{"title":"在变革时代的领导培训:来自广告公司领导者的见解","authors":"Sabrina Habib, Padmini Patwardhan","doi":"10.1177/1098048219840783","DOIUrl":null,"url":null,"abstract":"This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"24 1","pages":"36 - 51"},"PeriodicalIF":0.0000,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219840783","citationCount":"4","resultStr":"{\"title\":\"Training to Lead in an Era of Change: Insights From Ad Agency Leaders\",\"authors\":\"Sabrina Habib, Padmini Patwardhan\",\"doi\":\"10.1177/1098048219840783\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.\",\"PeriodicalId\":37141,\"journal\":{\"name\":\"Journal of Advertising Education\",\"volume\":\"24 1\",\"pages\":\"36 - 51\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/1098048219840783\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/1098048219840783\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/1098048219840783","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Training to Lead in an Era of Change: Insights From Ad Agency Leaders
This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in agencies, participants acknowledged barriers to doing so. The study also finds a role for advertising education to train the next generation of advertising leaders.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
