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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY 开发无法传授的知识：通过学生经营的数字营销机构创建有效的学生成果组合
Marketing Education Review Pub Date : 2024-04-15 DOI: 10.1080/10528008.2024.2342007
T. Gruen, N. Niman, Jennifer R. Chagnon
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引用次数: 0
SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS 卖给我这支人造笔使用 chatgpt 增强销售角色扮演
Marketing Education Review Pub Date : 2024-04-15 DOI: 10.1080/10528008.2024.2341278
A. Milović, Moumita Das Gyomlai, Brian Spaid, R. Dingus
{"title":"SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS","authors":"A. Milović, Moumita Das Gyomlai, Brian Spaid, R. Dingus","doi":"10.1080/10528008.2024.2341278","DOIUrl":"https://doi.org/10.1080/10528008.2024.2341278","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"48 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140700604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS 螺旋式教学法：培养市场营销专业学生的定量思维习惯
Marketing Education Review Pub Date : 2024-04-10 DOI: 10.1080/10528008.2024.2340575
Ruby A. Daniels, Kathryn Appenzeller Knowles, Amanda Lindner, Emily Naasz
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引用次数: 0
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM 用乐高®严肃游戏激发学生的创造力：市场营销研究生课堂案例研究
Marketing Education Review Pub Date : 2024-04-09 DOI: 10.1080/10528008.2024.2337926
Caitlin C. Ferreira, Jeandri Robertson, Leyland Pitt, Sarah T. Lord Ferguson
{"title":"UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM","authors":"Caitlin C. Ferreira, Jeandri Robertson, Leyland Pitt, Sarah T. Lord Ferguson","doi":"10.1080/10528008.2024.2337926","DOIUrl":"https://doi.org/10.1080/10528008.2024.2337926","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"83 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140726262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION 提高学生的参与度和贡献度：引入学期参与竞赛
Marketing Education Review Pub Date : 2024-04-09 DOI: 10.1080/10528008.2024.2337345
Priscilla Peña, Jen Riley, Nicole Davis
{"title":"INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION","authors":"Priscilla Peña, Jen Riley, Nicole Davis","doi":"10.1080/10528008.2024.2337345","DOIUrl":"https://doi.org/10.1080/10528008.2024.2337345","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"83 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140723648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION 链接效应：为下一代打造个人品牌、增强自尊和求职行为
Marketing Education Review Pub Date : 2024-04-02 DOI: 10.1080/10528008.2024.2336453
Christopher Leo, Timothy Halloran, Carlos Valdez, Ioanna Martinou, Leslie Connell, Jennifer Morin
{"title":"THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION","authors":"Christopher Leo, Timothy Halloran, Carlos Valdez, Ioanna Martinou, Leslie Connell, Jennifer Morin","doi":"10.1080/10528008.2024.2336453","DOIUrl":"https://doi.org/10.1080/10528008.2024.2336453","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"152 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140755646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Designing an interdisciplinary course: case study of an interdisciplinary project combining marketing research, engineering, and media arts 设计跨学科课程：结合市场研究、工程学和媒体艺术的跨学科项目案例研究
Marketing Education Review Pub Date : 2024-04-02 DOI: 10.1080/10528008.2024.2337922
Cathleen S. Jones
{"title":"Designing an interdisciplinary course: case study of an interdisciplinary project combining marketing research, engineering, and media arts","authors":"Cathleen S. Jones","doi":"10.1080/10528008.2024.2337922","DOIUrl":"https://doi.org/10.1080/10528008.2024.2337922","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"48 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140755419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY 你能从音乐中找到营销吗？概念配对互动活动
Marketing Education Review Pub Date : 2024-04-01 DOI: 10.1080/10528008.2024.2337344
Morgan M. Bryant, Jen Riley
{"title":"CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY","authors":"Morgan M. Bryant, Jen Riley","doi":"10.1080/10528008.2024.2337344","DOIUrl":"https://doi.org/10.1080/10528008.2024.2337344","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"16 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140797077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY 本科市场营销课程中的学生参与度和课堂满意度：一项为期 5 年的纵向研究
Marketing Education Review Pub Date : 2024-03-31 DOI: 10.1080/10528008.2024.2336467
Qi Sun, David S Ackerman, Ning Fu
{"title":"STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY","authors":"Qi Sun, David S Ackerman, Ning Fu","doi":"10.1080/10528008.2024.2336467","DOIUrl":"https://doi.org/10.1080/10528008.2024.2336467","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"15 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140358763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PEOPLE MATTER IN MARKETING EDUCATION 营销教育中的以人为本
Marketing Education Review Pub Date : 2024-02-25 DOI: 10.1080/10528008.2024.2319471
Seung Hwan (Mark) Lee
{"title":"PEOPLE MATTER IN MARKETING EDUCATION","authors":"Seung Hwan (Mark) Lee","doi":"10.1080/10528008.2024.2319471","DOIUrl":"https://doi.org/10.1080/10528008.2024.2319471","url":null,"abstract":"","PeriodicalId":37208,"journal":{"name":"Marketing Education Review","volume":"40 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140432749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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