商业和公司战略中的偏好:个人价值观的作用

Q2 Economics, Econometrics and Finance

Contemporary Management Research Pub Date : 2016-03-05 DOI:10.7903/CMR.14600

H. Ismail

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引用次数: 12

摘要

本研究探讨了24种个人价值观与策略偏好之间的关系。数据收集自137名参与者。通过逐步判别分析，对数据进行分析，发现个人价值观确实与战略偏好存在关系。特别是，“服从”价值与以客户为中心的商业战略的关系更为明显。“礼貌”主要与后向整合策略相关，而“适应性”则与前向整合策略相关。最后，本研究发现多元化策略与个人价值观无关。关键词:战略，个人价值观，战略偏好，企业战略，企业战略引用本文:侯赛因·伊斯梅尔，“商业偏好与企业战略:个人价值观的作用”，《当代管理研究》，第12卷，第1期，第25-46页，2016。此文档的永久链接:http://dx.doi.org/10.7903/cmr.14600

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Preferences in Business and Corporate Strategies: The Role of Personal Values

This study explored the relationship between 24 personal values and strategic preferences. Data was collected from 137 participants. Through stepwise discriminant analysis, the data were analyzed to reveal that personal values do have a relationship with strategic preferences. In particular, the ‘obedience’ value was more distinctly related to customer-focused business strategies. ‘Courtesy’ was mostly associated with backward integration strategies, while ‘adaptability’ was more related to forward integration strategies. Finally, the findings of this study revealed that diversification strategies were not related to personal values. Keywords: Strategy, Personal Values, Strategic Preferences, Business Strategy, Corporate Strategy To cite this document: Hussein Ismail, "Preferences in Business and Corporate Strategies: The Role of Personal Values", Contemporary Management Research, Vol.12, No.1, pp. 25-46, 2016. Permanent link to this document: http://dx.doi.org/10.7903/cmr.14600

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来源期刊

Contemporary Management Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

3.20

自引率

0.00%

发文量