Communications and Communicative Technologies最新文献

{"title":"Variability of History: Niall Ferguson “The Square and The Tower”","authors":"O. Hudoshnyk","doi":"10.15421/2918011","DOIUrl":"https://doi.org/10.15421/2918011","url":null,"abstract":"The review of Niall Ferguson's book \"The Square and The Tower\", published in Ukrainian translation in 2018, is presented. The author's concept of interaction and confrontation between hierarchical structures and open societies is considered in the context of contemporary discussions around narrative history.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116117028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Heterostereotype of Ukraine in the discourse of quality British newspapers","authors":"M. Butyrina, Y. Garkavenko","doi":"10.15421/291803","DOIUrl":"https://doi.org/10.15421/291803","url":null,"abstract":"The study is dedicated to the issues of media reception of Ukraine by British quality newspapers, that largely determines the nature of intergovernmental cooperation and the geopolitical priorities of the European community in the Ukrainian issue as a whole. This issue can be solved by pointing out the most frequent heterostereotypes, identifying their formal content features and operating contexts in the text space of the media.The new concept that is called the «Stereotype of the Transition Period» has been updated, which, on one hand, indicates the specifics of the object of stereotyping, and on the other hand, motivates the receptive features of the subjects of stereotyping, which are the British articles in our study. The investigation of heterostereotyping of Ukraine was carried out by using the programmatic content analysis AntConc 3.5.0 (Windows), which can be characterized by the signs of validity, objectivity and reliability. The most frequent heterostereotypes formed by the process of combining of the ethnonym \"Ukraine\" with occasionally relevant concepts are revealed, and their semantic fields are analyzed.It is stated that conflict-related issues are mostly chosen by British quality newspapers to cover the Ukrainian theme. It becomes a discursive background for representing Ukrainian society as polarized, split according to geographical, cultural, linguistic and ideological parameters. Ukraine is presented as a state with the divided identity. Among the heterosterotypical images, the militarized image of our state dominates. Among the frequent contexts of ethnonym, the contexts of war, political crisis and environmental catastrophe are outlined.It is revealed that in the materials on Ukrainian subjects, the concept «Russia» dominates over the concept of \"Ukraine\". It is pointed out that the British media legitimize certain institutions and phenomena that are tabooed in the Ukrainian media-discourse practices.The results obtained have a theoretical significance for «Social Communications» field and can be used in technological developments to create and correct the image of Ukraine.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117082190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The illustrative concept of the production of “City” by V.Pidmohylnuy","authors":"N. Ivanova, А. Mykhailova","doi":"10.15421/291806","DOIUrl":"https://doi.org/10.15421/291806","url":null,"abstract":"The research is devoted to the analysis of the editorial and publishing policy of “Solomiia Pavlychko’s Publishing House “Osnovy”. One of the important tools of “Osnovy” publishing strategy at the present stage is the modernization of its product, which consists of the original visualization of the artistic text. In accordance with the new publishing policy, “Osnovy” launches the “Alternative Series of Ukrainian Classics” with the illustrations of young Ukrainian artists.The scientific novelty of our research is the conceptual comprehension of the publishing project “Alternative Series of Ukrainian Classics”. The visual version of the novel “The City” by V. Pidmohylnyi is of special attention. In the study, we suggest that the name “Alternative Series ...” is a successful marketing technique, as for many readers, classics is related to the official ones, sometimes boring and formalized “school” ideas about literature. So, it was planned that the concept “alternative” would become a modern slogan for the project and expand the audience of potential readers. Thus, the works of Ukrainian classics received an entirely new illustration for a modern Ukrainian.The analysis of the illustrative presentation of novel “The City” by V. Pidmohylnyi, published in “Osnovy” in 2017, affords the ground for the suggestion that the work became a truly alternative in the sense of avant-garde design. The article emphasises the idea that “The City” (2017), which is being investigated by us, is especially distinguished among other reprints of classical Ukrainian literature by the collision and dialogue of the verbal urban text of V. Pidmohylnyi (1927) with the avant-garde, postmodern, comic visual text of modern city by M. Pavliuk (2017). New meanings of the verbal text are born on the collision of two urban discourses. Thus, through the illustrative material, the modern city, described in the novel by V. Pidmohylnyi 90 years ago, becomes relevant and modern for the citizens of 2017. So, we are dealing with the postmodern illustrative design of the classical edition, which through the latest forms of visualization, creates new visions and contexts.The offered study states that “Osnovy” is not only a publishing house, creating a quality publishing product concerning the latest news, but also uses modern marketing strategies to implement its products.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116698306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Samizdat magazine “Porogy”: typological peculiarities, problems, genres","authors":"O. Melnykova","doi":"10.15421/291808","DOIUrl":"https://doi.org/10.15421/291808","url":null,"abstract":"In order to determine the current trends of the samvydav the genre-thematic analysis of the magazinel \"Porogy\" is implied. Typological peculiarities, problems, genres are under consideration during the process of analysis.Ukrainian illegal press which had no clear periodicity and no defined mechanism of distribution, reported of human rights violation on the territory of the Soviet Union, creation of national liberation movement and civil rights protection movement as well as, among other issues, told about repressions of creative and academic intelligentsia. It is worth mentioning among self-published press the magazine named “Porogy”, which had definite circulation and was distributed sporadically in 1988–1990.The historical experience of 1985–1991 in times of “pluralism of thoughts” proves the effectiveness of a greater number of media and channels of alternative sources. Dissidents, as interpreters of reality, in particular, the authors of the magazine “Pogory”, changed the attitude of citizens of the Ukraine towards the official authorities, the Soviet ideology and history, gradually reframing it.At the regional level, magazine “Pogory” raised acute problems, popularized national culture and history, and therefore its content became public. The authors and editorial board of the magazine offered ways to solve socio-cultural and political problems of the country. Preservation of cultural, historical, ethnographic heritage, popularization of the Ukrainian language, coverage of the problem of interconfessional relations were topical and socially significant themes. In the paper the journalistic genres of the magazine “Poorogy” are reviewed and analyzed. The authors of the alternative channel of communication changed their meanings, published silent and forbidden information, offered the audience alternative content.The results of the article can be used while teaching the course \"Modern Writing on Current Affairs\".","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132743349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Applicable aspects of the use of internet marketing technologies in informational conflicts","authors":"O. Kurban","doi":"10.15421/291807","DOIUrl":"https://doi.org/10.15421/291807","url":null,"abstract":"The methodology of the presented research is based on such general scientific methods as: synthesis, analysis of comparison, as well as applied ones: observation, modeling, forecasting. This methodological approach allows us to transfer the applied nature of the problem to the research area. The basic methodological basis of scientific research is applied materials and observations on actual cases (2014-2018).The course of the events of the Russian-Ukrainian conflict, which continues in the open format of the hybrid war since 2014, shows that traditional tools of modern Internet marketing can be used effectively enough to solve problems inherent in information confrontation. In particular, it concerns the implementation of the basic information process with such typical tasks as creation, distribution, storage and retrieval of information materials (so-called content). Directly in the article are considered such network tools as targeting (with key types), contextual advertising, methods for evaluating the effectiveness of CTR and mobile marketing (cellular communications, messengers). Specific facts are presented (in the format of applied cases) and the possibilities of their practical use are disclosed.The scientific novelty of the research is that for the first time, in the domestic scientific practice, the management of information processes in social online networks, within the framework of information warfare, is analyzed in the context of the use of typical Internet marketing tools.The results of the scientific research presented in the article make it possible to prepare the necessary methodological materials for training on the profile (in the relevant universities and specialized courses), to develop practical recommendations for specialized specialists, and to carry out further scientific (applied and theoretical) research in this direction.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"528 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123347500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Methodical aspects of medialinguistic technologies teaching","authors":"L. Huba","doi":"10.15421/291805","DOIUrl":"https://doi.org/10.15421/291805","url":null,"abstract":"Mass media, which have almost unlimited rights to information access and its spreading, always use any opportunity to influence mass and individual consciousness. That is why it is of primary importance to introduce special academic subjects, which would give media experts reliable tools to protect from manipulation technologies.The purpose of the article is to consider methodical aspects of teaching a subject «Medialinguistic Technologies», which is new for the speciality «Journalism», and to prove its expediency for master of journalism curriculum. The theoretical basis of the research includes the conception of mediatext as a multi-leveled phenomenon that combines media and linguistic characteristics. Research methodology contains the achievements of those trends within which mediatexts are analyzed. While studying the object of the research, linguodidactics methods were also applied.The structure of the subject curriculum and effective methods of its teaching are the subject of the research in the direction of education competences elaboration, necessary for media experts, especially, the ability to define mass communication characteristics as a specific sphere of mass media language and text functioning, the ability to analyze the specificity of mediatext and its main types, in particular PR, advertising and journalistic mediatexts in different media, to accomplish general editing of authors` texts in mass media. The subject «Medialinguistic Technologies» is an essential part of professional training of mass communication experts because it both strengthens the ties between linguistic and professionally-oriented subjects and reveals the aim, tasks and mechanisms of medialinguistic impact in mass media. Suggested methods of «Medialinguistic Technologies» teaching can be applied while training future experts in media sphere.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"21 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114694107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rationale of Japanese media theory in the social communications` discourse","authors":"B. Pashchenko","doi":"10.15421/291809","DOIUrl":"https://doi.org/10.15421/291809","url":null,"abstract":"The academic paper is devoted to the rationalization of Japanese media theory. This piece of work aims to show the social peculiarities of Japanese media, justified by certain theories of the social communications` discourse. The research reveals how social preconditions apply to the different means of media in Japan, such as newspapers, television, Internet, anime and manga industry etc. The author of this paper scrutinizes Japanese press clubs’ phenomenon, revitalization in local newspapers and coexistence principle in Japanese media. Moreover, the paper highlights an implementation of uses and gratifications theory to Japanese media entertainment industry. The research justifies that media theory in Japan is based on the historical and social preconditions. The academic work presents a systematic analysis of media theories applied to Japanese media system, justified by Japanese market`s tendencies of current importance and social preconditions.  The author of the paper also examines media theories such as agenda setting theory, cultivation theory and global village theory. Each of these theories have their own social peculiarities in Japan, and they differ depending on the different means of media. For example, agenda setting theory can be applied to Japanese national daily newspapers, but other means of media do not tend to use it. However, uses and gratifications theory can be applied not only to entertainment media, but to Japanese magazines as well. The results of the research can be used for the further research of Japanese media theory in domestic and foreign academic discourses.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121028229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Western Ukrainian regional press in transitional period from totalitarianism to democracy: 1988-1998","authors":"О. Greskiv","doi":"10.15421/291804","DOIUrl":"https://doi.org/10.15421/291804","url":null,"abstract":"This article outlines the process of transformation of the Western Ukrainian regional press at the beginning of democratic development in the environment of restored national independence. It installs the role of the press in this context. \u0000The methodology of a research includes the content analysis, which involved systematic reading or observation of texts. These results indicate that the press of the Western region of Ukraine emphasizes the special value in the newest processes of state forming. The general trends of the development of the economic, social and political state forming are explored. Basic factors which carried out a shove to subsequent development of media system are highlighted. Periods, marked characteristic changes in the system are determined: exit out of totalitarian influence and legalization of unofficial editions; crash of monopoly of influence, appearance of new editions and market segmentation; functioning in the conditions of political variety and threat of loss of national informative space.The novelty is the key role of the press of the Western region of Ukraine marked during democratic transformations. The value of the democratic press in forming of the state, revival of regional traditions, culture, education and religion is accented. These periodicals were appeared as an alternative of the totalitarian press and had a great influence on subsequent development of the system of the mass media. The practical significance of the article is to follow the line of development of these editions, which should help to create powerful public media in Ukraine.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115552865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Copywriting as an activity of online content creation","authors":"N. Blynova, O. Kyrylova","doi":"10.15421/291802","DOIUrl":"https://doi.org/10.15421/291802","url":null,"abstract":"Copywriting is a relatively young text-making industry, which is becoming important with the development of the Global Network. Despite the great popularity and high economic efficiency, it has not acquired the systemic scientific coverage. Meanwhile, the scientific approach, the development of a proper conceptual apparatus, weighty methodological recommendations and generalizations are of necessity.Based on the existing scientific discourse, practical experience of copywriters, numerous texts presented in blogs of reputable content studios and advertising agencies, the authors come to a definite opinion and the concrete conclusions, stated in this paper.Modern media practice is inextricably linked with the content creation and SEO promotion. Journalists, PR-specialists, ordinary owners of online resources are daily faced with the problem of filling sites, their optimization for search engines and promotion. The Ukrainian and Russian segments of the Internet are filled with resources, the content of which duplicates each other, because it created using copy-paste technology. This situation contradicts the current legislation of Ukraine, violates ethical standards and reduces the effectiveness of online texts. The development of a comprehensive scientific and methodological framework will reduce the negative situation and will be useful for practicing copywriters. The activity should go beyond the limits of purely practical activities and acquire its scientific understanding.It uses the separation of the process of creating content for copywriting, rewriting, scanning, translation from other languages, copy-paste, synonymizing. According to the authors, such an approach is optimal for the current state of this activity. From the presented list, attention is focused on copywriting as the most promising technology for creating texts for websites. All types of copywriting available in UA and Runet (image, SEO, LSI-copywriting, SMM and writing texts that sell) are analyzed, and the main requirements for each of them are highlighted.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"234 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132751337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PR-activity of Ukrainian universities in social networks","authors":"A. Bakhmetieva","doi":"10.15421/291801","DOIUrl":"https://doi.org/10.15421/291801","url":null,"abstract":"Scientific problem. The paper notes that the desire of Ukrainian universities to carry out PR-activities in social media is correlated with the tendencies of PR activity of European and American universities. However, the lack of specialists in digital communications (SMM) within the staff of universities makes it possible to characterize their activity in social media as being carried out without a clear definition of goals and using limited tools. Due to the lack of strategic planning, we observe low communication efficiency of using social media. \u0000Novelty. The brand pages of Ukrainian universities in social networks are analyzed, quantitative characteristics and content topics are investigated. Recommendations are developed for improving the efficiency of communication and updating the style of content on the brand pages of universities in social networks. \u0000Research methodology. The official accounts of Ukrainian classical and technical universities in social networks (Facebook, YouTube, Twitter and Instagram) are discovered and analyzed the statistics of these pages. Based on the statistical data and the method of observation, brand pages of universities in social networks are defined in which are active and promising for the promotion of the communication strategy of universities, and which social networks have lost popularity among target audiences. In addition, the analysis of the contents of Facebook brand pages is done. The basic statistics is graphically presented in four tables, which allow comparing the PR activity of the universities in social media. \u0000Results. For the effectiveness of PR in social media, it is necessary to increase the activity of followers, to distribute different content in the information and comment on the publications. It is proved that the lack of strategic planning of communicative activity in social networks negatively affects the results of both large PR campaigns and the effectiveness of communications for informational support of university activities. The main shortcomings in creating the content of the university's PR services and the main trends in writing messages in the Facebook news are revealed. \u0000The practical significance. The detailed study of the PR-practice of the universities makes it possible to develop recommendations for increasing the effectiveness of promote brand pages in social networks.","PeriodicalId":360057,"journal":{"name":"Communications and Communicative Technologies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125320730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}