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Editor’s Letter: Whistling Past the Pandemic 编者按:呼啸而过大流行
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220965290
Jay Newell
{"title":"Editor’s Letter: Whistling Past the Pandemic","authors":"Jay Newell","doi":"10.1177/1098048220965290","DOIUrl":"https://doi.org/10.1177/1098048220965290","url":null,"abstract":"The COVID-19 pandemic has ended lives, broken families, decimated industries, and undermined institutions throughout our planet. In the United States, it has brought into focus the cracks in the foundations of higher education. But as I see it, our reactions to this disease have spotlighted our strengths. Advertising education is a small discipline. Maybe because we are few in numbers we can be big in ideas and flexible in execution. Throughout the 2020 pandemic summer and fall, I saw examples of ad faculty rising to each day’s challenge with care for students and thoughtful attention to reaching educational goals using newfound techniques and technologies. It did not hurt that leadership focused like never before on education and student issues. The phrase “we’ve always done it this way” was heard but rarely. We could get on with teaching the best that the situation would permit. Most of the articles in this issue of the Journal of Advertising Education were written pre-pandemic, but all are relevant to innovative teaching in the world we now face. Lindsay Bouchacourt and John Murphy test the growing library of Stan Talks ad executive videos. Juan Mundel shows us how to conduct an ad course simultaneously on two continents, and Sarah Fischbach and Veronica Guerrero lay out a path to digital branding. And the value of diversity in guest speaker selection is tested by Craig Clay, Andrea Bergstrom, and Jenny Buschhorn. These are difficult times, and the innovations presented in this issue may not make things easier. Innovations rarely do. But we have shown the strength and the skill to keep our students and discipline moving forward. I hope we all have the health to keep at it. Good luck to us all.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"102 - 102"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220965290","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48578789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Call for Nominations for Advertising Division 2021 Distinguished Teaching Award 广告部门2021年杰出教学奖征集提名
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220968707
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引用次数: 0
Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS) 品牌故事:通过数字品牌故事进行转型学习(DBS)
Journal of Advertising Education Pub Date : 2020-09-09 DOI: 10.1177/1098048220948515
Sarah Fischbach, V. Guerrero
{"title":"Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)","authors":"Sarah Fischbach, V. Guerrero","doi":"10.1177/1098048220948515","DOIUrl":"https://doi.org/10.1177/1098048220948515","url":null,"abstract":"The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow’s transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand Storytelling (DBS) video reflection assignment across two universities providing students the opportunity to meaningfully reflect on their brand relationships as part of their own personality. Study results showed that the DBS gives students an increased understanding of how brands influence their personal purchasing habits and increased awareness of the brands they purchase. Results of the study demonstrated that this assignment allows faculty to assess learning in courses where the DBS is applied toward the transformative pedagogical approach. The DBS requires reflection and articulation of personal brand attitudes, perceptions, and consumption behaviors. Guidance for course implementation is provided for educators to modify and implement in their courses.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"133 - 149"},"PeriodicalIF":0.0,"publicationDate":"2020-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220948515","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43855789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Use of Short, Supplemental Content Videos in the Ad/PR Classroom 在广告/公关课堂上使用简短的补充内容视频
Journal of Advertising Education Pub Date : 2020-08-19 DOI: 10.1177/1098048220949171
John Murphy, L. Bouchacourt
{"title":"The Use of Short, Supplemental Content Videos in the Ad/PR Classroom","authors":"John Murphy, L. Bouchacourt","doi":"10.1177/1098048220949171","DOIUrl":"https://doi.org/10.1177/1098048220949171","url":null,"abstract":"The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos. Through a survey, students shared their attitudes and open-ended opinions toward the assignment and the videos. The findings suggest that having an assignment that incorporated videos was a useful addition to stimulate students' understanding of course materials. The videos were regarded positively along a number of important dimensions and motivated students to learn more about the advertising industry. This paper also includes five suggestions for incorporating the videos in an instructional setting.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"103 - 111"},"PeriodicalIF":0.0,"publicationDate":"2020-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220949171","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47465397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
JAE 24-1 Contributors JAE 24-1投稿人
Journal of Advertising Education Pub Date : 2020-05-01 DOI: 10.1177/1098048220919617
Robyn Blakeman, Sara E. Champlin, Tricia M. Farwell
{"title":"JAE 24-1 Contributors","authors":"Robyn Blakeman, Sara E. Champlin, Tricia M. Farwell","doi":"10.1177/1098048220919617","DOIUrl":"https://doi.org/10.1177/1098048220919617","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"5 - 5"},"PeriodicalIF":0.0,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220919617","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42584589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Novice Art Directors Need to Know Beyond Their Portfolio 什么新手美术总监需要知道超越他们的投资组合
Journal of Advertising Education Pub Date : 2020-05-01 DOI: 10.1177/1098048220913339
Robyn Blakeman, E. Haley, Maureen Taylor
{"title":"What Novice Art Directors Need to Know Beyond Their Portfolio","authors":"Robyn Blakeman, E. Haley, Maureen Taylor","doi":"10.1177/1098048220913339","DOIUrl":"https://doi.org/10.1177/1098048220913339","url":null,"abstract":"To land a job as an art director, the presentation of a strong conceptualized portfolio is only part of the equation. What additional knowledge helps the novice creative not only during the initial interview but to succeed once they land the job? This study looked to identify what additional skills and traits working art and creative directors felt young creatives needed beyond their portfolio in order to land their first job in advertising. The results suggest ways forward in how to prepare students to incorporate design, business, and personal skills into a well-rounded creative and personal brand.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"21 - 35"},"PeriodicalIF":0.0,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913339","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44355864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Training to Lead in an Era of Change: Insights From Ad Agency Leaders 在变革时代的领导培训:来自广告公司领导者的见解
Journal of Advertising Education Pub Date : 2020-05-01 DOI: 10.1177/1098048219840783
Sabrina Habib, Padmini Patwardhan
{"title":"Training to Lead in an Era of Change: Insights From Ad Agency Leaders","authors":"Sabrina Habib, Padmini Patwardhan","doi":"10.1177/1098048219840783","DOIUrl":"https://doi.org/10.1177/1098048219840783","url":null,"abstract":"This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"36 - 51"},"PeriodicalIF":0.0,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219840783","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41622874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
What We Stand to Lose With Fully Online Advertising Education 我们将失去什么与完全在线广告教育
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220916919
Harsha Gangadharbatla
{"title":"What We Stand to Lose With Fully Online Advertising Education","authors":"Harsha Gangadharbatla","doi":"10.1177/1098048220916919","DOIUrl":"https://doi.org/10.1177/1098048220916919","url":null,"abstract":"On a warm sunny Sunday afternoon in June, I found myself in a windowless cylindrical-shaped room called the One Button Studio in the basement of the law school building at the University of Colorado Boulder. I was there to record a lecture for an online course that was part of a specialization in Digital Advertising on the Coursera platform. The room was aptly called One Button Studio as recording lectures was really that simple. All I had to do was plug in a USB drive to store the video files and hit one big circular button on the desk to start recording. There were no wires, no computers, and no messing around with lighting or camera settings. That one button took care of everything. Welcome to online education! At first, it was a surreal experience talking to a camera with no one in the room. However, soon I began to notice some similarities with my experience teaching a traditional face-to-face 500-student introductory course in Advertising. This cold, one-size-fits-all method of information delivery, which was devoid of any human interaction, seemed closer to my experience teaching a large 500-student introductory course and farthest from the joy of teaching a 15-student senior capstone where part of the learning outcome was the group interaction and learning to deal with fellow group members, their working styles, and idiosyncrasies as one would in a real-world ad agency.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"74 - 80"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220916919","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49193226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget 广告教学的创新:小预算下的数字化教学
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220913342
Karen E. Mishra, Aneil K. Mishra
{"title":"Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget","authors":"Karen E. Mishra, Aneil K. Mishra","doi":"10.1177/1098048220913342","DOIUrl":"https://doi.org/10.1177/1098048220913342","url":null,"abstract":"The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical perspective and without the digital tools that new graduates will need to know how to use. The Tool Kit Friday innovation is designed to help students learn how to use new digital tools, and to create client projects with those tools while also learning advertising strategy.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"20 - 8"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913342","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44248519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
A Conversation With Social Media Professors Community Group Founder Karen Freberg 与社交媒体教授社区组织创始人凯伦·弗雷伯格的对话
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220913997
Interviewed by Tricia Farwell
{"title":"A Conversation With Social Media Professors Community Group Founder Karen Freberg","authors":"Interviewed by Tricia Farwell","doi":"10.1177/1098048220913997","DOIUrl":"https://doi.org/10.1177/1098048220913997","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"85 - 87"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913997","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43092920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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