Assessment of hotel marketing strategies and management regarding the post pandemic covid-19.Case study: the cities of Luxor and Aswan

سوزان عبد الرسول, رحاب محمود الشرنوبی, هانى عاطف قزمال
{"title":"Assessment of hotel marketing strategies and management regarding the post pandemic covid-19.Case study: the cities of Luxor and Aswan","authors":"سوزان عبد الرسول, رحاب محمود الشرنوبی, هانى عاطف قزمال","doi":"10.21608/mkaf.2022.253842","DOIUrl":null,"url":null,"abstract":"Introduction : The COVID-19 pandemic is forcing tourism and hospitality firms to innovate and adapt to unprecedented changes of business environment. Successful service innovation is, of course, critical for hospitality and tourism businesses to maintain competitiveness during and after the pandemic. Literature Review: study the related to the impacts and recovery strategies that were implemented in previous crisis situations acting the hotel industry. In order to focus the study on region Luxor and Aswan chain-managed five-star hotels performance. The aim of the study is to assess hotel marketing strategies and management regarding the post pandemic covid-19. Methodology : Qualitative method was inducted Luxor and Aswan chain -managed five-star hotels by using interviews method In order to assess the impact of COVID-19 on marketing and management. Conclusion : Social media have considerably changed service industries, such as the hospitality hygiene and cleanliness are important to delve into guests‟ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector.","PeriodicalId":352635,"journal":{"name":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","volume":"126 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"مجلة کلیة السیاحة والفنادق. جامعة المنصورة","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21608/mkaf.2022.253842","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Introduction : The COVID-19 pandemic is forcing tourism and hospitality firms to innovate and adapt to unprecedented changes of business environment. Successful service innovation is, of course, critical for hospitality and tourism businesses to maintain competitiveness during and after the pandemic. Literature Review: study the related to the impacts and recovery strategies that were implemented in previous crisis situations acting the hotel industry. In order to focus the study on region Luxor and Aswan chain-managed five-star hotels performance. The aim of the study is to assess hotel marketing strategies and management regarding the post pandemic covid-19. Methodology : Qualitative method was inducted Luxor and Aswan chain -managed five-star hotels by using interviews method In order to assess the impact of COVID-19 on marketing and management. Conclusion : Social media have considerably changed service industries, such as the hospitality hygiene and cleanliness are important to delve into guests‟ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the healthcare sector.
针对covid-19大流行后的酒店营销策略和管理评估。案例研究:卢克索和阿斯旺市
导语:2019冠状病毒病大流行迫使旅游和酒店企业进行创新,以适应前所未有的商业环境变化。当然,成功的服务创新对于酒店和旅游企业在大流行期间和之后保持竞争力至关重要。文献综述:研究相关的影响和恢复策略,在过去的危机情况下实施的酒店行业。为了重点研究卢克索和阿斯旺地区连锁管理五星级酒店的绩效。本研究的目的是评估酒店在covid-19大流行后的营销策略和管理。方法:采用访谈法对卢克索和阿斯旺连锁五星级酒店进行定性分析,评估新冠肺炎疫情对酒店营销和管理的影响。结论:社交媒体极大地改变了服务行业,例如酒店卫生和清洁对于深入了解客人对特定酒店表面清洁度的看法非常重要。此外,有必要对酒店和医疗保健部门之间不断发展的关系进行更深入的分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信