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Journal of Advertising Education最新文献

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Editor’s Letter: The Changing Of Our Guards 编者按:《卫兵的更替》
Journal of Advertising Education Pub Date : 2021-05-01 DOI: 10.1177/10980482211018525
Jay Newell
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引用次数: 0
AEJMC Advertising Division 2020 Teaching Pre-Conference Review: Embracing Diversity Equity and Inclusion Across the Advertising Curriculum-Learning from the Pros AEJMC广告部2020年教学会前回顾:在广告课程中拥抱多样性、公平和包容性——向专业人士学习
Journal of Advertising Education Pub Date : 2021-05-01 DOI: 10.1177/10980482211010248
R. Spring, Shanshan Lou, J. Grow
{"title":"AEJMC Advertising Division 2020 Teaching Pre-Conference Review: Embracing Diversity Equity and Inclusion Across the Advertising Curriculum-Learning from the Pros","authors":"R. Spring, Shanshan Lou, J. Grow","doi":"10.1177/10980482211010248","DOIUrl":"https://doi.org/10.1177/10980482211010248","url":null,"abstract":"The Advertising Division of the Association for Educators in Journalism and Mass Communication held its 23rd annual Teaching Pre-Conference, virtually, on the topic of diversity, equity, and inclusion in the advertising industry. Six advertising professionals with DEI experience were invited to share their insights. In short, the key findings are that the lack of diversity remains of paramount importance and will take an ongoing, industry-wide commitment to resolve. In support, advertising educators need to thread DEI discussions across the curriculum. Presentations were followed by a moderated question and answer session, with educators invited to ask questions and then debrief in follow-up sessions. Teaching tips were gathered from attending educators and are housed on the Ad Division website.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"25 1","pages":"54 - 61"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10980482211010248","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41685525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Connect to Consumers and Create Successful Advertising With Hitting the Sweet Spot – Again 连接消费者和创造成功的广告与击中甜蜜点-再次
Journal of Advertising Education Pub Date : 2021-04-05 DOI: 10.1177/10980482211004491
Peter Northfelt
{"title":"Connect to Consumers and Create Successful Advertising With Hitting the Sweet Spot – Again","authors":"Peter Northfelt","doi":"10.1177/10980482211004491","DOIUrl":"https://doi.org/10.1177/10980482211004491","url":null,"abstract":"Hitting the Sweet Spot – Again: How Consumer Insights Can Inspire Better Marketing and Advertising (2020) includes 14 principles and six perspectives for introductory account planning students. The book, by Kim Bartel Sheehan and Charlie Robertson, is based on the classic text by Lisa Fortini-Campbell. The principles guide new market researchers through classic strategies to discover consumer insights. The perspectives are more didactic and include tips for using creative briefs and how to become a better account planner. There are few examples of great advertising using the book’s exact principles. As an introductory text, this textbook orients students to market research fundamentals in an accessible and open-ended way.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"25 1","pages":"62 - 64"},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10980482211004491","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43628640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Asynchronous Approach to Teaching Campaigns Online 在线活动教学的异步方法
Journal of Advertising Education Pub Date : 2021-04-05 DOI: 10.1177/10980482211004499
J. Mundel
{"title":"An Asynchronous Approach to Teaching Campaigns Online","authors":"J. Mundel","doi":"10.1177/10980482211004499","DOIUrl":"https://doi.org/10.1177/10980482211004499","url":null,"abstract":"As a result of the stay-at-home mandates related to Covid-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"25 1","pages":"13 - 27"},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10980482211004499","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44600092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Teaching Analytics and Digital Media to Advertising Students 向广告系学生教授分析学和数字媒体
Journal of Advertising Education Pub Date : 2021-02-11 DOI: 10.1177/1098048220984108
Natalie Brown-Devlin
{"title":"Teaching Analytics and Digital Media to Advertising Students","authors":"Natalie Brown-Devlin","doi":"10.1177/1098048220984108","DOIUrl":"https://doi.org/10.1177/1098048220984108","url":null,"abstract":"As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe a variety of assignments that are used to meet each learning objective. I also provide citations and links to resources, datasets, and software that I currently use in hopes of helping other professors locate resources that have proven quite helpful for teaching analytics content to advertising students.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"25 1","pages":"28 - 36"},"PeriodicalIF":0.0,"publicationDate":"2021-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220984108","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41756922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Journal of Advertising Education Special Issue: Cases in International and Multicultural Advertising New Submission Deadline: March 15, 2021 《广告教育杂志》特刊：国际与多元文化广告案例新投稿截止日期：2021年3月15日
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220968708
Juliana Fernandes, Craig L. Davis
{"title":"Journal of Advertising Education Special Issue: Cases in International and Multicultural Advertising New Submission Deadline: March 15, 2021","authors":"Juliana Fernandes, Craig L. Davis","doi":"10.1177/1098048220968708","DOIUrl":"https://doi.org/10.1177/1098048220968708","url":null,"abstract":"Teaching cases are currently being solicited for an upcoming special issue of the Journal of Advertising Education (JAE) dedicated to International and Multicultural Advertising. A teaching case “encourages discussion and investigation, and is always accompanied by an instructors’ manual to guide the user in leading the case in the classroom” (Vega, 2017, p. 2). A special issue on international and multicultural advertising will satisfy a need among scholars and instructors in advertising and related fields for readily available resources that they can use in the classroom. We welcome classroom cases that meet the following criteria, developed from secondary or primary sources.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"176 - 178"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220968708","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49393169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Call for Nominations Advertising Division 2021 Early Career Teaching Excellence Award 广告部门2021年早期职业教学优秀奖征集提名
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220968701
{"title":"Call for Nominations Advertising Division 2021 Early Career Teaching Excellence Award","authors":"","doi":"10.1177/1098048220968701","DOIUrl":"https://doi.org/10.1177/1098048220968701","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"168 - 171"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220968701","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65456753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers 并非所有的演讲嘉宾都是平等的:不同的学生需要不同的演讲嘉宾
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220956939
Clay M. Craig, A. Bergstrom, Jenny Buschhorn
{"title":"All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers","authors":"Clay M. Craig, A. Bergstrom, Jenny Buschhorn","doi":"10.1177/1098048220956939","DOIUrl":"https://doi.org/10.1177/1098048220956939","url":null,"abstract":"The importance of staying relevant when teaching advertising courses is hardly a new concept, nor is the use of inviting guest speakers to achieve this goal. However, empirically assessing advertising students’ perceptions of guest speakers is an underexplored area. To address this gap and consider the perspectives of diverse student populations, this article analyzes data collected from an introductory advertising course at a large southern Hispanic-serving university (N = 263). Results indicate students find value in having guest speakers, but not all speakers are created equal, and faculty need to strategically select who they invite and guide the presentation styles. Students prefer knowledgeable and passionate industry professionals as well as alumni who can share personal and industry examples. Gender and racial differences indicate women and Hispanic students have greater interest in learning from guest speakers. Additionally, first-generation (FG) college students demonstrated greater investment in guest speakers than non-FG college students.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"150 - 167"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220956939","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43026712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Contributors 贡献者
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220965288
A. Bergstrom, L. Bouchacourt, Sabrina Habib, Aneil K. Mishra, Karen E. Mishra
{"title":"Contributors","authors":"A. Bergstrom, L. Bouchacourt, Sabrina Habib, Aneil K. Mishra, Karen E. Mishra","doi":"10.1177/1098048220965288","DOIUrl":"https://doi.org/10.1177/1098048220965288","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"100 - 101"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220965288","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47715577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home 广告课程中的国际虚拟合作:在家培养国际和跨文化技能
Journal of Advertising Education Pub Date : 2020-11-01 DOI: 10.1177/1098048220948522
J. Mundel
{"title":"International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home","authors":"J. Mundel","doi":"10.1177/1098048220948522","DOIUrl":"https://doi.org/10.1177/1098048220948522","url":null,"abstract":"This article describes how an international education component for an Advertising and Society course was developed and taught for undergraduate students through a virtual collaboration between American and Dutch universities. The creation and implementation of a Collaborative Online International Learning (COIL) project for a major requirement course in the Public Relations and Advertising sequence is described. The project was implemented in a 4-week time frame and consisted of three different phases: an empathy-building phase, development of the core assignment, and a reflection stage. These phases are summarized in the article, and an overview of the course materials is provided and recommendations for educators interested in developing similar efforts are discussed.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"112 - 132"},"PeriodicalIF":0.0,"publicationDate":"2020-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220948522","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48008717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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