Journal of Relationship Marketing最新文献_第4页

Investigating Commitment as a Unidimensional or a Multidimensional Construct in a Retail Banking Setting 调查承诺在零售银行环境中的单维或多维结构

Journal of Relationship Marketing Pub Date : 2022-06-01 DOI: 10.1080/15332667.2022.2079340

D. Petzer, M. Roberts-Lombard

引用次数: 0

Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators 产业关系模型中忠诚的前因式评估:对基本模型成分和调节因子的检验

Journal of Relationship Marketing Pub Date : 2022-04-23 DOI: 10.1080/15332667.2022.2061835

Andreas Samudro, Vonny Susanti

{"title":"Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators","authors":"Andreas Samudro, Vonny Susanti","doi":"10.1080/15332667.2022.2061835","DOIUrl":"https://doi.org/10.1080/15332667.2022.2061835","url":null,"abstract":"Abstract This paper aims to develop the loyalty model with rational constructs as antecedents and investigate the relevant moderating variables. It is to ensure the authenticity of satisfaction and loyalty in the industrial context by exercising switching costs; moreover, exercising relevant moderators on the model. Partial least squares structural equation modeling (PLS-SEM) is employed to analyze 259 responses in Indonesia's chemical resin markets. The empirical study demonstrates five findings, with the central finding being the authenticity of quality and value as the root of loyalty, not switching costs. Moreover, company reputation, safety, and environmental concerns have the potency to strengthen the link of quality–value; meanwhile, the personal relationship tends to be a predictor of satisfaction and loyalty. The research has a limitation where it is conducted in a developing country; a country such as Indonesia faces a tough challenge to ensure the implementation of safety and environmental regulations. Therefore, the role of safety and environmental concerns might be different in other countries whose stronger law enforcement. The role of personal relationships could also be different in other countries with different cultural backgrounds. The finding implies that chemical firms must keep improving quality aspects and services.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44814139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Influence of Digital Influencer, e-WOM and Information Quality on Customer Repurchase Intention toward Online Shop in e-Marketplace during Pandemic COVID-19: The Mediation Effect of Customer Trust COVID-19大流行期间数字网红、网络口碑和信息质量对网上商城顾客再购买意愿的影响:顾客信任的中介作用

Journal of Relationship Marketing Pub Date : 2022-02-11 DOI: 10.1080/15332667.2022.2035198

Wanda Wandoko, Ignatius Enda Panggati

{"title":"The Influence of Digital Influencer, e-WOM and Information Quality on Customer Repurchase Intention toward Online Shop in e-Marketplace during Pandemic COVID-19: The Mediation Effect of Customer Trust","authors":"Wanda Wandoko, Ignatius Enda Panggati","doi":"10.1080/15332667.2022.2035198","DOIUrl":"https://doi.org/10.1080/15332667.2022.2035198","url":null,"abstract":"Abstract Pandemic COVID-19 brought an impact on the decline of the economy in Indonesia. However, in the pandemic COVID-19, a lot of retailers switch their business to online shops that use e-marketplace. The study aims to empirically investigate factors that build customer repurchase intention toward Indonesia's online shop in the e-marketplace and explore the mediating impact of trust on repurchase intention. This study employs quantitative analyses. The respondent from this study is customers of online shop that use e-marketplaces in Indonesia. This study used SEM-PLS to analyze the research model and data. The model was empirically tested using 407 respondents’ data. The result showed that customer trust, digital influencer influence, social e-WOM, information quality positively impacted customer repurchase intention. The result also showed that customer trust mediates the relationship between variable digital influencer influence, information quality, and social e-WOM with customer repurchase intention. Moreover, social e-WOM and information quality are essential predictors in building customer repurchase intention. This study tries to reduce the gap in the marketing literature by providing empirical evidence about the influence of digital influencers on customer decision-making.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42120528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives B2B关系中合作的行动和社会协调因素：买方和卖方视角

Journal of Relationship Marketing Pub Date : 2021-11-13 DOI: 10.1080/15332667.2021.1933876

Jyh-Liang Guan, T. Lee, Carmen Otero-Neira, G. Svensson, Nils M. Høgevold

{"title":"Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives","authors":"Jyh-Liang Guan, T. Lee, Carmen Otero-Neira, G. Svensson, Nils M. Høgevold","doi":"10.1080/15332667.2021.1933876","DOIUrl":"https://doi.org/10.1080/15332667.2021.1933876","url":null,"abstract":"Abstract Purpose To test a research model consisting of hypothesized relationships within and between the domains of action and social alignment based on buyer and seller perspectives in B2B relationships. Design/Methodology/Approach Based on two cross-industrial samples of 218 buyer B2B relationships and 208 seller B2B relationships in Taiwan. Findings Findings relate to the dual facets of the domain of membership theory. Cooperation represents more likely intangible and subjective interests of alignment, and coordination represents more likely tangible and objective actions of alignment, in buyer and seller B2B relationships. Research limitations/Implications Validates a research model of action and social alignment in the context of buyer and seller B2B relationships. Contributes to comparing buyer and seller perspectives in relation to existing theory and previous studies on quality constructs in B2B relationships. Offers suggestions for further research. Managerial Implications Practitioners in B2B settings need to focus on joint actions as well as joint interests, and vice versa, as the economic and non-economic satisfaction of a business relationship complement each other. Originality/Value Validates the research model of action and social alignment in the context of buyer and seller B2B relationships. Provides multiple contributions to existing theory and previous studies of relationship quality based on buyer and seller perspectives in B2B settings.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46963211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

A Stacking-Based Data Mining Solution to Customer Churn Prediction 基于堆栈的客户流失预测数据挖掘解决方案

Journal of Relationship Marketing Pub Date : 2021-07-29 DOI: 10.1080/15332667.2021.1889743

M. Shabankareh, Mohammad Ali Shabankareh, A. Nazarian, Alireza Ranjbaran, Nader Seyyedamiri

{"title":"A Stacking-Based Data Mining Solution to Customer Churn Prediction","authors":"M. Shabankareh, Mohammad Ali Shabankareh, A. Nazarian, Alireza Ranjbaran, Nader Seyyedamiri","doi":"10.1080/15332667.2021.1889743","DOIUrl":"https://doi.org/10.1080/15332667.2021.1889743","url":null,"abstract":"Abstract In today’s competitive world, organizations are in a constant struggle to retain their current customers while attracting new customers through various methods. Customer churn is a major challenge in different industries and companies. Despite their initial successful attempts at attracting customers, organizations soon face the fact that their current customers may turn away toward their rivals. By identifying churn candidates, organizations will be able to guarantee their future success by revising their customer relationship management policy. Analyzing the data of the telecommunications industries, this study provided an effective early-churn-detection solution using modern techniques by stacking data mining algorithms. Research findings indicate that integrating support vector machines (SVMs) with the chi-square automatic interaction detection (CHAID) decision tree can yield the best outcome. The results show the proper accuracy of the proposed churn prediction solution. In addition, stacking contributed to improved customer churn detection results.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2021.1889743","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42473796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Relationships Between Virtual Reality Experiences, Experiential Relationship Quality and Experiential Advocacy: The Case of Virtual Reality Park 虚拟现实体验、体验关系质量与体验倡导的关系——以虚拟现实公园为例

Journal of Relationship Marketing Pub Date : 2021-07-28 DOI: 10.1080/15332667.2021.1889744

Davood Ghorbanzadeh

{"title":"Relationships Between Virtual Reality Experiences, Experiential Relationship Quality and Experiential Advocacy: The Case of Virtual Reality Park","authors":"Davood Ghorbanzadeh","doi":"10.1080/15332667.2021.1889744","DOIUrl":"https://doi.org/10.1080/15332667.2021.1889744","url":null,"abstract":"Abstract Advances in virtual reality technology have had an increasing impact on tourism, changing the way tourists experience a destination or attraction, allowing them to have a more interactive and diverse experience. This study aims to examine the relationships between the virtual reality experiences dimensions, the experiential relationship quality dimensions and experiential advocacy. A convenience sample of 344 tourists who visited at one virtual reality park in Mashhad City of Iran was surveyed. The results indicate that among virtual reality experiences of immersion, interaction and illusion have a positive effect on experiential satisfaction and experiential satisfaction has a direct and indirect effect on experiential advocacy through experiential loyalty. Ultimately, experiential trust does not directly, but through experiential loyalty, lead to the formation of experiential advocacy. The results will assist virtual reality park management in developing and implementing market-orientated service strategies to increase perceptions of the dimensions of virtual reality experiences, the experiential relationship quality dimensions and create experiential advocacy.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2021.1889744","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43159918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction 社交媒体品牌爱的整合模型:品牌态度与消费者满意度的中介

Journal of Relationship Marketing Pub Date : 2021-06-04 DOI: 10.1080/15332667.2021.1933870

Vahideh Arghashi, Zehra Bozbay, A. Karami

引用次数: 20

Delight and Commitment—Revisiting the Satisfaction-Loyalty Link 快乐和承诺——重新审视满意度和忠诚度的关系

Journal of Relationship Marketing Pub Date : 2021-02-08 DOI: 10.1080/15332667.2020.1855068

D. Petzer, M. Roberts-Lombard

引用次数: 11

Measuring Customer Lifetime Value in a Semi-Contractual Transaction Setting with Artificially Truncated Duration 在人为截断持续时间的半契约交易设置中测量客户生命周期价值

Journal of Relationship Marketing Pub Date : 2021-01-16 DOI: 10.1080/15332667.2020.1865124

J. Qi, Yong-Pin Zhou, Jia Li

{"title":"Measuring Customer Lifetime Value in a Semi-Contractual Transaction Setting with Artificially Truncated Duration","authors":"J. Qi, Yong-Pin Zhou, Jia Li","doi":"10.1080/15332667.2020.1865124","DOIUrl":"https://doi.org/10.1080/15332667.2020.1865124","url":null,"abstract":"Abstract The measurement of customer lifetime value (CLV) has long been of primary interest to marketing research. To date, almost all CLV modeling studies have been conducted in either the contractual or the non-contractual transaction setting. The semi-contractual transaction setting, however, has been increasingly observed lately but rarely studied. In this article, we deal with the CLV measurement in one type of semi-contractual transaction setting, in which firms can unilaterally terminate their transaction relationship with customers under certain conditions, resulting customers’ survival duration being artificially truncated. We propose an innovative model to capture CLV in the setting, which consists of two sub-models. The first sub-model is a novel customer base analysis (CBA) model, BG-t/BB. It adds an “artificially truncated” feature to the classic BG/BB model. This BG-t/BB model is then augmented by a monetary value (MV) sub-model, Gamma-Gamma, so that we can capture each customer’s overall monetary value. We also develop and report a systematic plan for data collection and model testing, and then discuss how our model can be used to support managers to determine the optimal customer termination timing.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2020.1865124","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47660409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Selection of Agricultural Contract Sales Models to Wholesalers to Maximize Supply Chain Profit (an Experimental Study) 面向批发商的农业合同销售模式选择以实现供应链利润最大化（实验研究）

Journal of Relationship Marketing Pub Date : 2020-12-17 DOI: 10.1080/15332667.2020.1858738

Nasser Motahari Farimani, Javad Bagherzadeh, Shiva Mohammadi

引用次数: 2