Marketing Education Review最新文献_第5页

STEREOTYPE THREAT TRIGGERED BY DATA FOCUSED ASSESSMENTS FOR MARKETING STUDENTS: AN EXPLORATORY STUDY 基于数据的市场营销专业学生刻板印象威胁的探索性研究

Marketing Education Review Pub Date : 2022-11-25 DOI: 10.1080/10528008.2022.2147797

G. Achenreiner, Nese Nasif

引用次数: 1

PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES 个人相关性问题：减少市场营销课程中种族问题讨论板上的种族引发

Marketing Education Review Pub Date : 2022-10-31 DOI: 10.1080/10528008.2022.2136974

Jose L. Saavedra Torres, Bryan T. McLeod, D. Houghton

引用次数: 2

INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE 由内而外:利用市场营销课堂来反映市场的多样性和包容性

Marketing Education Review Pub Date : 2022-10-27 DOI: 10.1080/10528008.2022.2139624

Caitlin C. Ferreira, Jeandri Robertson, M. Reyneke, Leyland Pitt

{"title":"INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE","authors":"Caitlin C. Ferreira, Jeandri Robertson, M. Reyneke, Leyland Pitt","doi":"10.1080/10528008.2022.2139624","DOIUrl":"https://doi.org/10.1080/10528008.2022.2139624","url":null,"abstract":"ABSTRACT Today’s students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived experiences and values of consumers. Exposing students to societal diversity and inclusive practices in their marketing curricula helps to inform their marketing practice in industry. Using an exploratory approach, through semi-structured expert interviews with marketing educators, two overarching themes emerged as crucial sources of inclusion in marketing education, namely pedagogical considerations and curriculum design considerations. This research proposes the Inside-Out framework as a guideline for marketing educators to foster inclusive teaching practices through the lens of the Experiential Learning Theory. Several recommendations for future research are presented, including the development of a teaching resource, an objective assessment of curriculum design and the continued examination of inclusive teaching practices within marketing education.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"7 - 21"},"PeriodicalIF":0.0,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48752190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

EMERGENCY ONLINE LEARNING & THE DIGITAL DIVIDE: AN EXPLORATORY STUDY OF THE EFFECTS OF COVID-19 ON MINORITY STUDENTS 紧急在线学习与数字鸿沟：新冠肺炎对少数民族学生影响的探索性研究

Marketing Education Review Pub Date : 2022-10-19 DOI: 10.1080/10528008.2022.2136498

Danielle Hass, Ashley Hass, M. Joseph

{"title":"EMERGENCY ONLINE LEARNING & THE DIGITAL DIVIDE: AN EXPLORATORY STUDY OF THE EFFECTS OF COVID-19 ON MINORITY STUDENTS","authors":"Danielle Hass, Ashley Hass, M. Joseph","doi":"10.1080/10528008.2022.2136498","DOIUrl":"https://doi.org/10.1080/10528008.2022.2136498","url":null,"abstract":"ABSTRACT With the innovation and integration of technology within society, post-secondary education has adapted by offering online classes. This has allowed university students to obtain their degrees through digital learning. Benefits such as reduced costs, flexibility, convenience, and greater accessibility have driven this change in modality. Yet, some advocates for online learning have not considered inequalities among minority students who do not have access to technology, face social isolation, greater technical difficulties, and lack support. Though these inequalities have been studied over the past two decades, the COVID-19 pandemic has drastically changed the landscape that university students operate in with emergency online learning. We conducted an exploratory survey to examine the impact of this shift on minority students. The results reveal the experiences and perceptions of university minority students within emergency online learning through the lens of the digital divide. We found accessibility was neither a positive nor a negative barrier that minority students face, and that minority students could not connect with peers socially. However, minority students encountered fewer technical difficulties and felt they were more technologically literate because of the shift online. This paper concludes with ideas for marketing educators and professionals, as well as directions for future research.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"22 - 37"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45549939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

TRANSFORMATIONAL LEARNING: USING EQUALITY AND DIVERSITY MARKETING CLIENT BRIEFS TO FOSTER AWARENESS, APPLICATION AND ACTION 转型学习:利用平等和多样性营销客户简报来培养意识、应用和行动

Marketing Education Review Pub Date : 2022-09-28 DOI: 10.1080/10528008.2022.2129264

Sally Everett, Melisa Gunduc, Maimoona Junjunia, Laura Kroener, Jakob Maise, Katrina Scott-Hyde, Lara Salem, Asli Simsek

{"title":"TRANSFORMATIONAL LEARNING: USING EQUALITY AND DIVERSITY MARKETING CLIENT BRIEFS TO FOSTER AWARENESS, APPLICATION AND ACTION","authors":"Sally Everett, Melisa Gunduc, Maimoona Junjunia, Laura Kroener, Jakob Maise, Katrina Scott-Hyde, Lara Salem, Asli Simsek","doi":"10.1080/10528008.2022.2129264","DOIUrl":"https://doi.org/10.1080/10528008.2022.2129264","url":null,"abstract":"ABSTRACT This paper reports a study coauthored with second-year undergraduate students that examines student experiences of undertaking real-life, client-set marketing assessments with an equality and inclusion remit. Students were set a marketing assessment with an explicit social justice focus, thereby prompting them to reflect on their own backgrounds and unconscious biases whilst addressing issues of societal injustice. This study explores the impact on students of closely engaging with this material and how the assessment, which involved them interviewing experts and developing actionable recommendations, altered their views and career plans. Data were generated via focus groups with students who undertook the assessment, supplemented by some alumni and client interviews. The findings are presented as a “3A” framework of Awareness, Application, and Action: first, the assessment raised “Awareness” of broader societal issues and fostered transformation in terms of personal views; second, students developed core skills and networks they could “Apply” in their future careers; and third, “Action” describes the way students felt empowered to make a positive difference to their client and wider society. The 3A model provides simple design principles that educators could implement if they want to introduce transformational experiences based on social justice issues into the marketing curriculum.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"56 - 75"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48983612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

INCREASING INTERCULTURAL COMPETENCY IN STUDY ABROAD MARKETING CLASSES: IMPLEMENTING THE INTERCULTURAL DEVELOPMENT INVENTORY 提高留学市场营销课程的跨文化能力&实施跨文化发展量表

Marketing Education Review Pub Date : 2022-09-20 DOI: 10.1080/10528008.2022.2126724

Kristyn A. Scott, Elizabeth J. Sandell

{"title":"INCREASING INTERCULTURAL COMPETENCY IN STUDY ABROAD MARKETING CLASSES: IMPLEMENTING THE INTERCULTURAL DEVELOPMENT INVENTORY","authors":"Kristyn A. Scott, Elizabeth J. Sandell","doi":"10.1080/10528008.2022.2126724","DOIUrl":"https://doi.org/10.1080/10528008.2022.2126724","url":null,"abstract":"ABSTRACT The importance of diversity and diversity education is becoming increasingly clear among businesses and in society. Colleges and universities are recognizing the necessity of expanding student outcomes to include intercultural competence to meet this requirement. Because of this increased importance, this study sought to examine the impact of a study abroad marketing course on students’ intercultural competency. Students enrolled in an upper-level marketing course completed a nine-day study abroad trip in Belize, where they were able to interact with diverse cultures. They also completed the Intercultural Development Inventory (IDI) as part of the class assessment at the beginning and end of the semester. To improve their IDI score, they received instruction, individual coaching, and completed individual assignments to increase their intercultural competency. Results show a significant positive increase in terms of developmental orientation toward other cultures at the end of the semester as compared to the beginning. These results provide insight and suggest best practices on how to increase intercultural competency in students in marketing education.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"86 - 96"},"PeriodicalIF":0.0,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44938318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

UNTRUSTWORTHINESS IN STUDENT TEAMS: a CROSS-CULTURAL COMPARISON BETWEEN DIFFERENT THINKING CULTURES OF THE U.S. AND SOUTH KOREA 学生团队中的不信任感:美国与韩国不同思维文化的跨文化比较

Marketing Education Review Pub Date : 2022-09-14 DOI: 10.1080/10528008.2022.2122726

Sohyoun Shin, M. Meuter

{"title":"UNTRUSTWORTHINESS IN STUDENT TEAMS: a CROSS-CULTURAL COMPARISON BETWEEN DIFFERENT THINKING CULTURES OF THE U.S. AND SOUTH KOREA","authors":"Sohyoun Shin, M. Meuter","doi":"10.1080/10528008.2022.2122726","DOIUrl":"https://doi.org/10.1080/10528008.2022.2122726","url":null,"abstract":"ABSTRACT An investigation of how untrustworthy student team member behavior relates to three important student team variables (teamwork, perceived team effectiveness, and student team satisfaction) is conducted across two cultures. Students from South Korea (representing holistic thinking styles) and U.S. students (representing analytic thinking styles) were found to have a consistent set of relationships. Untrustworthiness in student teams was found to negatively impact teamwork and perceived team effectiveness across both samples. Teamwork had a positive impact on perceived team effectiveness, and perceived team effectiveness was also found to have a direct, positive impact on student team satisfaction in both samples. However, there were also several important cultural differences uncovered in this study. As predicted, students representing holistic thinking styles were seen to have a direct (negative) relationship between untrustworthiness and student team satisfaction as well as a direct (positive) relationship between teamwork and student team satisfaction. These relationships were not expected to be found in the students representing analytic thinking styles. These findings contribute to our understanding of how to most effectively teach and develop pedagogical strategies with an increasingly diverse population of students. Implications and directions for future research are also highlighted in the research.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42618784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STUDENTS’ RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE 学生回忆使用基于游戏的学生回应系统(GSRSS)的可取性:一个用户体验(UX)的观点

Marketing Education Review Pub Date : 2022-09-13 DOI: 10.1080/10528008.2022.2117989

Marta Nieto García, J. Sit

{"title":"STUDENTS’ RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE","authors":"Marta Nieto García, J. Sit","doi":"10.1080/10528008.2022.2117989","DOIUrl":"https://doi.org/10.1080/10528008.2022.2117989","url":null,"abstract":"ABSTRACT GSRSs are known to positively influence students’ learning behaviors and in-class participation. Kahoot! is one of the GSRSs widely adopted in the higher education (HE) sector and also widely studied in the HE marketing literature. Whilst varied theories have been applied to study the pedagogical value of Kahoot!, the user experience (UX) theory is seldom considered. Taking the first step to address this gap, the present study seeks to explore students’ UX desirability of using Kahoot!, the subsequent behavioral effects, and the moderating effect of students’ orientation to study. The empirical setting includes an online survey administered to 47 marketing students at a regional university in the UK. The findings suggest that: i) students recalled stronger positive desirability than negative desirability, ii) positive desirability has a significant positive effect on perceived usefulness and motivation to attend a class, while negative desirability does not; and iii) motivation to attend is lower for students with the external orientation to study. These insights contribute to the extant literature of GSRSs and UX, and also offer practical implications on how to use GSRSs to motivate students’ in-class learning and attendance.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47205352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A CREATIVE ABDUCTION APPROACH TO THEORY DEVELOPMENT IN MARKETING DOCTORAL EDUCATION 市场营销学博士教育理论发展的创新绑架方法

Marketing Education Review Pub Date : 2022-08-19 DOI: 10.1080/10528008.2022.2112903

Zachary G. Arens

引用次数: 0

INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS 评估和解决市场营销专业学生获得分析技能的自我效能感的干预措施

Marketing Education Review Pub Date : 2022-08-18 DOI: 10.1080/10528008.2022.2112533

Ann Veeck, Zahir A. Quareshi, Kelley O'Reilly, A. Mumuni, Amy MacMillan, Zahida Luqmani, M. Luqmani, Hu Xie

{"title":"INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS","authors":"Ann Veeck, Zahir A. Quareshi, Kelley O'Reilly, A. Mumuni, Amy MacMillan, Zahida Luqmani, M. Luqmani, Hu Xie","doi":"10.1080/10528008.2022.2112533","DOIUrl":"https://doi.org/10.1080/10528008.2022.2112533","url":null,"abstract":"ABSTRACT Marketing graduates with analytical skills are in high demand but many marketing majors lack confidence in working with quantitative material. More guidance is needed to address how to support the self-efficacy of marketing students in acquiring analytical skills. We identify three independent types of confidence that relate to the development of analytical skills: confidence in natural ability, confidence in ability to learn, and confidence in current skills. We then provide the results of a two-phase survey, in which students rated an inventory of interventions designed to nurture and advance analytical capabilities. The results suggest that many of the preferences for interventions differ according to confidence level and type of confidence. For example, students with high confidence in their natural ability are more welcoming of opportunities for self-paced studies, while students with lower confidence in their natural ability are more likely to value using additional in-class time to practice quantitative problems. Overall, the findings indicate that quantitative marketing courses should offer multiple approaches for increasing students’ self-efficacy with analytics skills to reach diverse student segments, while using more uniform teaching approaches for valued interventions that do not significantly differ among student groups in terms of perceived helpfulness.","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"33 1","pages":"211 - 225"},"PeriodicalIF":0.0,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43183159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1