Journal of Relationship Marketing

Journal of Relationship Marketing
ISSN:
print: 1533-2667
on-line: 1533-2675
研究领域:
Business, Management and Accounting-Marketing
Gold OA文章占比:
0.00%
原创研究文献占比:
0.00%
SCI收录类型:
Scopus (CiteScore)
期刊介绍英文:
The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.
CiteScore:
CiteScoreSJRSNIPCiteScore排名
10.20.9271.719
学科
排名
百分位
大类:Business, Management and Accounting
小类:Marketing
36 / 210
83%
发文信息
历年影响因子
历年发表
2012年18
2013年17
2014年15
2015年16
2016年18
2017年16
2018年19
2019年27
2020年15
2021年7
2022年7
投稿信息
出版国家(地区):
United States
出版商:
Taylor & Francis

Journal of Relationship Marketing - 最新文献

Investigating the Effect of Institution Reputation on Student Loyalty’s Dimensions in the Framework of Relationship Marketing in Higher Education

Pub Date : 2024-06-04 DOI: 10.1080/15332667.2024.2348206 Ali Shams, Faraz Sadeghvaziri, Hossein Norouzi, Farshid Falatoon Nejhad

A Bibliographic Review to Identify Trend Topics and Sustainability of Customer Relationship Management Strategies

Pub Date : 2024-02-22 DOI: 10.1080/15332667.2024.2307107 Tanuja Garg, Rupali Madan
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