28% aged 65 or over, a world record. Japan is pioneering the widespread introduction of robotics into many areas of society to compensate for the population fall. It aims to replace humans in many sectors like manufacturing and food processing. It also plans to introduce service robots that work closely with human beings in settings like care homes and hospitals. It is the largest such program of its kind globally. The ultimate success of this program depends on creating truly autonomous robots and will require Japan to become a global leader in artificial intelligence alongside the United States and China.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"52 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116594885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Economy: The Role of the Telecoms Regulator in Nigeria 数字经济:尼日利亚电信监管机构的角色
Int. J. Innov. Digit. Econ. Pub Date : 2020-10-01 DOI: 10.4018/IJIDE.2020100102
Ebinimi Tebepah
{"title":"Digital Economy: The Role of the Telecoms Regulator in Nigeria","authors":"Ebinimi Tebepah","doi":"10.4018/IJIDE.2020100102","DOIUrl":"https://doi.org/10.4018/IJIDE.2020100102","url":null,"abstract":"The digital economy is growing rapidly across the world, albeit at an uneven pace that transcends different countries. In most countries, however, the digital economy is constantly evolving. This article seeks to explore the possible role of the telecoms regulator within the context of a digital economy in Nigeria. The article starts by providing an overview of digital economy by defining this concept as well as its components. Furthermore, the article provides some examples of emerging technologies, which appears to propel the digital economy and some inherent challenges. The article then discusses the readiness of the Nigerian economy in adopting digital economy which involves broadband coverage, data protection, and interoperability of digital platforms. Finally, the implications for the regulator within the context of having a digital economy is considered and practical recommendations provided.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132500444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Governance and Legal Framework of Blockchain Technology as a Digital Economic Finance b区块链技术作为数字经济金融的治理与法律框架
Int. J. Innov. Digit. Econ. Pub Date : 2020-10-01 DOI: 10.4018/IJIDE.2020100104
Yousef Alabbasi
{"title":"Governance and Legal Framework of Blockchain Technology as a Digital Economic Finance","authors":"Yousef Alabbasi","doi":"10.4018/IJIDE.2020100104","DOIUrl":"https://doi.org/10.4018/IJIDE.2020100104","url":null,"abstract":"Blockchain (BC) provides an encrypted echo system to the users where they can securely mark their transactional entries in a distributed ledger. The ledger comprises of distributed and shared network of nodes that validate the authenticity of each transaction and keeps its authentic record for perusal. Keeping view of the enormous potential of this technology, numerous public and private entities are embarking the bandwagon of blockchain and integrating this technology for ensuring a transitioning in their digital finance operations. Apart from the financial realm, healthcare, agriculture, and education sectors are also benefiting from the security and reliability of BC. Incorporation of BC in the public sector at increased scale requires a review of existing governance and legislative structures and a recalibration of regulatory regimes. This paper presents a literature review on blockchain technology, its current usage trends, and its governance.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130570558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Co-Creation of Public Service Innovation Using Open Data and Social Media: Rhetoric, Reality, or Something in Between? 利用开放数据和社交媒体共同创造公共服务创新:修辞，现实，还是介于两者之间?
Int. J. Innov. Digit. Econ. Pub Date : 2020-07-01 DOI: 10.4018/ijide.2020070105
Harri Jalonen, Tuomo Helo
{"title":"Co-Creation of Public Service Innovation Using Open Data and Social Media: Rhetoric, Reality, or Something in Between?","authors":"Harri Jalonen, Tuomo Helo","doi":"10.4018/ijide.2020070105","DOIUrl":"https://doi.org/10.4018/ijide.2020070105","url":null,"abstract":"This article presents the analysis of the usage of open data and social media in the co-creation of public service innovation. The article concludes that using open data and social media in co-creation of public service innovation is a promising approach but not yet fully implemented. It seems clear that the advances in digital technology may provide a bridge for bringing service providers and service users together. The benefits are clear. First, the more accurate and real-time data available, the more effective the service provision will be. Second, the more citizen participation, the more tailored services can be co-created. Third, the more transparent governance becomes, the more legitimate and accountable it becomes. Fourth, governmental legitimacy increases societal trust which supports knowledge sharing and spurs innovation. However, co-creation of public service innovations can be more complex, more unpredictable, and more political than what the rhetoric indicates.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124216647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Change Management in the Digital Economy: Model Proposal 数字经济中的变革管理:模式建议
Int. J. Innov. Digit. Econ. Pub Date : 2020-07-01 DOI: 10.4018/ijide.2020070103
N. Geada
{"title":"Change Management in the Digital Economy: Model Proposal","authors":"N. Geada","doi":"10.4018/ijide.2020070103","DOIUrl":"https://doi.org/10.4018/ijide.2020070103","url":null,"abstract":"The digital economy shows a great potential of growth, in the scope of the individuals and in transactions between companies. The internet is the great driving force behind this transition. Therefore, the impacts of change have on the economic environment of organizations can only be balanced when implementing good practices and control mechanisms, considering the critical factors for the success of implementation of change using methodologies versus technology versus resources. The control of digital change focuses on the constant need to adapt methodologies in the most varied application scenarios, and in its control in a structured way, namely a simple way to succinct this concept, so it is possible to affirm that the digital economy correlates directly with the constant need for change. Therefore, the objective is through a model proposal to support for the change management that allows managing the processes and associated impacts.","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117116020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Financial Literacy Imperative for Success of Women Entrepreneurship 金融知识是女性创业成功的必要条件
Int. J. Innov. Digit. Econ. Pub Date : 2020-07-01 DOI: 10.4018/ijide.2020070101
N. Baporikar, Susan Akino
{"title":"Financial Literacy Imperative for Success of Women Entrepreneurship","authors":"N. Baporikar, Susan Akino","doi":"10.4018/ijide.2020070101","DOIUrl":"https://doi.org/10.4018/ijide.2020070101","url":null,"abstract":"Womenentrepreneurshipcanbethedrivingforcetosteernationsgloballytowardstheachievement ofeconomicandsocialdevelopmentgoalsthroughjobcreationandpovertyalleviation.However, financialliteracyisanessentialandintangibleresourcethatiscriticalforgrowth,success,andsustained competitiveadvantage.Yet,lackoffinancialliteracyisoneofthekeychallengesaffectingthebusiness growthofwomenentrepreneurs.Hence,adoptingaqualitativeapproachanddatacollectedthrough theinterviewmethodfromtwenty-threewomenentrepreneursselectedthroughpurposivesampling basedonthecriteriaofanestablishedbusinessforfiveyearswithatleastthreeemployees,thestudy aimedatinvestigatingthefinancialliteracyimperativeforthesuccessofwomenentrepreneurship. Findingsindicatethatfinancialliteracygreatlyinfluencesthesuccessofwomenentrepreneurship andhencerecommendsgroup-basedandfocusedtrainingforwomenentrepreneursthroughsuitable programstoequipandenhancefinancialliteracyamongwomenentrepreneurs. KEyWoRDS Abilities, Competences, Creators, Entrepreneurs, Finance, Government, Wealth","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132574122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Intra-Organisational Barriers to Business-IT Alignment 组织内部阻碍业务- it一致性的障碍
Int. J. Innov. Digit. Econ. Pub Date : 2020-07-01 DOI: 10.4018/ijide.2020070102
Gideon Mekonnen Jonathan, K. Hailemariam
{"title":"Intra-Organisational Barriers to Business-IT Alignment","authors":"Gideon Mekonnen Jonathan, K. Hailemariam","doi":"10.4018/ijide.2020070102","DOIUrl":"https://doi.org/10.4018/ijide.2020070102","url":null,"abstract":"Business-IT Alignment (BITA) remains a challenging endeavour for many organisations despite the continuous attention it garnered among researchers and practitioners. The literature provides a list ...","PeriodicalId":373283,"journal":{"name":"Int. J. Innov. Digit. Econ.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134390531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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