Contemporary Management Research最新文献

Key Determinants and Consequences of Brand Citizenship Behavior 品牌公民行为的关键决定因素和后果

Contemporary Management Research Pub Date : 2024-07-14 DOI: 10.7903/cmr.21486

Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi

{"title":"Key Determinants and Consequences of Brand Citizenship Behavior","authors":"Mehran Rahmanabadi, Bagher Asgarnezhad Nouri, Mohammad Bashokouh, Alireza Hamidzadeh Arbabi","doi":"10.7903/cmr.21486","DOIUrl":"https://doi.org/10.7903/cmr.21486","url":null,"abstract":"Today's competitive conditions governing the banking industry have led banks to use new tools to maintain and enhance their competitive advantage. In this regard, brands and employee behaviors are among the most critical factors in creating a competitive advantage. Meanwhile, service organizations such as banks have realized the importance of these factors in increasing competitive advantages. This study aims to provide a model of the critical determinants and consequences of brand citizenship behavior. Brand Citizenship Behavior (BCB) is among the concepts that seek to find ways to improve a brand's position in the market, and it is defined as the voluntary behaviors of employees to achieve the goals of the organization's brand. This research's statistical population is Day Bank employees in Tehran, of which 253 were selected as samples using the Cochran formula and the cluster random sampling method. The data were collected using a standard questionnaire. In order to determine validity, structural, convergent, and divergent methods were used. Cronbach's alpha coefficient and composite reliability were used to investigate the reliability. Using Smart-PLS software, data analysis, and hypothesis testing were done through structural equation modeling. The results indicate that internal brand management significantly affects brand citizenship behavior. Brand citizenship behavior significantly affects brand strength, commitment, and pride. The mediating role of brand citizenship behavior in the relationship between internal brand management and brand strength was also confirmed. However, its mediating role in the relationship between internal brand management and brand commitment and the relationship between internal brand management and brand pride was not confirmed.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141649988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products 影响绿色购买行为的因素:价格敏感性、感知风险和对绿色产品的态度

Contemporary Management Research Pub Date : 2023-10-10 DOI: 10.7903/cmr.22824

Alireza Sheikh, Mahdi Mirzaei, Bahareh Ahmadinejad

{"title":"Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products","authors":"Alireza Sheikh, Mahdi Mirzaei, Bahareh Ahmadinejad","doi":"10.7903/cmr.22824","DOIUrl":"https://doi.org/10.7903/cmr.22824","url":null,"abstract":"The present study analyzes the effectiveness of consumer price sensitivity in expanding the use of green products. It investigates how the purchase behavior of Iranian consumers is affected by different aspects of perceived risk, such as financial, performance, psychological, and social risks. This study uses the four main concepts of ‘Perceived Risk’ (PR), ‘Attitude towards Green Products’ (AGP), ‘Price Sensitivity’ (PS), and ‘Green Purchase Behavior’(GPB) to develop a model to increase green purchase intention. This research uses an experimental study, using a survey method (questionnaire distribution)to confirm the hypotheses and discover its management concepts, and uses Structural Equation Modeling (SEM). The results show that the variable of “Perceived Risk” has a positive effect on “Attitude towards Green Products” and “Price Sensitivity”. “Attitude towards Green Products” has a positive effect on “green purchasing behavior” while “Price Sensitivity” has a negative effect on “green purchasing behavior”. This study focuses on existing literature by providing experimental evidence showing the importance of green consumption in the Iranian industry. The present model provides valuable input to policymakers and marketers to work from the perspective of policies and green marketing strategies and the research framework of purchasing green products to preserve the environment and the prevalence of green consumption among consumers.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"247 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Perceived Organizational Support on Constructive Deviance among Frontline Employees in Commercial Banks: Do Organizational Identification and Psychological Safety Matter? 商业银行一线员工组织支持感对建设性偏差的影响:组织认同与心理安全是否重要?

Contemporary Management Research Pub Date : 2023-10-10 DOI: 10.7903/cmr.22955

Henry Edosomwan, Tochukwu Oguegbe, Chiamaka Joe-Akunne, Leonard Ezeh

{"title":"Impact of Perceived Organizational Support on Constructive Deviance among Frontline Employees in Commercial Banks: Do Organizational Identification and Psychological Safety Matter?","authors":"Henry Edosomwan, Tochukwu Oguegbe, Chiamaka Joe-Akunne, Leonard Ezeh","doi":"10.7903/cmr.22955","DOIUrl":"https://doi.org/10.7903/cmr.22955","url":null,"abstract":"Constructive deviance is a unique behavior that can promote performance and general organizational effectiveness. The mechanism connecting perceived organizational support to constructive deviance is under-researched in organizational behavior literature. Consequently, this study examined the moderating roles of organizational identification and psychological safety on the relationship between perceived organizational support and constructive deviance. A cross-sectional research design and a quantitative approach for data collection were utilized. Systematic and convenience sampling was used to select 203 frontline employees, 110 males and 93 females, from Delta State, Nigeria, commercial banks. Standardized self-report measures were used to collect participant data, while regression analysis (complemented with Model 1 of Hayes’ PROCESS Macro) was used to test the hypotheses. The results indicated that perceived organizational support, identification, and psychological safety positively and significantly predicted constructive deviance. Also, psychological safety moderated the relationship between perceived organizational support and constructive deviance, while organizational identification did not. The results highlight the importance of high and low levels of psychological safety in increasing and attenuating the relationship between perceived organizational support and constructive deviance. It was recommended that employees should be respected and valued for their contributions, their well-being should be prioritized, and the psychological and general safety climate should be well established in the organization.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136295468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Positive Relationships between Service Performance and Social Media Use in Internet Retailing 网络零售服务绩效与社交媒体使用的正向关系

Contemporary Management Research Pub Date : 2023-10-10 DOI: 10.7903/cmr.22963

Yun Kyung Cho, Cynthia L Sutton, Nazim Taskin

引用次数: 0

The Role of Community Engagement and Entrepreneurship in the Sustainability Performance of Social Ventures in South Korea 社区参与和创业在韩国社会风险投资可持续性绩效中的作用

Contemporary Management Research Pub Date : 2023-09-04 DOI: 10.7903/cmr.22107

Heewon Kim, Mary Kiura, Rebecca Leach, Hee Jung Cho

{"title":"The Role of Community Engagement and Entrepreneurship in the Sustainability Performance of Social Ventures in South Korea","authors":"Heewon Kim, Mary Kiura, Rebecca Leach, Hee Jung Cho","doi":"10.7903/cmr.22107","DOIUrl":"https://doi.org/10.7903/cmr.22107","url":null,"abstract":"Social ventures, hybrid enterprises pursuing for-profit business and mission-driven nonprofit goals, have rapidly grown in South Korea owing to local governments’ proactive policies and support. Despite extensive government support, community-based social ventures often fail to sustain themselves due to lacking experience, strategies, and social networks. Informed by stakeholder theory, this study investigates the relationships between social venture strategies and the core dimensions of government-funded, community-based social enterprises’ sustainability performance (economic, human resources management, and social performance). We circulated our online survey among the employees of community-based social start-ups funded by local governments in South Korea. In total, 210 participants completed the survey. The results of structural equation modelling demonstrated that venture entrepreneurship and community engagement are positively associated with all dimensions of sustainability performance, subsequently improving work satisfaction. As community-based social ventures involve diverse stakeholders, organizational members should negotiate complementary or competing values in a holistic picture of all involved parties (e.g., funders, employees, and residents) to pursue sustainability efforts.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41346685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Acceptance of Smart Home Technologies 智能家居技术的接受度

Contemporary Management Research Pub Date : 2023-09-04 DOI: 10.7903/cmr.22539

D. R. Nascimento, D. Fettermann

引用次数: 0

Digital Marketing 数字营销

Contemporary Management Research Pub Date : 2023-09-02 DOI: 10.7903/cmr.22344

Khairul Hafezad Abdullah, Rometdo Muzawi, Novri Gazali, Fadzli Shah Abd Aziz

{"title":"Digital Marketing","authors":"Khairul Hafezad Abdullah, Rometdo Muzawi, Novri Gazali, Fadzli Shah Abd Aziz","doi":"10.7903/cmr.22344","DOIUrl":"https://doi.org/10.7903/cmr.22344","url":null,"abstract":"The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study discovered a rising trend in digital marketing research in both the Scopus and WoS databases. “Machine Learning” has exploded in popularity during 2019 and 2020. “Digital Marketing” is inextricably linked to “Social Media”, “Big Data”, “Marketing Communication”, “Machine Learning”, and “Sentiment Analysis”, all of which gained traction in 2018 and beyond. Bucharest University of Economic Studies in Romania has become the most prolific research institution on digital marketing. The findings of this study enabled readers and future researchers to identify the primary research areas, keywords, related studies, and the most notable institutions and researchers. Besides, this study provides readers and future researchers with a global perspective on hot topics in digital marketing. It offers various analyzes for well-organized information utilization. This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny.","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134950154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Relationship between Perceived Employability and Sabotage Behavior: Moderating Roles of Perceived Organizational Support and Procedural Justice 知觉就业能力与破坏行为的关系:知觉组织支持和程序公正的调节作用

Contemporary Management Research Pub Date : 2023-08-02 DOI: 10.7903/cmr.21892

Henry Edosomwan, Tochukwu Oguegbe, Chiamaka Joe-Akunne

引用次数: 0

Designing Instagram Advertisement Content 设计Instagram广告内容

Contemporary Management Research Pub Date : 2023-03-04 DOI: 10.7903/cmr.23023

Muhamad Abdilah Ramdani, P. F. Belgiawan

引用次数: 0

I Want to Quit! Exploring Individual, Job and Organization-related Determinants of Turnover Intention among Employees of Microfinance Institutions 我想辞职!小额信贷机构员工离职倾向的个人、工作和组织相关决定因素研究

Contemporary Management Research Pub Date : 2022-12-31 DOI: 10.7903/cmr.22157

Kotha Saritha, T. Sunitha

引用次数: 0