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人工智能（AI）代理广告：社会存在、真诚和社会效益诉求的影响

Q1 Social Sciences
Journal of Interactive Advertising Pub Date : 2024-08-14 DOI:10.1080/15252019.2024.2383212
Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin
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引用次数: 0

摘要

本研究调查了对话式人工智能（AI）代理为消费者提供的独特优势，包括社会效益和沟通诚意。此外...
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals
The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...
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来源期刊
Journal of Interactive Advertising
Journal of Interactive Advertising Social Sciences-Communication
CiteScore
7.40
自引率
0.00%
发文量
22
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