Assessment of hotel marketing strategies and management regarding the post pandemic covid-19.Case study: the cities of Luxor and Aswan

Abstract

Introduction : The COVID-19 pandemic is forcing tourism and hospitality firms to innovate and adapt to unprecedented changes of business environment. Successful service innovation is, of course, critical for hospitality and tourism businesses to maintain competitiveness during and after the pandemic. Literature Review: study the related to the impacts and recovery strategies that were implemented in previous crisis situations acting the hotel industry. In order to focus the study on region Luxor and Aswan chain-managed five-star hotels performance. The aim of the study is to assess hotel marketing strategies and management regarding the post pandemic covid-19. Methodology : Qualitative method was inducted Luxor and Aswan chain -managed five-star hotels by using interviews method In order to assess the impact of COVID-19 on marketing and management. Conclusion : Social media have considerably changed service industries, such as the hospitality hygiene and cleanliness are important to delve into guests‟ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector.