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探索 Instagram 上影响者的商业内容

Q1 Social Sciences
Journal of Interactive Advertising Pub Date : 2024-04-03 DOI:10.1080/15252019.2024.2316114
Mathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen
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引用次数: 0

摘要

这项研究探讨了Instagram上不同类别的影响者如何展示商业产品和服务，其动机是需要对商业产品和服务进行更透明的描述。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Exploring Influencers’ Commercial Content on Instagram
This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commer...
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来源期刊
Journal of Interactive Advertising
Journal of Interactive Advertising Social Sciences-Communication
CiteScore
7.40
自引率
0.00%
发文量
22
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