Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin
{"title":"人工智能(AI)代理广告:社会存在、真诚和社会效益诉求的影响","authors":"Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin","doi":"10.1080/15252019.2024.2383212","DOIUrl":null,"url":null,"abstract":"The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"11 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals\",\"authors\":\"Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin\",\"doi\":\"10.1080/15252019.2024.2383212\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...\",\"PeriodicalId\":37217,\"journal\":{\"name\":\"Journal of Interactive Advertising\",\"volume\":\"11 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-08-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Interactive Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15252019.2024.2383212\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Interactive Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15252019.2024.2383212","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals
The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...