Transformation of Colombian small coffee growers and new scenarios for their competitiveness

Q3 Business, Management and Accounting

International Journal of Globalisation and Small Business Pub Date : 2017-01-01 DOI:10.1504/IJGSB.2017.10009853

Mabel Manrique Ramos, F. Chamorro, Laura Estefania Rodriguez Bejarano, Karen Alexandra Acevedo Calderón, L. Gómez

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引用次数: 1

Abstract

Coffee has historically contributed to the economic and social development of Colombia; However, in the last decades, this agricultural subsector has faced several challenges, both from the international market, which includes the decline in price levels due to the expansion of supply and internal factors, as the revaluation of the peso, phytosanitary risks, and the reduction of available labour, among others. In this sense, this paper aims to identify the transformations of small Colombian coffee growers and some of the new strategies that can generate greater competitiveness. An inquiry is made about the changes that have occurred in the coffee industry in the last two decades, addressing factors such as technology, government policies, production and digital marketing strategies, to identify the key points in which to work to advance towards their development and well-being. In this regard, it is proposed how fair trade favours the commercial processes of small producers.

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哥伦比亚小型咖啡种植者的转型及其竞争力的新方案

咖啡在历史上为哥伦比亚的经济和社会发展做出了贡献;然而，在过去几十年中，这一农业分部门面临着来自国际市场的若干挑战，其中包括由于供应扩大而导致的价格水平下降，以及内部因素，如比索的重估、植物检疫风险和可用劳动力的减少等。从这个意义上说，本文旨在确定哥伦比亚小型咖啡种植者的转型和一些可以产生更大竞争力的新战略。对咖啡行业在过去二十年中发生的变化进行了调查，解决了诸如技术，政府政策，生产和数字营销策略等因素，以确定努力推进其发展和福祉的关键点。在这方面，有人提出公平贸易如何有利于小生产者的商业过程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Globalisation and Small Business Decision Sciences-Information Systems and Management

CiteScore

1.90

自引率

0.00%

发文量

期刊介绍： The goal of the IJGSB is to explore the opportunities and threats of globalisation for small businesses as well as small businesses" strategic options in an increasingly global world. Dramatic changes in contemporary society and the economy have impacts on small businesses. The changing environment negatively influences the development and survival of smaller organisations in some areas and creates new opportunities for small businesses in others. Small firms" managers increasingly have to cope with global as well as local competitive dimensions. Research in this broad field thus is highly relevant.