Daengku: Journal of Humanities and Social Sciences Innovation最新文献_第4页

The Effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Apotek XYZ Bekasi Area 服务质量和价格对 Apotek XYZ Bekasi 地区客户满意度和客户忠诚度的影响

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-09-04 DOI: 10.35877/454ri.daengku1986

Izul Ariesta, W. Sumaryono, Deriawan Deriawan

{"title":"The Effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Apotek XYZ Bekasi Area","authors":"Izul Ariesta, W. Sumaryono, Deriawan Deriawan","doi":"10.35877/454ri.daengku1986","DOIUrl":"https://doi.org/10.35877/454ri.daengku1986","url":null,"abstract":"Health is an important need for society. The increasing social status of the community at this time affects the demands of the community for the quality of services of health service providers which are also increasing. This requires health service providers to always improve the quality of their services to be even better. Currently many places are starting to provide health services. More health service providers means more competitors are emerging. Facing competition in the health service sector, health service providers are required to always provide good service to improve the quality of their services so that patient trust is always given to health service providers so that it can have an impact on patient satisfaction and patient loyalty. The health service provider must be able to provide information and patient needs so that the patient's wishes can be fulfilled and increase patient satisfaction. The purpose of this research is to analyze the quality of service and price that can affect customer satisfaction and loyalty The research was conducted at the XYZ pharmacy with three hundred and thirtyeight respondents. Two independent variables in this study were service quality and price. seen to determine the relationship with the dependent variable, namely customer loyalty with the intervening variable is customer satisfaction. The results of the analysis of the data obtained are the quality of service has an effect on customer satisfaction and customer loyalty, customer satisfaction has an effect on customer loyalty.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"102 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139342847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Integrated Marketing Communication Strategy of PLN UP3 Bandung in the Use of The PLN Mobile Application 万隆 PLN UP3 使用 PLN 移动应用程序的整合营销传播战略

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-09-02 DOI: 10.35877/454ri.daengku1989

Yuhanida Ramadanty, M. Christin

{"title":"Integrated Marketing Communication Strategy of PLN UP3 Bandung in the Use of The PLN Mobile Application","authors":"Yuhanida Ramadanty, M. Christin","doi":"10.35877/454ri.daengku1989","DOIUrl":"https://doi.org/10.35877/454ri.daengku1989","url":null,"abstract":"The emergence of PLN Mobile is the answer to PLN UP3 Bandung's innovation to speed up service. In the period 2010-2020 PLN customers increased by 79 million customers and users of the PLN Mobile application from 2021-2022 increased significantly. This study aims to analyze the integrated marketing communication strategy of PLN UP3 Bandung in the use of the PLN Mobile application using the integrated marketing communication strategy concept of William G. Nickles. The research method used is descriptive qualitative with post-positivism paradigm and data triangulation method. The results showed that PLN UP3 Bandung implemented the five integrated marketing communication strategy indicators very well. On the direct marketing indicator, PLN UP3 Bandung is very aggressive and massively participates in activities that invite large crowds, conducts outreach to all groups, and does not carry out marketing activities that disturb customer privacy. On the sales promotion indicator, PLN UP3 Bandung chose a promotional strategy using a referral code and issuing discounts to take advantage of certain moments. On the public relations indicator, PLN UP3 Bandung collaborates with parties such as radio, proliga volleyball, the Bandung Regency Government and the West Java Provincial Government. On the personal selling indicator PLN UP3 Bandung prepares its members before going into the field. On the advertising indicator, all visual and audio-visual content published is clear, straightforward, informative and interesting. PLN UP3 Bandung also carried out good event marketing activities by attending the Proliga volleyball league event, the Anniversary of Bandung City, and the Anniversary of West Java Province","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139343270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Language Practices in Multilingual Classrooms of Selected Primary Schools in Livingstone - Zambia 赞比亚利文斯敦部分小学多语言课堂的语言实践

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-29 DOI: 10.35877/454ri.daengku1899

Milimo Simachenya, Kelvin Mambwe

{"title":"Language Practices in Multilingual Classrooms of Selected Primary Schools in Livingstone - Zambia","authors":"Milimo Simachenya, Kelvin Mambwe","doi":"10.35877/454ri.daengku1899","DOIUrl":"https://doi.org/10.35877/454ri.daengku1899","url":null,"abstract":"This study investigated language practices in multilingual classrooms in selected primary schools of urban areas of Livingstone city in Zambia among teachers and learners. The purpose of the study was to establish the motivations that teachers and learners had for drawing ‘linguistic features’ from Nyanja, Tonga and English languages in negotiating meaning during teaching and learning activities. The study also interrogated the language practices against the legislative prescription of language(s) to be used in the formal classroom situations in Zambia. Using purposive sampling, the data were collected from twenty teachers and twenty pupils through semi-structured interviews as well as direct observations of the twenty lessons. The study shows that learners prefer using linguistic features drawn from the named languages as resources in making meaning and for the purposes of learning. The study also establishes that teachers use Nyanja and English as resources for linguistic inclusiveness in order to facilitate teaching. These findings seem to counter the traditional expectation in education set ups in Zambia in which highly formalised monolingual languages are to be applied in teaching and learning processes. Therefore, the assumption which language policy formulators make regarding the choice of language(s) to be used in a particular locality for a specific function are contested. In this regard, the study augments the current debate on multilingualism which moves away from the traditional conception of named languages used in informing the formulation of the Zambia Education language policy.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139348386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sunni to Shia Conversion in Indonesia 印度尼西亚逊尼派向什叶派的转变

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-12 DOI: 10.35877/454ri.daengku1898

Imran Imran, Siti Syamsiyatun, Dicky Sofjan

引用次数: 0

Analysis of Word of Mouth as a Marketing Communication Strategy of Dj Arie Public Speaking and Broadcasting Schools on Social Media Instagram 社交媒体 Instagram 上作为 Dj Arie 演讲与播音学校营销传播策略的口碑分析

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-07 DOI: 10.35877/454ri.daengku1942

Putri Nabilah Anjani, Ratih Hasanah Sudradjat

{"title":"Analysis of Word of Mouth as a Marketing Communication Strategy of Dj Arie Public Speaking and Broadcasting Schools on Social Media Instagram","authors":"Putri Nabilah Anjani, Ratih Hasanah Sudradjat","doi":"10.35877/454ri.daengku1942","DOIUrl":"https://doi.org/10.35877/454ri.daengku1942","url":null,"abstract":"Communication skills are very important when carrying out marketing activities. Communication can affect the results of marketing which of course will be related to product sales issues. Marketing communication is a determining factor for success and is a marketing program that is carried out. With the various benefits obtained through the WOM marketing communication strategy, this is related to what was carried out by one of the Public Speaking and Broadcasting Schools in Bandung. As a media sharing in conveying various matters regarding the Science of Public Speaking and Broadcasting. as done by DJ Arie School. In this study, the paradigm used is the post positivism paradigm. In collecting the data, the writer uses observation, interview, documentation, and triangulation techniques. The data that the researcher has obtained is then processed and analyzed, so that the researcher can explain how Word of Mouth is a Marketing Communication Strategy for Dj Arie Public Speaking and Broadcasting School on Instagram Social Media. Based on the research results, it is known that Dj Arie Public Speaking and Broadcasting School has paid close attention to the three elements of the Marketing Communication Strategy. Then Word of Mouth was carried out where services, testimonials and informative information systems were very concerned by Dj Arie School so that consumers who were satisfied because the services provided would allow them to provide recommendations for Dj Arie School to the public","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"252 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tourist Intention to Visit Al-Jabbar Mosque using Theory of Planned Behavior (TPB) 使用计划行为理论（TPB）分析游客参观贾巴尔清真寺的意愿

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-07 DOI: 10.35877/454ri.daengku1937

Rayhan Syamsul Bahari, Fajar Sidiq Adi Prabowo

{"title":"Tourist Intention to Visit Al-Jabbar Mosque using Theory of Planned Behavior (TPB)","authors":"Rayhan Syamsul Bahari, Fajar Sidiq Adi Prabowo","doi":"10.35877/454ri.daengku1937","DOIUrl":"https://doi.org/10.35877/454ri.daengku1937","url":null,"abstract":"The tourism sector is one of the potential sectors to be developed in Indonesia. The United Nations World Tourism Organization (UNWTO) predicts the number of tourists will reach 1.8 billion by 2030. West Java has great potential for the development of religious tourism in Indonesia. During the 2022 year-end holidays, 1.18 million tourists came to Bandung. To develop this potential, the local government inaugurated the Al Jabbar Mosque, Gedebage, Bandung City, West Java to become a new religious tourism destination in the West Java region as a center for Islamic education, religious tourism and a representative public interaction space for West Java and even ASEAN citizens. This study aims to validate tourists' observations of religious tourism in the city of Bandung, especially the Al Jabbar Mosque. The aspects to be studied include attitudes, subjective norms, and behavioral control, religiosity and knowledge of tourists in influencing the intention to visit and recommend religious tourism of the Al Jabbar Mosque. In realizing the objectives of this study, a quantitative research method is carried out, in the form of a survey, 15 question items will be made containing the theory of planned behavior. Questionnaire data will be processed using Partial Least Square Structural Equation Model (PLS-SEM) data analysis.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"70 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Self-existence and Narcissistic Behavior (Generation Z Student) At Indo Global Mandiri University, Palembang City in Tiktok 自我存在与自恋行为（Z世代学生），在提克托巴伦邦市的Indo Global Mandiri大学

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1936

Trizki Vera Anggraini, Yoyok Hendarso, Ridhah Taqwa

引用次数: 0

Analysis of The Effect of Chronic Disease Management Program (Prolanis) on Patient Satisfaction Level for Hypertensive Patients at Baros Health Center and Rangkasbitung Health Center in Lebak Regency, Banten Province 慢性病管理计划（Prolanis）对万丹省莱巴克县巴罗斯医疗中心和朗卡斯比通医疗中心高血压患者满意度的影响分析

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1935

R. Restiani, Shirly Kumala, P. Sarnianto

{"title":"Analysis of The Effect of Chronic Disease Management Program (Prolanis) on Patient Satisfaction Level for Hypertensive Patients at Baros Health Center and Rangkasbitung Health Center in Lebak Regency, Banten Province","authors":"R. Restiani, Shirly Kumala, P. Sarnianto","doi":"10.35877/454ri.daengku1935","DOIUrl":"https://doi.org/10.35877/454ri.daengku1935","url":null,"abstract":"In order to overcome hypertension which has become a serious public health problem, the Government through BPJS Health is taking a proactive approach. One of them is by involving first-level health facilities (FKTP), especially Health centers, to carry out promotive and preventive efforts known as the Chronic Disease Management Program (Prolanis). Prolanis' goal is to encourage people with chronic diseases, for example, hypertension, to achieve an optimal quality of life so as to prevent complications. This study aims to find out that the implementation of Prolanis can indeed increase patient satisfaction with mild and moderate hypertension at the Health center so that it is feasible to be funded by BPJS Health by knowing the characteristics and satisfaction of hypertensive patients at two Puskesmas, namely the Baros Health Center which has implemented Prolanis and the Rangkasbitung Health Center which has not implemented Prolanis. Data were obtained through questionnaires distributed to hypertensive patients in two health centers, namely the Baros Health Center and Rangkasbitung Health Center. The independent variables used in the study are patient characteristics Meanwhile, the dependent variable is patient satisfaction. Data were analyzed by means of different test analyses using SPSS version 23.0. The results showed that the characteristics of the patients were different for the Baros Health Center and Rangkasbitung Health Center. Judging from satisfaction based on its characteristics, age has different satisfaction both at the Baros Health Center and at the Rangkasbitung Health Center. Judging from the patient's satisfaction related to knowledge and also Prolanis services in general for the Baros Health Center area it is higher (satisfied) and similarly, the blood pressure is more controlled compared to the Rangkasbitung Health Center.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effectiveness of @Infotasik Instagram Content on Fulfilling Followers' Information Needs @Infotasik Instagram 内容在满足粉丝信息需求方面的效果

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-04 DOI: 10.35877/454ri.daengku1934

Astri Lestari Agustin, Adrio Kusmareza Adim

{"title":"The Effectiveness of @Infotasik Instagram Content on Fulfilling Followers' Information Needs","authors":"Astri Lestari Agustin, Adrio Kusmareza Adim","doi":"10.35877/454ri.daengku1934","DOIUrl":"https://doi.org/10.35877/454ri.daengku1934","url":null,"abstract":"In today's society, the reliance on social media as a primary source of information has increased due to its rapid dissemination and easy accessibility anytime and anywhere. Numerous individuals, organizations, companies, governments, and academic institutions worldwide have utilized Instagram as a platform for distributing relevant and easily consumable information. Instagram facilitates the search for information about specific regions or cities, including their cuisine, traffic conditions, local government policies, tourist attractions, and societal phenomena. This research examines the effectiveness of the @infotasik Instagram account in fulfilling the information needs of its followers. The objective is to determine to what extent the content of the @infotasik account is effective in meeting the information needs of its followers. A quantitative research method was employed for this study. The population for this research comprised the followers of the @infotasik Instagram account, with a sample size of 100 individuals selected using purposive sampling technique. The research design falls under the category of descriptive quantitative research, intended to test specific hypotheses. Survey methodology was adopted, where a questionnaire link was distributed to active Instagram users who were followers of @infotasik through direct messages. The study concludes that the content of the @infotasik Instagram account is effective in fulfilling the information needs of its followers, as it provides credible and consistent dissemination of in-depth information that is accurate, comprehensive, and specific in addressing the followers' information requirements.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Event Management Strategy Of Narawandira Temporary Exhibition At Ngayogyakarta Hadiningrat Karaton In 2023 2023 年在日惹哈迪宁拉特卡拉顿举办的纳拉旺迪拉临时展览的活动管理战略

Daengku: Journal of Humanities and Social Sciences Innovation Pub Date : 2023-08-03 DOI: 10.35877/454ri.daengku1931

Yoga Harfa, Pangestu, Angga Intueri, P. Mahendra

{"title":"Event Management Strategy Of Narawandira Temporary Exhibition At Ngayogyakarta Hadiningrat Karaton In 2023","authors":"Yoga Harfa, Pangestu, Angga Intueri, P. Mahendra","doi":"10.35877/454ri.daengku1931","DOIUrl":"https://doi.org/10.35877/454ri.daengku1931","url":null,"abstract":"Management strategy is an importantl part of an organization, involving decision-making plans that utilize available resources to achieve the established vision and objectives. This research was conducted due to an interest in the management process of the temporary exhibition \"Narawandira\" at the Yogyakarta Palace, aiming to achieve success in its organization. The research utilized a qualitative descriptive approach with in-depth interviews and direct observations to obtain comprehensive results and information for the study. The research findings, following Joe Goldblatt's event management process, which consists of research, design, planning, coordination, and evaluation, demonstrate that the event management strategy involving the five-step process has been successfully applied in organizing the \"Narawandira\" temporary exhibition in 2023 at the Yogyakarta Palace. Through research, design, planning, coordination, and evaluation, the exhibition effectively implemented the event management strategy with the objective of conveying the message about the relationship between humans and nature, as well as presenting reflections on the continuity of nature conservation and changes throughout time.","PeriodicalId":371823,"journal":{"name":"Daengku: Journal of Humanities and Social Sciences Innovation","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0