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TOWARDS EMPLOYING TOURISM AND HOSPITALITY SERVICES IN MARKETING ROOTS TOURISM TO EGYPT 朝着利用旅游和酒店服务营销根部旅游到埃及
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.273824
Salama A. M. Ammar, Momen Kamel Aboelez, K. Soliman
{"title":"TOWARDS EMPLOYING TOURISM AND HOSPITALITY SERVICES IN MARKETING ROOTS TOURISM TO EGYPT","authors":"Salama A. M. Ammar, Momen Kamel Aboelez, K. Soliman","doi":"10.21608/mkaf.2022.273824","DOIUrl":"https://doi.org/10.21608/mkaf.2022.273824","url":null,"abstract":"Nowadays, ethnic food and ethnic restaurants are attracting tourists from different countries of the world and have become a major source of tourism revitalization in general and root tourism in particular. Roots tourism refers to an international travel to places of origin to visit families, relatives, friends or for emotional or other reasons. (Popowycz & Taras, 2022). This study examines using tourism and hospitality services, especially ethnic restaurants and foods for developing roots tourism. An electronic questionnaire distributed on the Facebook groups of immigrants in Arab countries was designed to verify their interest in ethnic food, ethnic restaurants, ethnic tourism, and the extent of nostalgia for the homeland. The sample included a 111 participant. The results showed that there is a statistically significant relationship between attitude toward vising Egypt as destination of root tourism and behavior attention of tourists; there is a statistically significant relationship between the economic benefits that the tourist achieves and the degree of his satisfaction with the experience of his visit to Egypt as a tourist destination; there is a statistically significant relationship between the travel motivation and travel experiences and tourist satisfaction with his experience of visiting Egypt as a tourist destination; there is a statistically significant relationship between perceived behavioral control and behavior attention; and reject that there are statistically significant differences between males and females in the degree of their satisfaction with Egypt as a tourist destination. The study also suggested some practical recommendation for motivating roots tourism by ethnic restaurants and ethnic food.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124221486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
أثر النفاق التنظیمی فی التهكم داخل الفنادق: الدور المُعدِل للثقة التنظیمیة 在酒店内的伪善的影响:调整的的的作用
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.276116
احمد محمد امام محمد عمر, أحمد حسن عبدالقوی
{"title":"أثر النفاق التنظیمی فی التهكم داخل الفنادق: الدور المُعدِل للثقة التنظیمیة","authors":"احمد محمد امام محمد عمر, أحمد حسن عبدالقوی","doi":"10.21608/mkaf.2022.276116","DOIUrl":"https://doi.org/10.21608/mkaf.2022.276116","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125344981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Did technology Outshined Personal Sales techniques; PR tools and how do they relate to guest choice of budget hotels in Egypt 技术是否超越了个人销售技巧?公关工具与埃及经济型酒店的客人选择有何关系
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.276109
M. Hany, Fatma A. AAl, Hasan Khair
{"title":"Did technology Outshined Personal Sales techniques; PR tools and how do they relate to guest choice of budget hotels in Egypt","authors":"M. Hany, Fatma A. AAl, Hasan Khair","doi":"10.21608/mkaf.2022.276109","DOIUrl":"https://doi.org/10.21608/mkaf.2022.276109","url":null,"abstract":"The goal of this study is to enhance the effectiveness of PR management role in economy hotels as one of the modern trends, efficient leading functions that offer an opportunity for adapting to changes and needs of modern market and setting new profitability goals. The research covers the qualitative and quantitative easement of PR’ implementation within the limits of communication strategy in economy hotels in Greater Cairo. Using a questionnaire form distributed among a sample of PR managers and employees together with a sample of guests, the researchers tried to explore the most effective PR tools and how do these relate to guest choice of the hotel of residence.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122680527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COLLIERS INEDITS DES TOMBES DE QUSTUL ET DE BALLANA
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.273823
Raghda Yehia Seddik
{"title":"COLLIERS INEDITS DES TOMBES DE QUSTUL ET DE BALLANA","authors":"Raghda Yehia Seddik","doi":"10.21608/mkaf.2022.273823","DOIUrl":"https://doi.org/10.21608/mkaf.2022.273823","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125109415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
مِنْدِیلُ الأَمانُ فی مِصَرّ والشَّام فی عصر سلاطینِ الممالیكِ (648- 923هـ /1250-1517م)
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.274037
محمد جمال حماد
{"title":"مِنْدِیلُ الأَمانُ فی مِصَرّ والشَّام فی عصر سلاطینِ الممالیكِ (648- 923هـ /1250-1517م)","authors":"محمد جمال حماد","doi":"10.21608/mkaf.2022.274037","DOIUrl":"https://doi.org/10.21608/mkaf.2022.274037","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130893006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Concepts of Calves in Funerary Texts of Ancient Egypt 古埃及丧葬文献中牛犊的概念
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.276393
Riham Mohamed Ezz-Eldin, Dina M. Ezz El-Din
{"title":"Concepts of Calves in Funerary Texts of Ancient Egypt","authors":"Riham Mohamed Ezz-Eldin, Dina M. Ezz El-Din","doi":"10.21608/mkaf.2022.276393","DOIUrl":"https://doi.org/10.21608/mkaf.2022.276393","url":null,"abstract":"The Ancient Egyptians showed special care and interest towards calves. They understood their importance in their agricultural society where the future of the herds depended largely on these young animals. From the religious point of view, calves had their symbolic significance. Some funerary texts refer to a religious aspect that was given to the calf. Spells of the Pyramid Texts and the Coffin Texts made reference to the calf with different connotations. In the Book of the Dead, the calf appears in the vignettes of two Chapters (1 and 109). The research aims at analyzing these texts in order to interpret the calf's funerary and religious significance.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"660 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117110668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
أثر العوامل المحددة لجودة أجواء صالة الطعام فی المطاعم الراقیة بالفنادق المصریة على شعور العمیل بالرفاهیة ونیته فی تكرار الزیارة 决定食堂质量质量的因素因素改变了与家的的关系，并改变了与家的共生关系。
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.274851
هانی شاكر خمیس
{"title":"أثر العوامل المحددة لجودة أجواء صالة الطعام فی المطاعم الراقیة بالفنادق المصریة على شعور العمیل بالرفاهیة ونیته فی تكرار الزیارة","authors":"هانی شاكر خمیس","doi":"10.21608/mkaf.2022.274851","DOIUrl":"https://doi.org/10.21608/mkaf.2022.274851","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121492889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
الخطاط ابن الوحید دراسة تحلیلیة للجوانب الفنیة لأسلوبه فی الخط من خلال أعماله الفنیة
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-12-01 DOI: 10.21608/mkaf.2022.279086
محمد حمزة إسماعیل الحداد, أحمد منجی أحمد محمد
{"title":"الخطاط ابن الوحید دراسة تحلیلیة للجوانب الفنیة لأسلوبه فی الخط من خلال أعماله الفنیة","authors":"محمد حمزة إسماعیل الحداد, أحمد منجی أحمد محمد","doi":"10.21608/mkaf.2022.279086","DOIUrl":"https://doi.org/10.21608/mkaf.2022.279086","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121533296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
نسب الملك توت عنخ آمون فی ضوء الأدلة الأثریة والطبیة, وهویة مومیاء kv35Yl
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.260492
میشیلین وجیه إلیان میشیل بدارو, رحاب محمود الشرنوبی, وحید محمد شعیب
{"title":"نسب الملك توت عنخ آمون فی ضوء الأدلة الأثریة والطبیة, وهویة مومیاء kv35Yl","authors":"میشیلین وجیه إلیان میشیل بدارو, رحاب محمود الشرنوبی, وحید محمد شعیب","doi":"10.21608/mkaf.2022.260492","DOIUrl":"https://doi.org/10.21608/mkaf.2022.260492","url":null,"abstract":"","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126620995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Assessment of Learning and Growth Perspective as One of Balanced Scorecard Dimensions and Its Impact on Employees' Performance in Five-star Hotels 学习与成长视角作为平衡计分卡维度之一的评估及其对五星级酒店员工绩效的影响
مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254026
Adel Samir Elmetwaly, Neveen Mohamed Mansour, Mohamed Tawfik Essawy
{"title":"Assessment of Learning and Growth Perspective as One of Balanced Scorecard Dimensions and Its Impact on Employees' Performance in Five-star Hotels","authors":"Adel Samir Elmetwaly, Neveen Mohamed Mansour, Mohamed Tawfik Essawy","doi":"10.21608/mkaf.2022.254026","DOIUrl":"https://doi.org/10.21608/mkaf.2022.254026","url":null,"abstract":"PurposeThe hospitality industry based on performance of employees so, this paper aims to assessment of learning and growth perspective as one of balanced scorecard dimensions and its impact on employees' performance in five-star hotels in Cairo, Egypt and investigate the usage of it to enhance the performance of employees in five-star hotels in Cairo, Egypt Design/methodology/approachThis paper discusses a wide-ranging background and literature review that focuses on the implementation of learning and growth perspective on the performance of employees in hotels. With the distribution of 276 valid questionnaires on employees working at room division on 30% of Egyptian hotels in Cairo the researcher applied the","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115529175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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