Investigating Commitment as a Unidimensional or a Multidimensional Construct in a Retail Banking Setting

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2022-06-01 DOI:10.1080/15332667.2022.2079340

D. Petzer, M. Roberts-Lombard

引用次数: 0

Abstract

Abstract The paper investigates the dimensional nature of commitment (affective and calculative) within a retail banking setting. The study tests two models that include antecedents and an outcome of commitment as a unidimensional and a multidimensional construct. The target population for the study included adult customers of retail banks residing in an emerging market. To collect data, self-administered questionnaires were fielded purposively among respondents, with 599 usable responses being collected for analysis. The study highlights the irrelevance of the dimensional nature of commitment (unidimensional or multidimensional) on future behavioral intention within a retail banking setting and established the significance of perceived value, customer orientation, and information sharing on commitment.

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调查承诺在零售银行环境中的单维或多维结构

摘要本文研究了零售银行环境中承诺的维度性质（情感和计算）。该研究测试了两个模型，其中包括承诺的前因和结果，作为一个一维和多维结构。该研究的目标人群包括居住在新兴市场的零售银行的成年客户。为了收集数据，有目的地在受访者中进行了自我管理问卷调查，共收集了599份可用的回复进行分析。该研究强调了承诺的维度性质（一维或多维）与零售银行环境中未来行为意图的相关性，并确定了感知价值、客户导向和信息共享对承诺的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.