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Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness

Q1 Social Sciences
Journal of Interactive Advertising Pub Date : 2024-07-22 DOI:10.1080/15252019.2024.2375970
Xiaohan Hu, Kevin Wise
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区分控制与个性化：探索数字广告效果中广告选择和广告个性化的影响
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来源期刊
Journal of Interactive Advertising
Journal of Interactive Advertising Social Sciences-Communication
CiteScore
7.40
自引率
0.00%
发文量
22
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