L. Camanzi, Cristina Grazia, É. Giraud-Héraud, G. Malorgio
{"title":"Quality differentiation in the Italian wine industry: terroir-based vs. brand-based strategies","authors":"L. Camanzi, Cristina Grazia, É. Giraud-Héraud, G. Malorgio","doi":"10.1504/IJGSB.2017.10009835","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009835","url":null,"abstract":"This study assesses the reasons that induce wine firms to choose their differentiation strategy, namely a terroir-based or a brand-based approach, considering both endogenous factors (e.g., firm size, nature of upstream-downstream relations) and exogenous conditions (market size/opportunities, collective brand reputation). First, we provide an empirical characterisation of the Italian denomination of origin wine processing and bottling industry as well as of firms' quality differentiation strategies, by means of a cluster analysis (CLA). Based on these results, we developed an industrial organisation model explaining the incentives for firms to adopt each strategy in a competitive context, focusing on the trade-off between terroir-based strategies and brand-based strategies. We conclude that brand-based strategies are motivated mostly by scale economies, short-run market opportunities and synergies between brand and designations of origin, while the main reasons prompting firms to choose terroir-based strategies relate to supply chain control, low demand uncertainty and competition intensity.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mabel Manrique Ramos, F. Chamorro, Laura Estefania Rodriguez Bejarano, Karen Alexandra Acevedo Calderón, L. Gómez
{"title":"Transformation of Colombian small coffee growers and new scenarios for their competitiveness","authors":"Mabel Manrique Ramos, F. Chamorro, Laura Estefania Rodriguez Bejarano, Karen Alexandra Acevedo Calderón, L. Gómez","doi":"10.1504/IJGSB.2017.10009853","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009853","url":null,"abstract":"Coffee has historically contributed to the economic and social development of Colombia; However, in the last decades, this agricultural subsector has faced several challenges, both from the international market, which includes the decline in price levels due to the expansion of supply and internal factors, as the revaluation of the peso, phytosanitary risks, and the reduction of available labour, among others. In this sense, this paper aims to identify the transformations of small Colombian coffee growers and some of the new strategies that can generate greater competitiveness. An inquiry is made about the changes that have occurred in the coffee industry in the last two decades, addressing factors such as technology, government policies, production and digital marketing strategies, to identify the key points in which to work to advance towards their development and well-being. In this regard, it is proposed how fair trade favours the commercial processes of small producers.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Alfeo, A. Todaro, A. Asciuto, V. Borsellino, E. Schimmenti
{"title":"New development opportunities for the craft brewing segment: the case study of a micro-malthouse","authors":"V. Alfeo, A. Todaro, A. Asciuto, V. Borsellino, E. Schimmenti","doi":"10.1504/IJGSB.2017.10009848","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009848","url":null,"abstract":"In Italy in the past few years, the number of small breweries penetrating the craft beer sector has grown exponentially. Craft producers intend to give a strong added value and a local character to their production in different ways. One of these is the use of malt derived from small batches of local cereals and pseudo cereals. The aim of this study is the assessment of investment profitability, through a cost-benefit analysis (CBA), for a compact and a modular micro-malting plant in Sicily (Southern Italy). The CBA for a micro-malthouse was carried out considering both installation and operating costs. Net present value (NPV), discounted benefit-cost ratio (DBCR) and internal rate of return (IRR) highlight the feasibility of an investment in a compact 2-tonnes micro-malthouse. Sensitivity analysis shows positive results of the above financial indices up to a 15% increase in the raw material costs, while with a 10% reduction of malt selling price, the same indices start being negative.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How the social responsibility creates value: models of innovation in Italian pasta industry","authors":"G. Marotta, Concetta Nazzaro, M. Stanco","doi":"10.1504/IJGSB.2017.10009851","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009851","url":null,"abstract":"The socio-economic changes of the last decades, in a context of markets globalisation and renewed environmental and food safety problems, have produced new sensitivities of the aware and responsible citizen consumers. In this constantly evolving scenario, agribusiness enterprises, in order to maintain competitiveness in the world market, have fielded efforts to introduce new strategies and paradigms into their corporate approaches. They were inspired more and more to the sustainability and to the social responsibility for pursuing the value creation and for meeting the citizens consumers' needs. The aim of the paper is to contribute to the theoretical debate on corporate social responsibility (CSR) in agri-food and through the analysis of a case study in Italian pasta industry to evaluate the performance of social responsibility in order to value creation. The results are very interesting and confirm the positive relationship, repeatedly stressed in the literature, between orientation to social responsibility and the firm's economic and financial performances.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Fiore, G. Pellegrini, P. L. Sala, A. Conte, Bin Liu
{"title":"Attitude toward food waste reduction: the case of Italian consumers","authors":"M. Fiore, G. Pellegrini, P. L. Sala, A. Conte, Bin Liu","doi":"10.1504/IJGSB.2017.10009849","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009849","url":null,"abstract":"This study aimed to investigate the dynamics of household food waste by analysing Italian consumer behaviour. Specifically, the study tried to find the determining factors of household food waste and the main consumer motivations that may lead to reduction of food waste. In order to reach this goal, an online survey was carried out through a web-based questionnaire. Data analysis were conducted in the following steps: (1) a descriptive statistical analysis for illustrating the sample; (2) a correlation analysis followed by principal component analysis (PCA). Results show that consumers are aware of the environmental and economic impacts of food waste, although waste continues to occur at household level. The authors suggest that interventions should be taken to influence consumers' choices related to purchasing and consuming food, such as changing their planning and shopping routines. For policy makers and social marketers, the results implicate the crucial importance of avoiding food-related habits in consumers' lives.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social responsibility in the food sector: consumer approach","authors":"L. Šimanskienė, E. Župerkienė, Aurimas Župerka","doi":"10.1504/IJGSB.2017.10009850","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10009850","url":null,"abstract":"Evidently, in view of high competition in the today's world, each organisation strives both to increase its sales and to listen to consumer needs. However, this task is becoming increasingly difficult to achieve; therefore, the striving to become a socially responsible organisation can be seen as one of the measures towards this goal. It is extremely important in the food industry what product is offered to consumers, as it also involves the issue of public health. A conducted consumer survey identified consumer expectations, i.e., what they expect from socially responsible food industry companies and to what extent they are willing to support the performance of companies that meet their expectations. The research findings suggest that socially responsible behaviour of food companies has become an element of quality expected by customers, but they are not necessarily willing to pay more for that.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Galati, Salvatore Tinervia, M. Crescimanno, F. Spezia
{"title":"Changes in the international wine market competitiveness","authors":"A. Galati, Salvatore Tinervia, M. Crescimanno, F. Spezia","doi":"10.1504/IJGSB.2017.10011023","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.10011023","url":null,"abstract":"This study offers a contribution to understanding the complexity of the international wine trade analysing the specialisation patterns of 14 among the most important wine world actors in the period 2007&2016, in order to verify if the patterns of comparative advantages for the trade of this countries have experienced significant changes. Using the Lafay index, as a comparative advantage measure, our results reveal deep changes in the global wine market exchange. Our result constitutes a base element for the future development of the competitive scenario and provides some both theoretical and practical implications. In the baseline projection, the maintenance of the competitive position is closely linked to the needs to know the specificities, the differences, the sizes and the economic opportunities for each of the countries target, in order to undertake targeted actions and effective strategies.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring social customer relationship management in Australian small and medium enterprises","authors":"K. Yawised, N. Torugsa, W. O'Donoghue","doi":"10.1504/IJGSB.2017.089899","DOIUrl":"https://doi.org/10.1504/IJGSB.2017.089899","url":null,"abstract":"Social customer relationship management (SCRM) is a new business concept and strategy that utilises and integrates social networking with ‘traditional’ CRM processes and strategies in order to bring about superior engagement with customers. There is a paucity of scholarly empirical research into SCRM in small and medium enterprises (SMEs). This paper describes the first large-scale survey-based study in Australia that explores the role and nature of SCRM in SMEs. Using a sample of 967 Australian SMEs (comprising 540 SCRM adopters and 427 SCRM non-adopters) and employing both descriptive and simple inferential statistics, we investigate the current level of SCRM adoption, types of social networking sites used with SCRM, business objectives for SCRM engagement, methods of sourcing or implementing a SCRM system, SCRM implementation-related activities, as well as the benefits and barriers related to SCRM implementation. The study results reveal that SCRM adoption by Australian SMEs has been relatively ad hoc, superficial (even primitive) and usually not supported by a formal integrated strategy and policy framework. Although SMEs that have adopted SCRM did so with the expectation of benefits, particularly in terms of building brand and establishing customer loyalty/intention, the study shows that SCRM benefits are often not immediately apparent in the short term; the results also indicate that lack of time and knowledge of how to implement SCRM effectively are critical barriers to successful SCRM adoption by SMEs. Our findings suggest further research is needed in this area.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJGSB.2017.089899","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Festa, M. T. Cuomo, D. Tortora, Gerardino Metallo
{"title":"Public-private partnerships from a business management perspective - risks and opportunities for SMEs in Europe","authors":"G. Festa, M. T. Cuomo, D. Tortora, Gerardino Metallo","doi":"10.1504/IJGSB.2016.080377","DOIUrl":"https://doi.org/10.1504/IJGSB.2016.080377","url":null,"abstract":"This paper concerns project financing initiatives from a general perspective with a particular focus on small and medium enterprises, emphasising the importance of operational management for special purpose vehicles. In fact, this study, mainly from a theoretical point of view, focuses on business management as a strategic and operative flywheel for the successful functioning of project financing initiatives. In this way, small and medium enterprises can play an important role, even in public-private partnerships; although small and medium enterprises are usually not involved in public-private partnerships, they can be competitive in a different sense with respect to large enterprises simply by having more intense involvement in the management of special purpose vehicles. A focus on the role of small and medium enterprises in public-private partnerships in Europe, which are analysed through content analysis, shows evidence of significant opportunities, not only as subcontractors but also as attractors of innovative financing solutions.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJGSB.2016.080377","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of global networks and the foreign migrant workforce on Thai SMEs' satisfaction with their export performance: the mediating role of international knowledge","authors":"Nareeporn Tanchaitranon, Peerayuth Charoensukmongkol","doi":"10.1504/IJGSB.2016.080378","DOIUrl":"https://doi.org/10.1504/IJGSB.2016.080378","url":null,"abstract":"This research investigates the interconnections of global networks, the sharing of the foreign migrant workforce and the international knowledge of the entrepreneurs' satisfaction with the export performance of small and medium enterprises (SMEs). The results of our partial least squares analysis using a sample of 170 Thai entrepreneurial SMEs provide significant evidence that the degree of international knowledge is significantly higher in those SMEs that strongly emphasised establishing and maintaining networks with people in foreign markets, as well as in those SMEs that employed a higher share of the foreign migrant workforce. The entrepreneurial SMEs that possessed a higher degree of international knowledge and employed a higher share of the foreign migrant workforce tended to exhibit a greater satisfaction about their export performance.","PeriodicalId":35412,"journal":{"name":"International Journal of Globalisation and Small Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJGSB.2016.080378","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66886251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}