مجلة کلیة السیاحة والفنادق. جامعة المنصورة最新文献_第5页

تنمیة سیاحة المتاحف فی مصر "بالتطبیق على محافظة القاهرة "

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.257816

دالیا عبد المنعم طه سید أحمد, رانیا محمد بهاء الدین, منى فاروق حجاج

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إمکانیة وضع سیاحة الدراجات الهوائیة على الخریطة السیاحیة للمملکة العربیة السعودیة دراسة حالة لطریق العیینة بالریاض “我们”指的是“与“”””的“新”””(“新”)的“新””(“新“”)的“新””(“新“”)的“新“””(“新“”)的“新“””。

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.257851

أیمن السید المعداوی, سامی أبو طالب جاد حسن

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Identifying the influence of intellectual capital on business performance in five-star hotels in Egypt 识别智力资本对埃及五星级酒店经营绩效的影响

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.255411

Mohammed Hassan Elmakkawy

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تأثیر تطبیق الإجراءات الأمنیة الحدیثة فى المطارات على رضاء العملاء 客户对在机场建立的的(((())))

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254120

أسماء على ابراهیم شجاع, زکى زکى السید أبو رفاعى

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Assessment of hotel marketing strategies and management regarding the post pandemic covid-19.Case study: the cities of Luxor and Aswan 针对covid-19大流行后的酒店营销策略和管理评估。案例研究:卢克索和阿斯旺市

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.253842

سوزان عبد الرسول, رحاب محمود الشرنوبی, هانى عاطف قزمال

{"title":"Assessment of hotel marketing strategies and management regarding the post pandemic covid-19.Case study: the cities of Luxor and Aswan","authors":"سوزان عبد الرسول, رحاب محمود الشرنوبی, هانى عاطف قزمال","doi":"10.21608/mkaf.2022.253842","DOIUrl":"https://doi.org/10.21608/mkaf.2022.253842","url":null,"abstract":"Introduction : The COVID-19 pandemic is forcing tourism and hospitality firms to innovate and adapt to unprecedented changes of business environment. Successful service innovation is, of course, critical for hospitality and tourism businesses to maintain competitiveness during and after the pandemic. Literature Review: study the related to the impacts and recovery strategies that were implemented in previous crisis situations acting the hotel industry. In order to focus the study on region Luxor and Aswan chain-managed five-star hotels performance. The aim of the study is to assess hotel marketing strategies and management regarding the post pandemic covid-19. Methodology : Qualitative method was inducted Luxor and Aswan chain -managed five-star hotels by using interviews method In order to assess the impact of COVID-19 on marketing and management. Conclusion : Social media have considerably changed service industries, such as the hospitality hygiene and cleanliness are important to delve into guests‟ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124211762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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Influences of Drivers and Constraints on Green Hotels' Environmental Performance and Competitive Advantages: The Mediating Role of Green Practices Adoption 绿色酒店环境绩效与竞争优势的驱动与约束:绿色实践采用的中介作用

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.255412

Mostafa M. M. Hussein

{"title":"Influences of Drivers and Constraints on Green Hotels' Environmental Performance and Competitive Advantages: The Mediating Role of Green Practices Adoption","authors":"Mostafa M. M. Hussein","doi":"10.21608/mkaf.2022.255412","DOIUrl":"https://doi.org/10.21608/mkaf.2022.255412","url":null,"abstract":"The current research aims to evaluate the influence of drivers and constraints on hotels' environmental performance and competitive advantages in a mediating role of green practices adoption in green star hotels. The target population of the research consisted of managers who are responsible for green practices adoption in certified green star hotels in the Red Sea region, in Egypt. The research focused on certified three, four and, five green star hotels in this region. Furthermore, a quantitative approach was adopted based on a questionnaire using five point Likert scale. A total of 250 questionnaires were distributed to the managers, whereas 228 questionnaires were collected but 206 questionnaires were valid to analysis. Data analysis was conducted using SPSS version 22. The main findings revealed that there was not a significant impact of external and internal constraints on green practices implementation in the green hotels. On the other hand, there was a significant impact of external and internal drivers on green practices implementation. Moreover, there was a significant impact of green practices implementation on hotels' environmental performance and competitive advantages. Thus, the green practices adoption had a mediating role between external and internal drivers and hotels' environmental performance and competitive advantages. Furthermore, there was a significant impact of hotels' environmental performance on hotels' competitive advantages.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"360 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123192485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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THE EFFECT OF APPLYING GEOFENCING TECHNOLOGY ON THE EGYPTIAN CUSTOMERS' PURCHASING INTENTION TO TOUR SERVICES 地理围栏技术对埃及游客旅游服务购买意愿的影响

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254115

Shaimaa Taha, Ghadeer el-mawardy

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The Influence and Semantics of using Animals and Birds Symbols in Greek, Roman and Coptic Art 在希腊、罗马和科普特艺术中使用动物和鸟类符号的影响和语义

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.259479

Doaa Ragab Fadel

{"title":"The Influence and Semantics of using Animals and Birds Symbols in Greek, Roman and Coptic Art","authors":"Doaa Ragab Fadel","doi":"10.21608/mkaf.2022.259479","DOIUrl":"https://doi.org/10.21608/mkaf.2022.259479","url":null,"abstract":"The symbol comes from the joint role of the artist‟s imagination and perceived reality and animals are one of the most conspicuous features of Egyptian art. The ancient Egyptians animals were closely associated with death and animal imagery was also used to convey fundamental ideas about the nature of good and evil. Many animals contributed to both the sacred and secular worlds of the Egyptians. Central ideas are often illustrated in ancient Egyptian art with animal imagery also animals played a dominate role in ancient Egyptian religion and culture also tomb reliefs and paintings, revealed an acute awareness of the appearance and natural behavior of animals. During the New Kingdom the ancient Egyptians became more involved in the symbolism of the animals and the ancient Egyptians connected their qualities to the gods they worshipped and never worshipped the animal itself, also the animal head symbolizes the superhuman endowments of the god. Animal cults such as Thoth, Bastet, Anubis and their ba also the dog played significant role in the funerary customs in ancient Egypt, as well as the two most popular animals stand-ins for the king were the lion and the bull so the ancient Egyptian thought that the king‟s hybrid nature (part man, part animal, part god). The Egyptian artist used to represent all types of animals, birds and insects in his art as a part of representing his daily life, as seen on the walls of the Egyptian temples and tombs as well as in Egyptian art, gods and goddesses were depicted as humans, animals, or as humans with animal heads god. The ancient Egyptians used to imitate nature, applied human figures, animals and","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125623821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

تاریخ الكنیسة الكاثولیك فى مصر 在埃及的属安多明各

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.260476

حیاة حسام غالى جرجس

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ASSESSING THE ROLE OF DENTAL CENTRES IN STIMULATING DENTAL TOURISM IN EGYPT 评估牙科中心在促进埃及牙科旅游方面的作用

مجلة کلیة السیاحة والفنادق. جامعة المنصورة Pub Date : 2022-06-01 DOI: 10.21608/mkaf.2022.254032

Fatma Youssef Abouzied

{"title":"ASSESSING THE ROLE OF DENTAL CENTRES IN STIMULATING DENTAL TOURISM IN EGYPT","authors":"Fatma Youssef Abouzied","doi":"10.21608/mkaf.2022.254032","DOIUrl":"https://doi.org/10.21608/mkaf.2022.254032","url":null,"abstract":"The study's goal is to assess the influence of dentistry centres in promoting dental tourism in Egypt. Moreover, the research closely focuses on dental clinic centres in Egypt. The study uses SPSS software to analyze the collected data (235) visitors to choose a dental clinic for their treatments in Egypt; it is conducted on a random sample their responses were examined by using linear regression and exploratory factor analyses. The findings revealed that numerous factors influence international dental patients' decisions to travel to Egypt for treatment, as well as practitioners' decisions to focus on dental tourism. Patients are motivated by low costs, shorter wait times, cutting-edge technology, and high-quality treatment and care. Working with a cost advantage might assist promote the medical tourism business, as the cost is usually the most essential aspect when deciding where to receive treatment. The results of the study refer that there is a statistically significant correlation between the latest experience of tourists and the perception of employees' performance in Egyptian dental centres. Moreover, Medical tourism, such as dental tourism, increases the number of tourists and activates the tourism movement in Egypt, especially after the COVID-19 pandemic.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125234475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0