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Journal of Advertising Education最新文献

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Interagency Collaboration: Account and Creative Teams Speak Out About Their Relationship 机构间合作：客户和创意团队畅所欲言
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220914006
Robyn Blakeman, E. Haley, Maureen Taylor
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引用次数: 1
Leadership in the Creative Industries: Principles and Practice by Karen Mallia 《创意产业的领导力:原则与实践》作者:Karen Mallia
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220913340
K. Sheehan
{"title":"Leadership in the Creative Industries: Principles and Practice by Karen Mallia","authors":"K. Sheehan","doi":"10.1177/1098048220913340","DOIUrl":"https://doi.org/10.1177/1098048220913340","url":null,"abstract":"Leadership in the Creative Industries: Principles and Practice by Karen Mallia fills a much needed hole in the advertising and marketing area. Instructors can choose from multiple books on creativity, and quite a few on leadership, but few books combine the two and focus specifically on creative leadership. Mallia indicates why this gap exists early on: She writes “Creative people don’t usually plan five years ahead. They rarely plan to lead. They don’t even think about leadership until they’re thrust into it.” To prepare tomorrow’s leaders, Mallia’s book provides a good guidebook to leadership in the creative industries. The book is divided into four sections. “Creativity and the Creative Industries” defines both concepts, using both theoretically-based literature and reflections from people both in academia and in the industry. The first section stresses the importance of the balance between the individual and the larger community, including the creative team and larger professional networks. This section introduces key ideas about a leadership mindset that draw clear distinctions between being a leader and a staffer. The second section describes the journey from creative staffer to creative leader. The chapters in this section describe the leader’s influence on creativity, and how leading is different from managing. Throughout this section, specific tips and actionable information provide a roadmap for this important journey. The third section focuses on how leaders can be crucial in creating better advertising, focusing on the context, culture, and environment for creativity.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"88 - 89"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913340","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47965038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Why I Teach Advertising: Critical Voices 为什么我教广告:批评的声音
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220916920
Sara E. Champlin
{"title":"Why I Teach Advertising: Critical Voices","authors":"Sara E. Champlin","doi":"10.1177/1098048220916920","DOIUrl":"https://doi.org/10.1177/1098048220916920","url":null,"abstract":"In this invited essay, I reflect on my enthusiasm for teaching as an early career professor. I would like to thank the Association for Education in Journalism and Mass Communication’s (AEJMC) Advertising Division for selecting me as the 2019 Early Career Teaching Excellence in Advertising award recipient.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"81 - 84"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220916920","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44029952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Editor’s Letter: The Space Between 编者按:间隔空间
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220919628
Jay Newell
{"title":"Editor’s Letter: The Space Between","authors":"Jay Newell","doi":"10.1177/1098048220919628","DOIUrl":"https://doi.org/10.1177/1098048220919628","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"6 - 7"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220919628","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41320780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Succeeding in Online Advertising Education 网络广告教育的成功
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220917129
M. Weigold
{"title":"Succeeding in Online Advertising Education","authors":"M. Weigold","doi":"10.1177/1098048220917129","DOIUrl":"https://doi.org/10.1177/1098048220917129","url":null,"abstract":"I received an unexpected reminder of the benefits of online education recently when the University of Florida (UF) required that all instructors move their classes online as a response to the coronavirus pandemic. This reaction to the health threat suggests several things about our university. First, the investment of extensive support for online students and faculty is paying dividends. Second, it is a confirmation that for most students, faculty, and staff, online education is no longer controversial. It was not always so. The move to create online programs did not really begin campus wide until the late 2000s. In its nascent stages, online delivery had passionate defenders and equally engaged opponents. I suspect that at many schools these same arguments play out today. My experience with online education began in my roles as associate dean for undergraduate affairs and as a director of the College of Journalism and Communications’ online master’s programs. In 2010 we were starting at ground zero because we had just a handful of online classes and no fully online undergraduates or grad students. Now, just 10 years later, over 600 undergraduates and an additional 200 master’s students take all their courses online. We have four undergraduate majors and seven graduate specializations","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"69 - 73"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220917129","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46884392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising and PR, Third Edition. By Don Dickinson and Craig Davis 新客户经理:重新定义客户服务在不断变化的广告和公关业务中的关键作用，第三版。唐·迪金森和克雷格·戴维斯著
Journal of Advertising Education Pub Date : 2020-04-22 DOI: 10.1177/1098048220913341
A. Stanaland
{"title":"The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising and PR, Third Edition. By Don Dickinson and Craig Davis","authors":"A. Stanaland","doi":"10.1177/1098048220913341","DOIUrl":"https://doi.org/10.1177/1098048220913341","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"90 - 92"},"PeriodicalIF":0.0,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048220913341","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48275331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Contributors 贡献者
Journal of Advertising Education Pub Date : 2019-11-01 DOI: 10.1177/1098048219877047
Lisa Farman, Beth R. Hendricks, S. Y. Lee, Hairong Li
{"title":"Contributors","authors":"Lisa Farman, Beth R. Hendricks, S. Y. Lee, Hairong Li","doi":"10.1177/1098048219877047","DOIUrl":"https://doi.org/10.1177/1098048219877047","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"77 - 77"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219877047","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49247992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Call for Nominations for Advertising Division 2020 Early Career Teaching Excellence Award 广告部门2020年早期职业教学优秀奖征集提名
Journal of Advertising Education Pub Date : 2019-11-01 DOI: 10.1177/1098048219883435
{"title":"Call for Nominations for Advertising Division 2020 Early Career Teaching Excellence Award","authors":"","doi":"10.1177/1098048219883435","DOIUrl":"https://doi.org/10.1177/1098048219883435","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"176 - 178"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219883435","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42357493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Call for Nominations for Advertising Division 2020 Distinguished Teaching Award 广告部门2020年杰出教学奖征集提名
Journal of Advertising Education Pub Date : 2019-11-01 DOI: 10.1177/1098048219883436
{"title":"Call for Nominations for Advertising Division 2020 Distinguished Teaching Award","authors":"","doi":"10.1177/1098048219883436","DOIUrl":"https://doi.org/10.1177/1098048219883436","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"173 - 175"},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219883436","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48656888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editor’s Letter: Flying to the Storm 编者按:飞向风暴
Journal of Advertising Education Pub Date : 2019-10-30 DOI: 10.1177/1098048219875566
Jay Newell
{"title":"Editor’s Letter: Flying to the Storm","authors":"Jay Newell","doi":"10.1177/1098048219875566","DOIUrl":"https://doi.org/10.1177/1098048219875566","url":null,"abstract":"","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"78 - 79"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219875566","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41513888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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