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Making Offline and Online Work Procedures for Vision Glasses Optical Store in Surabaya 泗水视力眼镜眼镜店线上线下工作流程制定
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.50-58
Jacqueline Bernessa Kuncoro
{"title":"Making Offline and Online Work Procedures for Vision Glasses Optical Store in Surabaya","authors":"Jacqueline Bernessa Kuncoro","doi":"10.9744/katakita.11.1.50-58","DOIUrl":"https://doi.org/10.9744/katakita.11.1.50-58","url":null,"abstract":"Vision Glasses is a Surabaya-based eyewear shop selling high-quality, affordable glasses, lenses, and eyewear accessories. This thesis intends to discuss the existing managerial issue in Vision Glasses, namely work performance. This research employs theory of constraints and the theory of work procedure by Boutros & Purdie. After collecting the data from the owner and employees of Vision Glasses, the writer discovers that Vision Glasses needs to apply a work procedure which contains rules or guidelines such as the policy, customer-service ethics, and division instructions for the employees and as a guideline for the company to discipline the employees or deal with internal conflict.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124751886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Analysis of Rhetorical Devices in Two Tesla Promotional Videos 两部特斯拉宣传片的修辞手法分析
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.41-49
Jihan Nurul Savira Alyanto, Samuel Gunawan
{"title":"The Analysis of Rhetorical Devices in Two Tesla Promotional Videos","authors":"Jihan Nurul Savira Alyanto, Samuel Gunawan","doi":"10.9744/katakita.11.1.41-49","DOIUrl":"https://doi.org/10.9744/katakita.11.1.41-49","url":null,"abstract":"This study was conducted to discover the rhetorical devices Elon Musk used when delivering Tesla promotional videos, namely the Tesla Unveils Model 3 and Tesla Semi & Roadster Unveil. This study also wants to examine the messages that are underscored by the use of rhetorical devices. In this study, the writer used Harris’ (2018) theory of rhetorical devices as the leading theory. The study was done by applying qualitative content analysis (QCA). The study showed that Elon Musk utilized climax, asyndeton, polysyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora in Tesla Unveils Model 3. Rhetorical devices such as climax, asyndeton, sentential adverb, exemplum, amplification, anaphora, and hypophora are found in Tesla Semi & Roadster Unveil. However, the data regarding polysyndeton is non-existent in Tesla Semi & Roadster Unveil. Each rhetorical device employed by Elon Musk helped underscore the messages in both videos. Ultimately, rhetorical devices affect the promotional video positively as they help amplify the meaning of the speech.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"315 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122970907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Politeness Employed by Hermanto Tanoko in Hermanto Tanoko Podcast Hermanto Tanoko在Hermanto Tanoko播客中使用的礼貌
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.1-8
Jessica Goldine, Nani Indrajani Tjitrakusuma
{"title":"Politeness Employed by Hermanto Tanoko in Hermanto Tanoko Podcast","authors":"Jessica Goldine, Nani Indrajani Tjitrakusuma","doi":"10.9744/katakita.11.1.1-8","DOIUrl":"https://doi.org/10.9744/katakita.11.1.1-8","url":null,"abstract":"This research examined Hermanto Tanoko's politeness while asking questions and using address terms to Tahir and Jehian Panangian Sijabat on his podcast. The writer also compared Hermanto Tanoko's  politeness to Jehian Panangian Sijabat and Tahir to find the similarities and differences. This research cites Watts (2003) for the politeness theory. Since politeness is cultural, the writer employed notions from Javanese culture by Suseno (2001). This qualitative research analyzed utterances made by Hermanto Tanoko. Hermanto Tanoko shows hormat (respect) by utilizing personal name, family term, or a combination of family term and personal name to address older people and using personal names to address younger people. Hermanto Tanoko used rukun (harmonious) while asking questions by hedging, being indirect, displaying attention or compassion, and joking. Despite their age gap, Hermanto Tanoko is polite to both guests which might happened due to the fact that Hermanto Tanoko is raised in the Indonesian (Javanese) culture.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116188041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Selena: A Screenplay Exploring Adult Women’s Body Image Issue 赛琳娜:一个探索成年女性身体形象问题的剧本
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.32-40
Nadya Natasha, D. Setiawan
{"title":"Selena: A Screenplay Exploring Adult Women’s Body Image Issue","authors":"Nadya Natasha, D. Setiawan","doi":"10.9744/katakita.11.1.32-40","DOIUrl":"https://doi.org/10.9744/katakita.11.1.32-40","url":null,"abstract":"Body image dissatisfaction is a heavy issue that a lot of women face, yet it lacks perspectives in the eyes of the media. Instead, the issues are more focused on younger, more adolescent girls’ point of view. This lack of depth contributes to a shallower understanding of body image issues since women from many other walks of lives also experience the same thing. This mission is what the creative work strives for. Using the Self-Discrepancy theory, it explores how body image issues appear in an adult woman’s life, how it affects it, as well as how she learns to overcome the problem. The film is emotional with a dash of magic in it, so it falls under the drama and low fantasy genre.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129239679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beauty Standard Construction and its Influence on Consumerism in Indonesia’s Next Top Model 印尼超模大赛中的审美标准建构及其对消费主义的影响
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.104-113
Irene Gloria, L. S. Limanta
{"title":"Beauty Standard Construction and its Influence on Consumerism in Indonesia’s Next Top Model","authors":"Irene Gloria, L. S. Limanta","doi":"10.9744/katakita.11.1.104-113","DOIUrl":"https://doi.org/10.9744/katakita.11.1.104-113","url":null,"abstract":"Indonesia's Next Top Model (INTM) is a television program that airs under a license from America's Next Top Model. Through this event, the participants are challenged to show their abilities and talents to become the best model. This event is also part of the symbolic recognition of who is the best and prettiest model. When the contestants' abilities are recognized, they will receive the title of Indonesia's Next Top Model. This thesis aims to analyze the beauty standards determined by the judges in the talent show, Indonesia's Next Top Model, as well as their influence on consumerism.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123338372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kratos’ Fathering in God of War (2018) 《战神》中奎托斯的父亲(2018)
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.139-147
J. Jordan
{"title":"Kratos’ Fathering in God of War (2018)","authors":"J. Jordan","doi":"10.9744/katakita.11.1.139-147","DOIUrl":"https://doi.org/10.9744/katakita.11.1.139-147","url":null,"abstract":"God of War (2018) tells the story of Kratos’ struggle to raise his son, Atreus, by himself because of his wife's passing. Using the Good Fathering theory by Morman & Floyd, Kratos fathering will be compared to the theory to determine whether he is a bad father or a good father. The top four characteristics to determine his fathering are love, role model, availability, and involvement. The study was done using a descriptive qualitative approach. The data analysis revealed that Kratos was a bad father in the early part of the game, but later he shows changes in four characteristics of good fathering through his actions in the middle of the story.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124844538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Men and Woman as Victims of Patriarchy in Ika Natassa’s Books: Critical Eleven & Divortiare Trilogy 作为父权制受害者的男人和女人在Ika Natassa的书中:批判十一和离婚三部曲
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.162-170
Yogie Rukwanda
{"title":"Men and Woman as Victims of Patriarchy in Ika Natassa’s Books: Critical Eleven & Divortiare Trilogy","authors":"Yogie Rukwanda","doi":"10.9744/katakita.11.1.162-170","DOIUrl":"https://doi.org/10.9744/katakita.11.1.162-170","url":null,"abstract":"In this paper we intend to analyze the victimization of patriarchy toward two genders at the same time, male and female, that previously was only considered as a system that oppresses women due to its characteristics that put men in a more superior position. We analyze the behavior of the main characters from two Ika Natassa’s books Critical Eleven and Divortiare Trilogy that allegedly embody the patriarchal values in their behaviors on a daily basis that later could victimize them in its practice. In analyzing the books, we use the traditional Javanese patriarchy values such as 3M, kanca wingking, and benggol & bonggol. We divide the analysis  into two parts. In the first part, we analyze how patriarchal ideology affects the lives of the two main female characters, Alex and Anya, where they had to keep up with the expectations of becoming the ideal traditional wife and how it put them in hard times. In the next part, we analyze how the patriarchal ideology surprisingly also affects the husbands of the main female characters. The finding shows that patriarchal ideologies surprisingly oppresses not only the wives but the husbands as well.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124489621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impoliteness Strategies Used by the Employees of Karen’s Diner in Serving Their Customers 凯伦餐厅员工服务顾客的不礼貌策略
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.124-131
Cindy Cornelia, Liliek Soelistyo
{"title":"Impoliteness Strategies Used by the Employees of Karen’s Diner in Serving Their Customers","authors":"Cindy Cornelia, Liliek Soelistyo","doi":"10.9744/katakita.11.1.124-131","DOIUrl":"https://doi.org/10.9744/katakita.11.1.124-131","url":null,"abstract":"This research paper focuses on the impoliteness strategies employed by the employees of Karen's Diner in serving their customers. Through this research, I would like to know how Karen's Diner’s employees apply impoliteness as a strategy in communicating with their customers and why they use the impoliteness strategies. To support this research, I use the theory of impoliteness by Jonathan Culpeper (1996, 2005, 2011). In this study, I discovered that Karen's Diner employees apply impoliteness as several strategies, including by rejecting customers, by ordering customers, by warning customers, and by insulting customers. In addition, I also discovered that the employees of Karen's diner use the four impoliteness strategies to entertain their customers that can be seen from the positive reactions given by customers to the impoliteness treatments from the employees such as saying that they enjoy being at Karen's Diner, they recommend other people to visit Karen's Diner, and they will return to Karen's DIner.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133803457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Narrative Rhetoric of Young People’s Voices to be Heard in Najwa Shihab’s Talk Show Najwa Shihab脱口秀中年轻人声音的叙事修辞
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.154-161
Helen Hodiono, Samuel Gunawan
{"title":"Narrative Rhetoric of Young People’s Voices to be Heard in Najwa Shihab’s Talk Show","authors":"Helen Hodiono, Samuel Gunawan","doi":"10.9744/katakita.11.1.154-161","DOIUrl":"https://doi.org/10.9744/katakita.11.1.154-161","url":null,"abstract":"The Mata Najwa (English: Najwa’s Eyes) program on October 27, 2021, entitled “Muda Bersuara” was a special episode to commemorate the Youth Pledge which fell the following day. Inviting notable guest stars from various societies, politicians, and artists, Najwa explored unsettling issues among our youths and highlighted whether or not their voices are still heard. This study was conducted because there is a widespread use of narratives on various social media platforms among youngsters but the level of literacy among them is still low. This study aimed to analyze the underlying structure of the narratives and to examine their functions. This study was done using a descriptive qualitative approach. The data analysis revealed that narratives found had a regular format in which each of them consisted of at least one structure. Every narrative was also unique and served a variety of functions with making present as its center.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131570904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Bringing Happiness into Family Circles in McDonald’s Advertisements 麦当劳广告为家庭带来幸福
K@ta Kita Pub Date : 2023-03-09 DOI: 10.9744/katakita.11.1.98-103
Stella Angela, Samuel Gunawan
{"title":"Bringing Happiness into Family Circles in McDonald’s Advertisements","authors":"Stella Angela, Samuel Gunawan","doi":"10.9744/katakita.11.1.98-103","DOIUrl":"https://doi.org/10.9744/katakita.11.1.98-103","url":null,"abstract":"This study was conducted to analyze verbal and visual expressions used in McDonald’s video advertisements. In the video advertisement, the writer focuses on how family circles create the idea of happiness through verbal and visual expressions. The writer observed using the multimodality theory by Paltridge (2012) and Gee (2004). The writer used the qualitative content approach in this study. The finding of this study shows that “Togetherness” is the main key to creating the idea of happiness in family circles from  McDonald’s advertisements. More studies involving other themes and semiotic elements are recommended for further study. The result of this study will show how verbal expressions will reveal the idea of happines by stating all the keywords. At the same time, visual expressions will reveal how the idea of happiness can be seen with the help of some elements like colour scheme, clothes, place, expressions, and gestures.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123185133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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