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Journal of Interactive Advertising最新文献

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Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals 人工智能（AI）代理广告：社会存在、真诚和社会效益诉求的影响
Journal of Interactive Advertising Pub Date : 2024-08-14 DOI: 10.1080/15252019.2024.2383212
Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin
{"title":"Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals","authors":"Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin","doi":"10.1080/15252019.2024.2383212","DOIUrl":"https://doi.org/10.1080/15252019.2024.2383212","url":null,"abstract":"The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142184665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness 区分控制与个性化：探索数字广告效果中广告选择和广告个性化的影响
Journal of Interactive Advertising Pub Date : 2024-07-22 DOI: 10.1080/15252019.2024.2375970
Xiaohan Hu, Kevin Wise
{"title":"Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness","authors":"Xiaohan Hu, Kevin Wise","doi":"10.1080/15252019.2024.2375970","DOIUrl":"https://doi.org/10.1080/15252019.2024.2375970","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"30 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness 什么是品牌激进主义？阐释消费者对其特点、真实性和有效性的看法
Journal of Interactive Advertising Pub Date : 2024-05-29 DOI: 10.1080/15252019.2024.2346889
Chen Lou, Eunice Yee Si Goh, Dianna Chang, Hui Lei Tan, Xin Yi Yap, Xiaoyan Zhang
{"title":"What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness","authors":"Chen Lou, Eunice Yee Si Goh, Dianna Chang, Hui Lei Tan, Xin Yi Yap, Xiaoyan Zhang","doi":"10.1080/15252019.2024.2346889","DOIUrl":"https://doi.org/10.1080/15252019.2024.2346889","url":null,"abstract":"Guided by existing brand-activism literature, this study investigates the rising phenomenon of brands taking a public stance on controversial issues to advocate for societal changes. Based on one-o...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141547521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects 广告游戏与消费者品牌参与：体验满意度是游戏化广告效果的中介因素
Journal of Interactive Advertising Pub Date : 2024-05-02 DOI: 10.1080/15252019.2024.2335398
Zeph M. C. van Berlo, Xulan Chen
{"title":"Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects","authors":"Zeph M. C. van Berlo, Xulan Chen","doi":"10.1080/15252019.2024.2335398","DOIUrl":"https://doi.org/10.1080/15252019.2024.2335398","url":null,"abstract":"Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This stud...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140926343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure 软化打击：披露赞助商信息的社交媒体影响者使用的修辞框架的力量
Journal of Interactive Advertising Pub Date : 2024-04-24 DOI: 10.1080/15252019.2024.2325408
E. Kim, Esther Thorson, Margaret Duffy, Heather Shoenberger
{"title":"Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure","authors":"E. Kim, Esther Thorson, Margaret Duffy, Heather Shoenberger","doi":"10.1080/15252019.2024.2325408","DOIUrl":"https://doi.org/10.1080/15252019.2024.2325408","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"42 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140661310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes 比较社交网络广告中的个性化策略：印象动机在说服结果中的作用
Journal of Interactive Advertising Pub Date : 2024-04-24 DOI: 10.1080/15252019.2024.2337057
Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers, J. F. Willett
{"title":"Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes","authors":"Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers, J. F. Willett","doi":"10.1080/15252019.2024.2337057","DOIUrl":"https://doi.org/10.1080/15252019.2024.2337057","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"54 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140660842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications 我们都是朋友：考察 Twitch 上的跨社交互动及其对战略传播的影响
Journal of Interactive Advertising Pub Date : 2024-04-24 DOI: 10.1080/15252019.2024.2320343
Alexander E Carter, M. Hoy
{"title":"We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications","authors":"Alexander E Carter, M. Hoy","doi":"10.1080/15252019.2024.2320343","DOIUrl":"https://doi.org/10.1080/15252019.2024.2320343","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"15 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140661505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message 您愿意分享吗？赞助商内容对包含 COVID-19 信息的社交媒体帖子行为参与的负面影响
Journal of Interactive Advertising Pub Date : 2024-04-12 DOI: 10.1080/15252019.2024.2329134
Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai, Judit Tessényi
{"title":"Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message","authors":"Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai, Judit Tessényi","doi":"10.1080/15252019.2024.2329134","DOIUrl":"https://doi.org/10.1080/15252019.2024.2329134","url":null,"abstract":"During the pandemic, social media influencers were facing the challenge of balancing financial interests while publishing relevant content about the virus. This article explores how consumers would...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"116 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Influencers’ Commercial Content on Instagram 探索 Instagram 上影响者的商业内容
Journal of Interactive Advertising Pub Date : 2024-04-03 DOI: 10.1080/15252019.2024.2316114
Mathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen
{"title":"Exploring Influencers’ Commercial Content on Instagram","authors":"Mathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen","doi":"10.1080/15252019.2024.2316114","DOIUrl":"https://doi.org/10.1080/15252019.2024.2316114","url":null,"abstract":"This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commer...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram 影响者营销中的人工智能：用混合方法比较 Instagram 上的人类和虚拟影响者
Journal of Interactive Advertising Pub Date : 2024-04-03 DOI: 10.1080/15252019.2024.2313721
Jiemin Looi, Lee Ann Kahlor
{"title":"Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram","authors":"Jiemin Looi, Lee Ann Kahlor","doi":"10.1080/15252019.2024.2313721","DOIUrl":"https://doi.org/10.1080/15252019.2024.2313721","url":null,"abstract":"The prominence and profitability of influencer marketing have facilitated a proliferation of virtual influencers—fictitious digital personalities created and managed using artificial intelligence. ...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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