Did technology Outshined Personal Sales techniques; PR tools and how do they relate to guest choice of budget hotels in Egypt

M. Hany, Fatma A. AAl, Hasan Khair
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Abstract

The goal of this study is to enhance the effectiveness of PR management role in economy hotels as one of the modern trends, efficient leading functions that offer an opportunity for adapting to changes and needs of modern market and setting new profitability goals. The research covers the qualitative and quantitative easement of PR’ implementation within the limits of communication strategy in economy hotels in Greater Cairo. Using a questionnaire form distributed among a sample of PR managers and employees together with a sample of guests, the researchers tried to explore the most effective PR tools and how do these relate to guest choice of the hotel of residence.
技术是否超越了个人销售技巧?公关工具与埃及经济型酒店的客人选择有何关系
本研究的目的是提高经济型酒店公关管理作用的有效性,作为现代趋势之一,有效的领导职能,为适应现代市场的变化和需求,制定新的盈利目标提供了机会。本研究涵盖了大开罗地区经济型酒店在传播策略范围内公关实施的定性和定量分析。研究人员使用问卷调查的形式,在公关经理和员工的样本中以及客人的样本中分发,试图探索最有效的公关工具,以及这些工具与客人选择住宿酒店的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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