面向批发商的农业合同销售模式选择以实现供应链利润最大化（实验研究）

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2020-12-17 DOI:10.1080/15332667.2020.1858738

Nasser Motahari Farimani, Javad Bagherzadeh, Shiva Mohammadi

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引用次数: 2

摘要

摘要在供应链的新方法中，重点是确保供应链中所有类别的利益，并提供提高供应链性能的方法，以实现预期目标。由于人们日常商品的生产和一些产品的耐用性低，供应很重要，因为供应和需求必须是相称的。本文以番茄作物为研究对象，选择农产品批发销售合同模式，实现整个供应链利润的最大化。通过对供应链合同文献的回顾，确定了5个协调合同模型，并通过供应链批发商的实证实验对其进行了检验。实验结果与由报贩模型确定的最优值相比较表明，在每个合同中接收的订单值没有达到最优值（280）。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Selection of Agricultural Contract Sales Models to Wholesalers to Maximize Supply Chain Profit (an Experimental Study)

Abstract In the new approach to the supply chain, the emphasis is on securing the benefits of all the categories in the chain and providing ways to improve the performance of the chain in order to achieve the desired goal. Due to the production of people's daily commodities and the low durability of some products, supply is important because supply and demand must be proportionate. This case study was conducted on tomato crop and selecting the model of contract of sale of agricultural products to wholesalers in order to maximize the whole supply chain profit. By reviewing the literature on supply chain contracts, 5 coordinated contract models were identified and tested through an empirical experiment on the supply chain wholesalers. The results of the experiment compared to the optimum value determined by the newsvendor model show that the order value received in each of the contracts did not reach the optimum value (280).

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来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.