Ekonika : Jurnal Ekonomi Universitas Kadiri最新文献

{"title":"Analisis Sistem Pengendalian Kredit Yang Efektif Guna Meningkatkan Profitabilitas (Studi Pada Pt. Bpr. Bina Nusa Cabang Gresik)","authors":"Ana Fitriyatul Bilgies","doi":"10.30737/ekonika.v4i2.437","DOIUrl":"https://doi.org/10.30737/ekonika.v4i2.437","url":null,"abstract":"This study aims to determine the effectiveness of credit control to increase profitability at PT. BPR. Bina Nusa, Gresik Branch. The research method uses descriptive methods with a quantitative approach. The results showed that the credit policy adopted by PT. BPR. Bina Nusa Gresik Branch is said to be effective even though credit control is less than optimal because there is an increase in bad loans, but it does not affect the results of the calculation of profitability ratios namely Gross profit margin in 2015 amounted to 20.93%, in 2016 amounted to 21.33%, in 2017 amounted to 22.28 %, and 2018 amounted to 25.90%. Net profit margin in 2015 was 15.70%, in 2016 it was 17.73%, in 2017 it was 20.07% and in 2018 it was 21.84%. Return on assets in 2015 amounted to 5.41% in 2016 amounted to 6.33%, in 2017 amounted to 6.85%, in 2018 amounted to 6.67%. The rate of return on loans in 2015 was 57.16%, in 2016 it was 56.82%, in 2017 it was 52.57%, in 2018 it was 53.85%. Return on equity in 2015 was 23.72%. In 2016 it was 26.92%. In 2017 it was 29.31% and in 2018 it was 30.73%. as a whole can be said to be good because of the achievement of the profitability ratio percentage of PT. BPR. Bina Nusa Gresik Branch is within the limits of Bank Indonesia regulations.        Penelitian ini bertujuan untuk mengetahui keefektifitasan dalam pengendalian kredit untuk meningkatkan profitabilitas pada PT. BPR. Bina Nusa Cabang Gresik. Metode penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa kebijakan kredit yang diterapkan oleh PT. BPR. Bina Nusa Cabang Gresik dikatakan efektif meskipun pada pengendalian kredit kurang optimal karena terdapat peningkatan kredit macet, namun hal itu tidak mempengaruhi hasil perhitungan rasio profitabilitas yaitu Gross profit margin pada tahun 2015 sebesar 20,93%, tahun 2016 sebesar 21.33%, tahun 2017 sebesar 22.28%, dan tahun 2018 sebesar 25.90%. Net profit margin pada tahun 2015 sebesar 15.70%, tahun 2016 sebesar 17.73%, tahun 2017 sebesar 20.07% dan pada tahun 2018 sebesar 21.84%. Return on assets pada tahun 2015 sebesar 5.41% tahun 2016 sebesar 6.33%, tahun 2017 sebesar 6.85%, tahun 2018 sebesar 6.67%. Rate return on loans pada tahun 2015 sebesar 57.16%, tahun 2016 sebesar 56.82%, tahun 2017 sebesar 52.57%, tahun 2018 sebesar 53.85%. Return on equity pada tahun 2015 sebesar 23.72%. Tahun 2016 sebesar 26.92%. Tahun 2017 sebesar 29.31% dan tahun 2018 sebesar 30.73%. secara keseluruhan dapat dikatakan baik karena pencapaian persentasi rasio profitabilitas PT. BPR. Bina Nusa Cabang Gresik berada pada batas ketentuan Bank Indonesia.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132090021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Ekspor, Pengeluaran Pemerintah, dan Angkatan Kerja yang Bekerja Terhadap Pertumbuhan Ekonomi di Kabupaten Tulungagung","authors":"Endang Triwidyati, Nining Purnamaningsih","doi":"10.30737/ekonika.v4i2.452","DOIUrl":"https://doi.org/10.30737/ekonika.v4i2.452","url":null,"abstract":"Changes in the average value of economic activity from one year to another by taking the average at the same time\" is a brief definition of economic growth. This study aims to determine the effect of exports, government spending and labor force working on economic growth in Tulungagung. The type of data used in this study is secondary data on exports, government spending and labor force working in 2008-2017 in the form of quantitative time series, with multiple linear analysis and classical assumption tests as data analysis methods. The results showed that (1) there was no significant positive effect of exports on Tulungagung's economic growth. (2) The effect of government spending on economic growth in Tulungagung is significantly positive. (3) The effect of the labor force working on economic growth from Tulungagung is positive insignificant. Perubahan nilai rata-rata dari kegiatan ekonomi dari tahun untuk satu periode ke periode yang lain dengan mengambil rata-ratanya dalam waktu yang sama” adalah definisi singkat dari pertumbuhan ekonomi. Penelitian ini bertujuan untuk mengetahui pengaruh ekspor, pengeluaran pemerintah dan angkatan kerja yang bekerja terhadap pertumbuhan ekonomi di Tulungagung. Jenis data yang digunakan dalam penelitian ini adalah data sekunder ekspor, pengeluaran pemerintah dan angkatan kerja yang bekerja pada tahun 2008-2017 dalam bentuk time series yang bersifat kuantitatif, dengan analisis linier berganda dan uji asumsi klasik sebagai metode analisis data. Hasil penelitian menunjukkan bahwa (1) tidak ada pengaruh positif yang signifikan dari ekspor terhadap pertumbuhan ekonomi Tulungagung. (2) Efek dari belanja pemerintah terhadap pertumbuhan ekonomi di Tulungagung positif signifikan. (3) Efek dari angkatan kerja yang bekerja dalam pertumbuhan ekonomi dari Tulungagung positif tidak signifikan.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"8 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128426643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Konsep Pemasaran Untuk Usaha Baru Hidroponik Titik Tanam Minimum","authors":"E. N. Hakimah","doi":"10.30737/EKONIKA.V4I1.336","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.336","url":null,"abstract":"This research activity is motivated by the lack of optimal marketing of hydroponic products produced by PKM partner, PKM Program of Kemenristek Dikti Grant 2017, Pokja 4 TPPKK and Menur Posyandu, Blabak Village, Pesantren District, Kediri City, East Java Province. The success of hydroponic cultivation has not been followed by the ability to market. The accuracy of the marketing concept is expected to be able to maximize profits, when pranoto mongso consept in the limited land, and the minimum planting point can be done by partners. Based on this background, the formulation of the problem in this study is \"What is the marketing concept that is applied to new hydroponic businesses ?, which is done by partners, namely Working Group 4 TPPKK and Menur Posyandu Blabak Village, Kediri City Islamic Boarding School District. The purpose is to find out the right and effective marketing concept for the optimal sale of hydroponic products with limited planting point conditions. Using qualitative research methods with a phenomenological approach, it is expected that direct observation and in-depth interviews with partners as informants. The selected informants have met criteria 5 R (relevance, recommendation, rapport, readiness, and reassurance). From in-depth interviews and observations, the data is validated through tests of internal validity (credibility), external validity (transferability), reliability (dependability) and triangulation techniques. The phenomenological analysis technique applied in this research is trancendental phenomenology analysis. The results of the study show that there is an application of the marketing concept, which is then referred to as the concept of social and relational marketing, which emphasizes networking, personal selling and direct selling with marketing media in the form of social media such as Facebook, Whatsapp, Instagram. Kegiatan penelitian ini dilatarbelakangi kurang optimalnya pemasaran produk hidroponik yang dihasilkan mitra program PKM Hibah Kemenristek Dikti Tahun 2017 yaitu Pokja 4 TPPKK dan Posyandu Menur Kelurahan Blabak Kecamatan Pesantren Kota Kediri Propinsi Jawa Timur. Keberhasilan budidaya tanaman hidroponik belum diikuti kemampuan memasarkan. Ketepatan konsep memasarkan diharapkan mampu memaksimalkan laba, ketika pranoto mongso pada lahan terbatas dengan titik tanam minimum dapat dilakukan oleh mitra. Berdasarkan latar belakang tersebut, maka rumusan masalah pada penelitian ini adalah “Bagaimana konsep pemasaran yang diterapkan pada usaha baru hidroponik?, yang dilakukan.oleh mitra yaitu Pokja 4 TPPKK dan Posyandu Menur Kelurahan Blabak Kecamatan Pesantren Kota Kediri.  Adapun tujuannya adalah untuk mengetahui konsep pemasaran yang tepat dan efektif untuk penjualan produk hidroponik yang optimal dengan kondisi titik tanam yang terbatas.  Menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi, diharapkan dengan pengamatan secara langsung dan wawancara mendalam kepada mitra sebagai info","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124179114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP PURCHASE INTENTION (Studi Pada Pelajar Kampung Inggris Pare-Kediri)","authors":"A. Nasir","doi":"10.30737/EKONIKA.V4I1.328","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.328","url":null,"abstract":"This study aims to find out and analyze the influence of eWOM (Electronic Word Of Mouth) Trust and Purchase Intention on Students in the English village of Pare-Kediri. The population in this study were those who took courses at the Pare-Kediri English village course institute in January-March 2019 which obtained a sample of 100 respondents with accidental sampling technique. Methods of collecting data using questionnaires, observation, interviews, and library studies. The test results partially show that there is a significant and significant effect on the trust variable on Purchase Intention as evidenced by a significant value of 0,000 which is smaller than 0.05 (0,000 <0,05). The partial test results show that there is a significant and significant effect between eWOM variables on Purchase Intention as evidenced by a significant value of 0.005 which is smaller than 0.05 (0.005 <0.05). Based on the calculation results obtained a significant value is 0,000. This shows that the significant value of the test is the trust variable F and eWOM <0.05, which means that the results of this simultaneous test are trust and eWOM has an effect on Purchase Intention. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kepercayaan Dan eWOM ( Elektronik Word Of Mouth ) teradap Purchase Intention pada Pelajar di kampung inggris Pare-Kediri. Populasi dalam penelitian ini adalah yang mengambil kursus di lembaga kursus kampung inggris Pare-Kediri pada bulan Januari-Maret 2019 yang  diperoleh sampel sebanyak 96 responden dengan teknik accidental sampling. Metode pengumpulan data menggunakan kuesioner, obsevasi, wawancara, dan Studi kepustakaan. Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel kepercayaan terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,000 dimana lebih kecil dari 0,05 (0,000 < 0,05). Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel eWOM terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,005 dimana lebih kecil dari 0,05 (0,005 < 0,05). Berdasarkan hasil perhitungan diperoleh nilai signifikan adalah 0,000. Hal ini menunjukan bahwa nilai signifikan uji F variabel kepercayaan dan eWOM <0,05 yang berarti hasil dari pengujian simultan ini adalah kepercayaan dan eWOM berpengaruh terhadap Purchase Intention.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129921322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Stock Split Terhadap Harga Saham, Abnormal Return Dan Risiko Sistematik Saham Perusahaan (Studi Pada Perusahaan Yang Terdaftar Di Bei 2016-2018)","authors":"Nindi Vaulia Puspita, Kartika Yuliari","doi":"10.30737/EKONIKA.V4I1.335","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.335","url":null,"abstract":"The purpose of this study is to analyze the effect of stock split on stock price, abnormal return and systematic risk of stock, The sample in this study as many as 82 companies  are doing stock splits in the period 2016-2018 with the requirement that no other corporate actions such as mergers and acquisitions or reverse stock splits. The result indicated there are differences in stock prices and abnormal return before and after the stock split event, and the systematic risk no difference after and before the stock split event. This condition because of the strong internal factors of the company, this is indicated by no effect of systematic risk (beta) on stocks due to unstable market because investors buy stocks in the short term so they are not affected by systematic risk. Penelitian bertujuan untuk melakukan analisis pengaruh stock split terhadap harga saham, abnormal return dan risiko sistematik saham, sampel penelitian terdiri dari  82 perusahaan yang melakukan stock split dalam rentang waktu 2016-2018 dengan persyaratan tidak ada corporate action yang lain seperti merger dan akuisisi ataupun reverse stock split. Hasil penelitian menunjukkan terdapat perbedaan harga saham sebelum dan sesudah peristiwa stock split, adanya perbedaan abnormal return sebelum dan sesudah stock split dan  yang terakhir risiko sistematik menghasilkan tidak adanya perbedaan setelah dan sebelum adanya peristiwa stock split, kondisi ini karena kuatnya factor internal perusahaan, hal ini ditunjukkan dengan tidak adanya pengaruh risiko sistematik (beta) terhadap saham yang disebabkan kondisi pasar yang tidak stabil menyebabkan investor membeli saham dengan tujuan jangka pendek sehingga tidak terpengaruh dengan risiko sistematik.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130397504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Penerapan Perspektif Balanced Scorecard Terhadap Peningkatan Kinerja UMKM","authors":"Arasy Alimudin, Achmad Zakki Falani, Sri Wiwoho Mudjanarko, A. D. Limantara","doi":"10.30737/EKONIKA.V4I1.337","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.337","url":null,"abstract":"The research conducted on UMKM commercial sector which aims to determine how much the contribution of the Balanced Scorecard (BSC) implementation by using four perspectives: financial, customer, internal business process and learning and growth. The concept Balanced Scorecard is deemed in accordance with the consideration that the concept is able to balance short-term plan with long-term plans, as well as to balance financial performance with the performance of non-financial. In addition, The benefits from this research is that companies have an appropriate business strategy and work program that can face of such change, enabling it to maintain and expand its business in the future in accordance with the vision and mission.By using these research techniques, application of the BSC through four perspectives can contribute significantly to the company's performance. This is indicate that UMKM oriented continuously on efforts to maintain customer satisfaction to earn the trust of the quality of the product followed by their support productive and committed employees who will be able to deliver products / services efficiently, consistent and timely with using technology information that have an impact on the organization's ability to generate adequate financial returns. Penelitian yang dilakukan pada sektor komersial UMKM yang bertujuan untuk mengetahui seberapa besar kontribusi penerapan Balanced Scorecard (BSC) dengan menggunakan empat perspektif: keuangan, pelanggan, proses bisnis internal dan pembelajaran dan pertumbuhan. Konsep Balanced Scorecard dianggap sesuai dengan pertimbangan bahwa konsep ini mampu menyeimbangkan rencana jangka pendek dengan rencana jangka panjang, serta menyeimbangkan kinerja keuangan dengan kinerja non-keuangan. Selain itu, Manfaat dari penelitian ini adalah bahwa perusahaan memiliki strategi bisnis yang tepat dan program kerja yang dapat menghadapi perubahan tersebut, memungkinkan untuk mempertahankan dan memperluas bisnisnya di masa depan sesuai dengan visi dan misi. Dengan menggunakan teknik penelitian ini , penerapan BSC melalui empat perspektif dapat memberikan kontribusi signifikan terhadap kinerja perusahaan. Hal ini menunjukkan bahwa UMKM berorientasi terus menerus pada upaya mempertahankan kepuasan pelanggan untuk mendapatkan kepercayaan dari kualitas produk diikuti dengan dukungan mereka yang produktif dan berkomitmen karyawan yang akan mampu memberikan produk / jasa secara efisien, konsisten dan tepat waktu dengan menggunakan teknologi informasi yang berdampak pada kemampuan organisasi untuk menghasilkan pengembalian keuangan yang memadai.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115462269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FENOMENA PERKEMBANGAN CROWDFUNDING DI INDONESIA","authors":"Arief Yuswanto Nugroho, Fatichatur Rachmaniyah","doi":"10.30737/EKONIKA.V4I1.254","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.254","url":null,"abstract":"Crowdfunding is an internet-based financial intermediation platform that collects funds from the general public to finance a project or business unit. This study aims to determine the development of crowdfunding in Indonesia, as well as how the development of Indonesian crowdfunding when compared to Asian countries. This Research is a descriptive qualitative study with literature studies. The results of this study can be concluded that the development of crowdfunding platforms in Indonesia is mostly Debt Based. Indonesian society, especially in urban society, they still have not utilized it maximally because there is minimum of literacy related to crowdfunding as alternative funding. The number of crowdfunding in Indonesia compared to other Asian countries, namely India and Malaysia is quite competitive. However, in terms of the percentage level of entrepreneurship, Indonesia is still far behind.Keywords : , , , .","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132972383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MOTIVASI DOSEN: Bekerja hingga Ibadah (Studi pada Dosen Program Studi Manajemen Universitas Islam Indonesia)","authors":"Putri Oktovita Sari, Robby Sandhi Dessyarti","doi":"10.30737/EKONIKA.V4I1.250","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.250","url":null,"abstract":"The objective of this research is to descripe lecturer’s motivation in work which is assessed by teaching and learning process. Lecturer’s motivation consists of intrinsic and extrinsic encouragement. Intrinsic encouragement is more directed at nonfinancial aspects (worship, pleasure). While extrinsic motivation is more directed at financial aspects (position). This research use qualitative approach with the number of respondents as much four lecturers of Management Department of Universitas Islam Indonesia. Sample is selected by purposive sampling. The sample is determined based on criteria determined by researcher. The results of this research indicate that the lecturers have different motivations in carrying out their profession. The motivation of a lecturer is more towards non-financial aspects, a job that is liked, work as a worship, work as a career and work as a pleasure that grows out of compulsion. This research also found evidence that financial will not always provide encouragement for someone. Motivation is very important because it is closely to the performance of the lecturer. Lecturers who have high motivation will exert their thoughts and energy to carry out their duties and responsibilities professionally. In other word, the lecturers’s motivation is able to encourage their performance.Keywords: Motivation, Lecturer, Performance  ","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123622821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh family types, family stages dan household decision terhadap Pengambilan Keputusan Pembelian Pada Mobil Keluarga di Kota Kediri","authors":"G. Satriyono","doi":"10.30737/EKONIKA.V4I1.329","DOIUrl":"https://doi.org/10.30737/EKONIKA.V4I1.329","url":null,"abstract":"The car industry in Indonesia experienced significant growth. Family car is the highest selling car. This study discusses the effects of Family Types, Family Stages, and Household Conflict on making family car purchase decisions in the City of Kediri. The sample of this study amounted to 96 consumers who had purchased a family car in Kota Kediri. Research data from each variable indicator is processed / tabulated, tested for reliability validity and then processed using SPSS. The results of the t test can be concluded that each dimension of the family types, family stages, and household decision variables significantly influences the purchase decision of the family car. The dimension that most influences the purchase decision of a family car is the Household decision (X3) because the t count is the largest, namely 3,441. Resulting in the significance of significance is the significance value of the F test is 0.00 or less than 0.05 (α = 5%), it can be concluded that the independent variables are Family Types (X1), Family Stages (X2) and Household decision dimensions (X3) together have a significant effect on family car purchase decisions Industri mobil diIndonesia mengalami pertumbuhan yang cukup signifikan. Mobil keluarga merupakan mobil dengan penjualan tertinggi. Penelitian ini membahas mengenai pengaruh Family Types, Family Stages, dan Household Conflict terhadap pengambilan keputusan pembelian mobil keluarga di Kota Kediri. Sampel penelitian ini berjumlah 96 orang konsumen yang telah melakukan pembelian mobil keluarga  di Kota Kediri. Data penelitian dari masing masing indikator variabel diolah/ditabulasi, di uji validitas  reliabilitas dan selanjutnya diolah dengan menggunakan SPSS. Hasil uji t dapat disimpulkan bahwa masing masing dimensi  variabel family types, family stages, dan household decision mempengaruhi pengambilan keputusan pembelian mobil keluarga secara signifikan. Dimensi yang paling berpengaruh terhadap keputusan pembelian mobil keluarga adalah Household decision (X3) karena t hitungnya paling besar yaitu 3.441. Dihasilkan nila i signifikansi di ba wah nilai signifikansi uji F adalah 0.00 atau kurang dari 0.05 (α =5%), maka dapat disimpulkan bahwa variabel bebas dimensi Family Types (X1), dimensi Family Stages  (X2) dan dimensi Household decision (X3) secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian mobil keluarga","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125902433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Costumer Relationship management (CRM) dan Word Of Mouth (WOM) Terhadap Kinerja Usaha Pada Usaha Kecil dan Menengah di Kota Kediri","authors":"Afif Nur Rahmadi, M. D. Ruhamak","doi":"10.30737/ekonika.v3i2.229","DOIUrl":"https://doi.org/10.30737/ekonika.v3i2.229","url":null,"abstract":"This study discusses Customer Relationship Management (CRM) and Word of Mouth (WOM) on business performance. Where the population and sample in this study are SMEs in the City of Kediri. Of the types of businesses that become respondents, most of them are processing, trading, transportation and services industries. While the sample of this study amounted to 100 respondents. The technique of determining the sample was purposive sampling where this study was not carried out by all objects but focused on the target. From the results of data analysis and conclusions can be drawn that Customer Relationship Management (CRM) and Word of Mouth (WOM) occur partially on business performance in SMEs in the City of Kediri. In addition, it was found that Customer Relationship Management (CRM) and simultaneously have a significant effect on business performance in SMEs in the City of Kediri. Penelitian ini membahas tentang pengaruh Customer Relationship Management (CRM) dan Word of Mouth (WOM) terhadap kinerja usaha. Dimana populasi dan sampel di penelitian ini adalah UKM di Kota Kediri. Dari jenis usaha yang menjadi responden disini sebagian besar adalah industri pengolahan, perdagangan, transportasi dan jasa-jasa. Sedangkan sampel penelitian ini sejumlah 100 responden. Teknik penentuan sampel digunakan adalah purposive sampling dimana penelitian ini tidak dilakukan seluruh populasi tapi terfokus pada target. Dari hasil analisis data dan pembahasan dapat ditarik kesimpulan bahwa Customer Relationship Management (CRM)  dan Word of Mouth (WOM)  berpengaruh secara parsial terhadap kinerja usaha pada UKM di Kota Kediri. Selain itu ditemukan bahwa Customer Relationship Management (CRM) dan secara simultan berpengaruh signifikan terhadap kinerja usaha pada UKM di Kota Kediri.","PeriodicalId":352728,"journal":{"name":"Ekonika : Jurnal Ekonomi Universitas Kadiri","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129632776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}