AD ALTA: 11/02最新文献

UNIVERSITY-INDUSTRY COLLABORATION AS A DRIVE FOR INNOVATION IN EUROPE – A LITERATURE REVIEW WITH A SYSTEMATIC APPROACH 欧洲大学与产业合作推动创新——系统方法的文献综述

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/11024146

Csilla Pesti, Viola Tamášová, Daniel Lajčin, Edit Bodonyi

引用次数: 4

INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM 影响者在社交网络instagram上的交流

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/1102107111

E. Kalinová, Adéla Neubergová

{"title":"INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM","authors":"E. Kalinová, Adéla Neubergová","doi":"10.33543/1102107111","DOIUrl":"https://doi.org/10.33543/1102107111","url":null,"abstract":"The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independently. The data were obtained on the social platform Instagram and subsequently processed on the basis of the last five contributions as of April 3, 2020. This work is focused mainly on the number of responses to influencers in the form of likes or comments, furthermore we also calculate what share of their contributions is from 2020, mainly due to the fact that influencers on Instagram started to become known mostly in that year. The statistics of individual Instagram profiles and their subsequent comparison with each other are presented. The results show that it does not entirely depend on how many followers an influencer has, but that it depends more on the quality and impact of individual posts.","PeriodicalId":351495,"journal":{"name":"AD ALTA: 11/02","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123950986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

THE TREND OF WORK FROM HOME AND ITS ADVANTAGES AND DISADVANTAGES DURING THE COVID-19 PANDEMIC: A COMPARATIVE STUDY 新冠肺炎疫情期间居家办公趋势及其利弊比较研究

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/1102145150

J. Kučera, T. Krulický, P. Navrátilová

{"title":"THE TREND OF WORK FROM HOME AND ITS ADVANTAGES AND DISADVANTAGES DURING THE COVID-19 PANDEMIC: A COMPARATIVE STUDY","authors":"J. Kučera, T. Krulický, P. Navrátilová","doi":"10.33543/1102145150","DOIUrl":"https://doi.org/10.33543/1102145150","url":null,"abstract":"This paper focuses on working from home during the COVID-19 pandemic. It focuses mainly on the advantages and disadvantages of this way of working, as well as its impact on the psyche and performance of employees and, last but not least, its impact on a company's finances. It uses the synthesis of data found on the internet, from selected reliable sources dealing with the same or similar issues. From these sources it is evident that the effects of working from home are rather negative. The most frequently mentioned advantage is the saving of time, caused mainly by the absence of commuting to the office. The most frequently mentioned disadvantage is the absence of personal contact with co-workers. The disadvantage that a company could feel the most is the extension of the length of communication between employees, and thus the extension of work processes. At first glance, it might seem that a company will save money using this form of work, but the reality is that the company's costs may even increase. This is due to the fact that most companies have chosen to work from home only partly, so the costs of running the offices remain the same or slightly reduced at best, and legislation states that the company must reimburse workers for costs incurred by this form of work. It follows from this contribution that, if possible, workers and employers should avoid the practice of working from home, even though it has a positive effect on the pandemic. The potential for further research could be to compare the results of this work with the same research conducted outside of the pandemic.","PeriodicalId":351495,"journal":{"name":"AD ALTA: 11/02","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123093051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

VET TEACHERS IN SLOVAKIA AND CHALLENGES FOR THEIR COMPETENCES IMPROVEMENT 斯洛伐克的兽医教师及其能力提升面临的挑战

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/1102244249

Tímea Šeben Zaťková, M. Ambrozy

引用次数: 0

WHY SHOULD LOCAL GOVERNMENTS HAVE A DEVELOPED COMMUNICATION STRATEGY? AN ANALYSIS OF MUNICIPAL COMMUNICATION IN THE CZECH REPUBLIC 为什么地方政府要有完善的沟通策略?捷克共和国市政通讯分析

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/1102302308

Miroslav Jurásek, Petr Wawrosz

引用次数: 1

BUSINESS RISK IN TIMES OF ECONOMIC RECESSION AND ECONOMIC GROWTH 经济衰退和经济增长时期的商业风险

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/11028286

J. Horák, Pavel Dlouhý

{"title":"BUSINESS RISK IN TIMES OF ECONOMIC RECESSION AND ECONOMIC GROWTH","authors":"J. Horák, Pavel Dlouhý","doi":"10.33543/11028286","DOIUrl":"https://doi.org/10.33543/11028286","url":null,"abstract":"The issue of business risk in times of recession or growth is very topical in these times. The Czech Republic and its neighboring countries are currently struggling with the economic problems caused by the Covid-19 pandemic. The aim of the paper is to analyze the number of insolvency petitions in the Czech Republic from the years 2010–2020 and to compare them with each other. The data source are data from publicly available resources from the Creditreform group and also from the CRIF database of the Cribis platform. First were created tables for the Agriculture and Forestry, Manufacturing, Construction and Transport sectors. Data for the relevant years were added to them from the aforementioned resources. Then was created a line chart for each industry. Using time series analysis and comparison, we analyze and compare the development of insolvencies. At the same time, we use causal analysis to find out why there were high numbers of insolvencies in the given years. We are also looking at which sectors were hit hardest during the insolvency crisis, when they were hit hardest, how they did in times of economic growth and how they should adapt to the next possible crisis. During the Great Recession, the construction sector was hit the hardest, and then the transport sector also suffered greatly. The largest numbers of insolvencies can be observed in 2012. At a time of economic growth, which began in 2014, the numbers of insolvencies fell in all sectors analyzed, but mostly in agriculture and forestry and transport. Businesses in the sectors analyzed can adapt to the next crisis by creating larger cash reserves or changing, for example, crop production or transport by temporarily reducing fares to attract new customers. We see the benefit of this work in the analysis of the number of insolvencies in the given sectors, which has not been recorded in almost any academic papers. We also see a benefit in determining the conditions for how companies can prevent another crisis.","PeriodicalId":351495,"journal":{"name":"AD ALTA: 11/02","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131200772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

THE FEMINIST HUNGARIAN FOLKTALE AS POSTMODERN COMBINATORICS – THE ANALYSIS OF CSENGE VIRÁG ZALKA'S STORY-BOOK TITLED RIBIZLI A VILÁG VÉGÉN [CURRANT AT THE END OF THE WORLD] 女权主义匈牙利民间故事作为后现代组合学——对圣吉virÁg扎尔卡的故事书《ribizli a vilÁg vÉgÉn》(世界末日的current at The end)的分析

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/11021824

Patrik L. Baka

引用次数: 1

THE ROLE OF IMPULSIVITY IN MILITARY LEADERSHIP - A LITERATURE REVIEW 冲动在军事领导力中的作用--文献综述

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/11023540

I. Burešová, Jáchym Zeman, A. Knap-Stefaniuk, Ota Rolenec, Ivo Svoboda

引用次数: 0

EXPERIENCE WITH THE ACTION ART IN THE COURSE OF LIFE OF PERSON: FROM EXPERIENCE TO THERAPY 行动艺术在人的生命历程中的体验:从体验到治疗

AD ALTA: 11/02 Pub Date : 2021-12-31 DOI: 10.33543/1102139144

B. Kováčová, Martin Ševčovič, Daniela Valachová