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Talent Management Moderating the Relationship between Recruitment for the Highly Skilled and HR Policies 人才管理调节高技能人才招聘与人力资源政策的关系
Contemporary Management Research Pub Date : 2016-03-31 DOI: 10.7903/CMR.14133
Bassem E. Maamari, Kayan Alameh
{"title":"Talent Management Moderating the Relationship between Recruitment for the Highly Skilled and HR Policies","authors":"Bassem E. Maamari, Kayan Alameh","doi":"10.7903/CMR.14133","DOIUrl":"https://doi.org/10.7903/CMR.14133","url":null,"abstract":"INTRODUCTIONHuman resource policies are the backbone of any organization. The way in which an organization treats its human capital speaks about its culture and ability to attract the highly skilled. Several authors suggest that human resources are not only vital, but that they are amongst the most relevant resources (Laursen & Mahnke, 2001). The employment market has been known to be rigid (Cipollone, Patacchini, & Vallanti, 2014). Attracting and preserving talent is usually considered the biggest challenge all companies face today, particularly smaller firms that compete with the \"big boys\" for the same talent consortium (Abraham & Newcorn, 2000, p.32). In the face of tough economic crisis in the world, government and business leaders are challenged to obtain, develop, maintain, reward, and pass on the knowledge of the finest human capital. Commonly, talent management is usually aligned with efforts to obtain, develop, and maintain this capital (Rothwell, 2012). Managers usually believe that those highly skilled are most productive and promotable to higher degrees of authority. Talent is acquired in two ways, first, it can be developed within the organization or, second, it can be recruited from within the organization or from external sources (Rothwell, 2012). Recruitment must thus consider talent advancement. Talent attainment and talent advancement should therefore have the same foundation based on shared competencies measured by behavioral identifiers or work outputs (Rothwell, 2012). Most studies have discussed the effect of applying HR policies on recruiting employees; however, this research considered the opposite, that is, the effect of recruitment of the highly skilled on HR policies. Thus, the researchers sought to study whether recruiting highly skilled employees changes the HR policies adopted by an organization and to what extent (Armstrong & Taylor, 2014). Moreover, a third factor was added to the equation, namely managing talent. Moreover, we aimed to assess whether managing talent moderates the relationship between recruitment of the highly skilled and HR policies. In other words, does appropriately managed talent affect the way in which the recruitment of the highly skilled affects HR policies? This research took place in different regions and sectors of the Lebanese labor market.LITERATURE REVIEWTalent is defined as \"special ability or aptitude, with those seen as talented able to demonstrate outstanding accomplishments in mental and physical domains\" (Tansley, 2011, p.267). In addition, talent management is defined as \"the concept that is often used to emphasize the strategic importance of strong HR practices in organizations\" (Nilsson & Ellstrom, 2012, p.30). Nilsson and Ellstrom (2012) zoomed in on talent substance and the challenges associated with it. Employability is coupled with aspects other than talent; therefore, it obscures an organization's pursuit, development, and training of talented employees (Nilsson & Ellstro","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"16 1","pages":"121-138"},"PeriodicalIF":0.0,"publicationDate":"2016-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products 绿色感知价值、绿色信任、满意度与绿色产品再购买意愿的关系建模
Contemporary Management Research Pub Date : 2016-03-22 DOI: 10.7903/CMR.13842
A. Lam, M. Lau, R. Cheung
{"title":"Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products","authors":"A. Lam, M. Lau, R. Cheung","doi":"10.7903/CMR.13842","DOIUrl":"https://doi.org/10.7903/CMR.13842","url":null,"abstract":"INTRODUCTIONEconomic activities have been using up resources from the planet at an alarming rate. Consumption is more and more clearly seen to be creating harmful effects on the natural environment (Koller, Floh, & Zauner, 2011). Scientists and environmentalists have repeatedly warned governments that our planet has been in environmental turmoil for the past few decades. Some have said that the solution to saving our planet is to go green in our living. As more people become aware of the problem of global warming, more consumers become eager to engage in \"green consumption\" (Whitmarsh, 2009). Eco-friendly or green products are welcomed by consumers as they help preserve the natural environment and reduce the pollution and degradation of our planet. More companies have realized new business opportunities and started to take advantage of the relatively new trend of green marketing or sustainability marketing, which is the \"effort made by business organizations to design and promote products that are eco-friendly\" (Choudhary & Gokarn, 2013). These companies focus on the development of green marketing, which is about developing strategies that can generate profits for companies while being able to sustain, protect, and preserve the environment (Kotler & Armstrong, 2013).LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENTGreen Marketing and Competitive AdvantageIn the era of global warming, environmental consideration in consumption has become widely accepted by consumers, and more consumers are paying attention to green products (Chen & Chang, 2012). With the heightened awareness of environmental concerns, consumers are eager to purchase more green products (Kalafatis, Pollard, East, & Tsogas, 1999), which are perceived to be not as harmful to the environment (Chen, 2010). Green products are able to command a premium price; for example, 83% of Brazilians, 93% of Thai, and 53% of Americans are willing to pay more for the purchase of green products (Makower, 2009). As a result, green products have become a powerful weapon in building a competitive advantage because more consumers are willing to pay a higher price for green products (Bhat, 1993).Green marketing is defined as \"the holistic management for identifying, anticipating and satisfying the requirements of customers and society, in a profitable and sustainable way\" (Peattie, 1998). It is also defined by the American Marketing Association in three aspects-namely, \"the marketing of products that are presumed to be environmentally safe\" (retailing), \"the development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality\" (social marketing), and \"the efforts by organizations to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns\" (environments). Green marketing refers to marketing strategies that constitute an important part of corporate social responsibility, attract customers who a","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"12 1","pages":"47-60"},"PeriodicalIF":0.0,"publicationDate":"2016-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 92
Impact of International Financial Reporting Standards on Stock Price Synchronicity for Asian Markets 国际财务报告准则对亚洲市场股价同步性的影响
Contemporary Management Research Pub Date : 2016-03-17 DOI: 10.7903/CMR.14160
A. Patro, V. K. Gupta
{"title":"Impact of International Financial Reporting Standards on Stock Price Synchronicity for Asian Markets","authors":"A. Patro, V. K. Gupta","doi":"10.7903/CMR.14160","DOIUrl":"https://doi.org/10.7903/CMR.14160","url":null,"abstract":"Stock price synchronicity since the adoption of International Financial Reporting Standards (IFRS) has been significant due to its strong relationship with the economic development and capital market stability of a country. Using data from 2006–2011, the study examines whether the mandatory adoption of IFRS reduces stock price synchronicity in the Asian context. The study utilizes a sample of 1,800 firm-year observations for firms in four Asian markets—China, Hong Kong, Israel, and the Philippines—where IFRS have been mandatory since 2009. The empirical model, relating to stock price synchronicity with the adoption of IFRS, and other firm-specific control variables were analysed using both univariate and multivariate techniques. Different types of panel data estimates were used and compared so as to interpret the results with the best-suited parameters for different data sets for different markets. The empirical results support the argument that, for all four markets considered, IFRS adoption improves the information environment through the capitalization of firm-specific information into stock prices, thereby reducing the stock price synchronicity. Along with IFRS adoption, other firm-specific control variables are found to have significant influence on stock price synchronicity, such as cross-listings in foreign stock exchanges in China and Philippines, the Herfindahl index in Hong Kong, and the percentage of foreign sales in Israel. \u0000 \u0000Keywords: International Financial Reporting Standards, Stock Price Synchronicity, Information Environment, Mandatory Adoption of IFRS, Asian Markets \u0000 \u0000To cite this document: Archana Patro and V. K. GUPTA, \"Impact of International Financial Reporting Standards on Stock Price Synchronicity for Asian Markets\", Contemporary Management Research, Vol.12, No.1, pp. 61-88, 2016. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.14160","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"12 1","pages":"61-88"},"PeriodicalIF":0.0,"publicationDate":"2016-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Preferences in Business and Corporate Strategies: The Role of Personal Values 商业和公司战略中的偏好:个人价值观的作用
Contemporary Management Research Pub Date : 2016-03-05 DOI: 10.7903/CMR.14600
H. Ismail
{"title":"Preferences in Business and Corporate Strategies: The Role of Personal Values","authors":"H. Ismail","doi":"10.7903/CMR.14600","DOIUrl":"https://doi.org/10.7903/CMR.14600","url":null,"abstract":"This study explored the relationship between 24 personal values and strategic preferences. Data was collected from 137 participants. Through stepwise discriminant analysis, the data were analyzed to reveal that personal values do have a relationship with strategic preferences. In particular, the ‘obedience’ value was more distinctly related to customer-focused business strategies. ‘Courtesy’ was mostly associated with backward integration strategies, while ‘adaptability’ was more related to forward integration strategies. Finally, the findings of this study revealed that diversification strategies were not related to personal values. \u0000 \u0000Keywords: Strategy, Personal Values, Strategic Preferences, Business Strategy, Corporate Strategy \u0000 \u0000To cite this document: Hussein Ismail, \"Preferences in Business and Corporate Strategies: The Role of Personal Values\", Contemporary Management Research, Vol.12, No.1, pp. 25-46, 2016. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.14600","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"12 1","pages":"25-46"},"PeriodicalIF":0.0,"publicationDate":"2016-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Governance Challenges for Not-for-Profit Organisations: Empirical Evidence in Support of A Contingency Approach 非营利组织的治理挑战:支持权变方法的经验证据
Contemporary Management Research Pub Date : 2016-02-29 DOI: 10.7903/CMR.14538
J. Chelliah, M. Boersma, A. Klettner
{"title":"Governance Challenges for Not-for-Profit Organisations: Empirical Evidence in Support of A Contingency Approach","authors":"J. Chelliah, M. Boersma, A. Klettner","doi":"10.7903/CMR.14538","DOIUrl":"https://doi.org/10.7903/CMR.14538","url":null,"abstract":"This article presents empirical evidence of the governance challenges faced by Australian not-for-profit (NFP) organisations. Drawing on our collection of data through interviews and a survey, the paper explores perceptions of NFP leaders concerning key governance challenges, drawing implications for theory and practice in the area of NFP governance. The paper demonstrates that the effectiveness of governance systems is influenced by internal and external contingencies that NFP organisations face, such as variations in board roles, stakeholder and membership demands, funding arrangements, board member recruitment processes, skills of board members, and resources for training and development. The paper suggests the merit of a move away from prescriptive and normative models of NFP governance, contending that generic best practice governance standards for NFPs ought not to be further pursued. The paper highlights a role for a national NFP regulator in providing training and advice, as well as assistance with the development of appropriate governance systems according to contextual factors. JEL Classifications: L3, L5","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"12 1","pages":"3-24"},"PeriodicalIF":0.0,"publicationDate":"2016-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Using the Fuzzy Delphi Method to Apply a Model of Knowledge Transfer through International Strategic Alliances in Up-Stream Oil and Gas Sectors 基于模糊德尔菲法的上游油气行业国际战略联盟知识转移模型研究
Contemporary Management Research Pub Date : 2015-12-30 DOI: 10.7903/CMR.13183
S. Kimiagari, S. Keivanpour, Samim Al-Azad, M. Mohiuddin
{"title":"Using the Fuzzy Delphi Method to Apply a Model of Knowledge Transfer through International Strategic Alliances in Up-Stream Oil and Gas Sectors","authors":"S. Kimiagari, S. Keivanpour, Samim Al-Azad, M. Mohiuddin","doi":"10.7903/CMR.13183","DOIUrl":"https://doi.org/10.7903/CMR.13183","url":null,"abstract":"The upstream petroleum industry includes associated service businesses such as seismic and drilling contractors, service rig operators, engineering firms and various scientific, technical service and supply companies. These extremely high-tech activities require the continuous inflow of knowledge and technologies for reconfiguring and rebuilding capabilities that fit with the continuous changes in the marketplace for sustaining a competitive advantage. To that end, infrastructures and policy orientations are required to create a conducive environment for knowledge transfer (KT) to enhance knowledge capability. This paper aims to explore how strategic alliances lead to KT that enhances organizational capabilities. We analyze the case of the National Iranian Oil Company (NIOC) to test the fuzzy Delphi model (FDM) framework. We develop a conceptual framework establishing the link between the strategic alliances (SA) and their facilitators for developing the knowledge capabilities of upstream oil and gas companies. We tested the proposed model using FDM to show how international strategic alliances (ISA) in the upstream oil and gas sector transfer knowledge and have positive effects on developing the NIOC’s knowledge capability. Positive outcomes include knowledge acquisition from partners, developing knowledge management techniques and facilitating the implementation of knowledge-based structure, developing high-tech production and exploration methods, increasing investment in innovation, and developing human resources and information technology uses. \u0000 \u0000Keywords: Knowledge Transfer, Upstream Oil and Gas Sector, International Strategic Alliances, Emerging Countries \u0000 \u0000To cite this document: Salman Kimiagari, Samira Keivanpour, Md. Samim Al-Azad, and Muhammad Mohiuddin, \"Using the Fuzzy Delphi Method to Apply a Model of Knowledge Transfer through International Strategic Alliances in Up-Stream Oil and Gas Sectors\", Contemporary Management Research, Vol.11, No.4, pp. 409-428, 2015. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.13183","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"11 1","pages":"409-428"},"PeriodicalIF":0.0,"publicationDate":"2015-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71360958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Consumer Decision-Making Styles of Indian Adolescents 印度青少年的消费决策风格
Contemporary Management Research Pub Date : 2015-11-16 DOI: 10.7903/CMR.14181
Arpita Srivastava
{"title":"Consumer Decision-Making Styles of Indian Adolescents","authors":"Arpita Srivastava","doi":"10.7903/CMR.14181","DOIUrl":"https://doi.org/10.7903/CMR.14181","url":null,"abstract":"This study examines the consumer decision-making styles with respect to shopping behavior among Indian adolescents. Specifically, Sproles and Kendall’s Consumer Style Inventory was used to determine the various decision-making styles of the respondents. An initial sample of 250 school-going children completed the inventory, which was found to be unreliable. Further, a study was conducted on a sample of 283 students to develop a new scale using exploratory and confirmatory factor analysis. Six decision-making styles of the original scale, specifically, Price Consciousness, Brand Consciousness, Fashion Consciousness, Hedonistic Orientation, Habitual Orientation, and Impulse Driven, were retained but five new styles, i.e., Reference Group Orientation, Convenience Seeking, Bargain Seeking, Socially Desirable, and Information Seeking, emerged which were found to be unique to Indian shopping behavior. Additionally, the Perfectionist style from the original scale split into two factors, Perfection Seeking and Quality Seeking, in Indian adolescents. \u0000 \u0000Keywords: Consumer Decision Making, CSI, Indian, Adolescents \u0000 \u0000To cite this document: Sumit Pillai and Arpita Srivastava, \"Consumer Decision-Making Styles of Indian Adolescents\", Contemporary Management Research, Vol.11, No.4, pp. 385-408, 2015. \u0000 \u0000#Correction of Authorship by Authors' Request \u0000This paper was submitted to CMR in October 21, 2014. This manuscript was subject to editorial review and was held to be suitable for publication after revision, and was published in CMR Vol. 11, No. 4 (December 2015). \u0000In April 2017, Sumit Pillai and Arpita Srivastava had submitted a request for correction of authorship, asking that Sumit Pillai should be added to the paper as first author and Arpita Srivastava should be the second author. After email communication, both two authors (Sumit Pillai and Arpita Srivastava) confirmed that they agreed the change in authorship. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.14181","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"11 1","pages":"385-408"},"PeriodicalIF":0.0,"publicationDate":"2015-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Measuring Pitchers' Performance Using Data Envelopment Analysis with Advanced Statistics 用数据包络分析和高级统计学测量投手的表现
Contemporary Management Research Pub Date : 2015-10-09 DOI: 10.7903/CMR.14157
Shihteng Chiu, Chia-Huei Hsiao, Huichin Wu
{"title":"Measuring Pitchers' Performance Using Data Envelopment Analysis with Advanced Statistics","authors":"Shihteng Chiu, Chia-Huei Hsiao, Huichin Wu","doi":"10.7903/CMR.14157","DOIUrl":"https://doi.org/10.7903/CMR.14157","url":null,"abstract":"This paper evaluates starting pitchers’ pitching performance during the 2008 to 2014 Major League Baseball (MLB) seasons. We use data envelopment analysis (DEA) based on two inputs (i.e., innings pitched [IPs] and per pitched innings) and three outputs (fielding independent pitching, earned run average [ERA], and skill-interactive ERA) to evaluate the performance of the 30 MLB teams’ starting pitchers with IPs greater than 200 in each single season (2008 to 2014, regular season only). We used the CCR models to calculate the overall efficiency, scale efficiency, technical efficiency, efficiency value, and the slack analysis to measure a pitcher’s performance in each single season. The results showed that 4, 3, 4, 3, 5, 3, and 5 pitches reached overall efficiency each year, from 2008 to 2014 (regular season). By analyzing the results and computing performance indexes and benchmarks for each starting pitcher, we determine the true value of each player to help baseball teams select highly indexed players and maximize player efficiency. \u0000 \u0000Keywords: Advanced Statistics, Pitchers, Data Envelopment Analysis, Innings Pitched, Earned Run Average \u0000  \u0000  \u0000Corresponding author: Huichin Wu (elaine@mail.ntpu.edu.tw). \u0000  \u0000  \u0000To cite this document:  Shihteng Chiu, Chiahuei Hsiao, and Huichin Wu, \"Measuring Pitchers’ Performance Using Data Envelopment Analysis with Advanced Statistics\", Contemporary Management Research, Vol.11, No.4, pp. 351-384, 2015. \u0000  \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.14157","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"36 1","pages":"351-384"},"PeriodicalIF":0.0,"publicationDate":"2015-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The Impact of Intrinsic Motivation on The Effectiveness of Leadership Style towards on Work Engagement 内在动机对领导风格对工作投入有效性的影响
Contemporary Management Research Pub Date : 2015-10-04 DOI: 10.7903/CMR.14043
C. Shu
{"title":"The Impact of Intrinsic Motivation on The Effectiveness of Leadership Style towards on Work Engagement","authors":"C. Shu","doi":"10.7903/CMR.14043","DOIUrl":"https://doi.org/10.7903/CMR.14043","url":null,"abstract":"The aim of this research was to investigate the impact of authoritarian leadership and authentic leadership, which satisfies employees’ needs to different extents, on employees’ engagement with their work. The moderating effect of intrinsic motivation between leadership and work engagement also was tested among Chinese workers in Taiwan. The snowball sampling method was used, and data were collected for 350 subordinate-supervisor dyads. The results of regression analysis indicated that, when controlling for obedience, authoritarian leadership was found to be negatively related to subordinates’ work engagement, but authentic leadership was found to be positively related to work engagement. Intrinsic motivation appears to foster the positive relationship between authentic leadership and work engagement and buffer the adverse impact of authoritarian leadership on work engagement. The theoretical, research, and practical implications of these findings are discussed in this paper. \u0000 \u0000Keywords: Self-Determination Theory, Bicultural Self, Intrinsic Motivation, Work Engagement \u0000 \u0000To cite this document: Chin-Yi Shu, \"The Impact of Intrinsic Motivation on The Effectiveness of Leadership Style towards on Work Engagement\", Contemporary Management Research, Vol.11, No.4, pp. 327-350, 2015. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.14043","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"23 1","pages":"327-350"},"PeriodicalIF":0.0,"publicationDate":"2015-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 42
Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth 传播好词:品牌忠诚度在榜样影响力与口碑之间的中介作用
Contemporary Management Research Pub Date : 2015-09-04 DOI: 10.7903/CMR.13838
Mei-Chi Macy Wong, Man Lung Jonathan Kwok, M. Lau
{"title":"Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth","authors":"Mei-Chi Macy Wong, Man Lung Jonathan Kwok, M. Lau","doi":"10.7903/CMR.13838","DOIUrl":"https://doi.org/10.7903/CMR.13838","url":null,"abstract":"Many businesses around the world spend millions of dollars every year on celebrity endorsement deals in order to associate their products or brands with some of the biggest names in sport. Indeed, in a crowded media environment, marketers face the challenge of attracting consumers’ attention, and one way of doing this is to use celebrities because they have the ability to break through this media clutter, contribute to brand name recognition, and create meaning for their products. The aim of this study is to examine how sport celebrities acting as role models influence young customers’ behavioral intentions; namely, word-of-mouth behavior and brand loyalty. A convenience sampling was drawn from young adults, with 468 valid responses. Results indicate that endorsements of athlete role models have a positive influence on young adults’ positive word-of-mouth behavior and brand loyalty. Moreover, the study found that brand loyalty partially mediated the relationship between role model influence and positive word of mouth. This study provides useful insights on how young consumers in Hong Kong respond to the use of sport celebrities in marketing programs. \u0000 \u0000Keywords: Sport Celebrities, Word of Mouth, Role Model, Brand Loyalty \u0000 \u0000To cite this document: Mei-Chi Macy Wong, Man-Lung Jonathan Kwok, and Mei Mei Lau, \"Spreading Good Words: The Mediating Effect of Brand Loyalty between Role Model Influence and Word of Mouth\", Contemporary Management Research, Vol.11, No.4, pp. 313-326, 2015. \u0000 \u0000Permanent link to this document: \u0000http://dx.doi.org/10.7903/cmr.13838","PeriodicalId":36973,"journal":{"name":"Contemporary Management Research","volume":"11 1","pages":"313-326"},"PeriodicalIF":0.0,"publicationDate":"2015-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71361047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
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