American Journal of Economic and Management Business (AJEMB)最新文献

{"title":"Transformation of Local Government Technical Management Unit Waste Management Implements Regional Public Service Agency to Overcome Waste Problems in Indonesia","authors":"Niza Wibyana Tito, Januar Eko Prasetio, Dian Indri Purnamasari","doi":"10.58631/ajemb.v2i10.56","DOIUrl":"https://doi.org/10.58631/ajemb.v2i10.56","url":null,"abstract":"Financing in local governments is an important point in dealing with the waste problem in Indonesia. Converting waste into goods or materials that can be used in other forms is a solution to the waste problem. At the Bagendung Cilegon TPSA, waste can be processed into solid jumputan fuel which is a companion fuel to coal, of course this process requires quite a lot of capital and operational costs, while regional budget funding will not be sufficient. So it requires a financing scheme outside the regional budget but still one chain of command of the regional government, the Regional Public Service Agency (BLUD) which is the best choice to overcome financing problems in the region. By implementing flexible BLUD, you can overcome various problems at UPTD related to financial governance, one of which is financing. In the UPTD transformation to implement BLUD, there are several requirements that must be met, namely: substantive requirements, technical requirements and administrative requirements. These three conditions must be met which will then be reviewed by the regional government assessment team. In this research, it was conducted qualitatively, using primary and secondary data, obtained by in-depth interviews and data collection and documents, there were 8 informants from the regional government, environmental services and UPTD TPSA Bagendung, Cilegon city. The aim of this research is to understand the process of transforming UPTD into UPTD BLUD, how to fulfill all requirements and understand the commitment of all relevant stack holders to changes in BLUD policy. UPTD BLUD will have a lot of flexibility in managing revenue so that it is hoped that TPSA waste processing operations can run according to government targets. In the formation of BLUDs, there is autonomous regional government participation and policy which greatly influences whether or not BLUDs are formed in a region. Commitment and understanding of BLUDs is very important so that harmonization occurs in all lines of regional government","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"112 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139210758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of PT X’s Marketing Strategy for Sustainable Practices Through Gap Analysis Final Project","authors":"Anita Lestari","doi":"10.58631/ajemb.v2i11.64","DOIUrl":"https://doi.org/10.58631/ajemb.v2i11.64","url":null,"abstract":"This thesis explores the Marketing Strategy of PT X in the context of sustainability, employing the Gap Analysis method to identify and address discrepancies in the internal and external perceptions of the company's sustainability initiatives. The focus is on the gap analysis, which signifies the disparity between the comprehensive internal sustainability approach encompassing environmental, economic, and community aspects and the predominantly environmental perception held by the public. The study begins by defining the gap at PT X and recognizing its implications on the company's reputation, community relationships, and overall impact. The research delves into the reasons behind the gap, acknowledging the importance of aligning internal efforts with external perceptions for the successful implementation of sustainable strategies. The thesis concludes by highlighting the critical role of addressing the gap analysis in achieving PT X's sustainable strategy objectives. By implementing the proposed action plan, the company can enhance its reputation, strengthen community relationships, and maximize the impact of its sustainability initiatives. The findings contribute to the broader understanding of gap analysis methodologies in the context of marketing strategy for sustainability-focused organizations","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139210229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of CSR (Corporate Social Responsibility) on Customer Satisfaction and Loyalty Through the Perceived Value of Customers in Oil and Gas Companies","authors":"Farkhodov Farrukhjon, Yoo Don-Yoon","doi":"10.58631/ajemb.v2i11.62","DOIUrl":"https://doi.org/10.58631/ajemb.v2i11.62","url":null,"abstract":"Corporate social responsibility (CSR) refers to the degree to which firms accept direct economic, legal, ethical, social, and policy obligations towards their stakeholders, which in turn may influence customer responses. The aims this study to know The Impact of CSR (Corporate Social Responsibility) on Customer Satisfaction and Loyalty Through the Perceived Value of Customers in Oil and Gas Companies. This study employs survey research methodology, employing both explanatory and hypothesis-testing approaches through the utilization of descriptive and exploratory methodologies.The tesult The Corporate Social Responsibility (X) variable has a significant effect on the level of Customer Perceived Value (Z).","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139211642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Transformation in Business Operations Management","authors":"Nur Rohmah, Komarudin Komarudin","doi":"10.58631/ajemb.v2i9.57","DOIUrl":"https://doi.org/10.58631/ajemb.v2i9.57","url":null,"abstract":"The development of technology and digital transformation are important factors in improving business performance in Indonesia, with the government and companies needing to face challenges and implement efficient operational management to stay competitive in the digital era. The purpose of this study is to determine the application of digital transformation in business operational management. The method used in this research is a literature study method with a qualitative approach. The data analysis uses Miles and Huberman analysis, namely Data Reduction, Data Display, Conclusion Drawing / Verification.  Research results in the advancement of information and communication technology have triggered digital transformation in business operational management, changing the way companies plan, organize, manage, and supervise the production of goods and services. This transformation enables companies to adopt digital technologies such as the Internet of Things, artificial intelligence, cognitive computing, advanced robotics, cloud technologies, blockchain, and big data to improve their efficiency, productivity, and competitiveness. Successful operations managers are those who understand and utilize these technologies, so as to better achieve company goals, respond quickly to market changes, and avoid gaps between customer expectations and traditional business models. Digital transformation has become key in managing efficient and sustainable business operations in an ever-changing era","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139269411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Management Strategy on National News","authors":"Medika Oga Laksana","doi":"10.58631/ajemb.v2i9.60","DOIUrl":"https://doi.org/10.58631/ajemb.v2i9.60","url":null,"abstract":"National news is one of the mass media products that has an important role in conveying information to the public. In the production process, national news requires the right business management strategy in order to produce quality products and meet market needs. This study aims to examine business management strategies in national news. This study used qualitative research methods. Data collection techniques in this study were carried out with literature studies obtained from Google Schoolar by exploring journals, books and other information relevant to the research. The data that has been collected is analyzed using three stages, namely data reduction, data presentation and conclusions. The results showed that business management strategies in national news can be grouped into two, namely content management strategies and marketing management strategies. Content management strategies in national news include selecting news topics, writing news, editing news, publishing news. While marketing management strategies in national news include news promotion, online marketing and offline marketing. With the right business management strategy, national news can improve its quality, readership, revenue, and image.","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"40 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139268834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovation in Business Management: The Key To Success in the Digital Age","authors":"Akhmad Syafi’I, Shobichah Shobichah, Alifiatun Asyifah","doi":"10.58631/ajemb.v2i9.58","DOIUrl":"https://doi.org/10.58631/ajemb.v2i9.58","url":null,"abstract":"The development of the business world cannot be separated from digitalization or the era of information technology, especially the presence of the internet. The digital world and the internet bring significant changes and influences on business management today. Therefore, innovation in managerial processes is needed to survive in this fast-paced era. This results in business management, both micro and macro scale, it is necessary to adapt to the digital world and the internet. One of the innovations that can be done is to use digitalization in every aspect of business management. Therefore, this study aims to discuss the urgency of digitalization in business management in order to produce an adaptive and survivable business. This research is qualitative research with a literature study approach. The literature obtained comes from published journal articles and articles from the websites of agencies relevant to the discussion. The results showed that innovation in the form of digitalization can affect various aspects of business management such as marketing management, operational management, to human resource management. Digitalization in business management is indeed a challenge because it requires deepening the digital world in order to be able to use it for better business management","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"143 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139270071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Management Strategy of Cirebon Local TV Mass Media","authors":"Widia Ningsih, Aisyah Nurjanah","doi":"10.58631/ajemb.v2i9.59","DOIUrl":"https://doi.org/10.58631/ajemb.v2i9.59","url":null,"abstract":"In today's digital era, local TV mass media face various challenges, such as increasingly fierce competition from digital mass media and changes in people's media consumption patterns. This requires local TV mass media to innovate and develop in order to survive and compete. The main objective of this study is to identify, analyze, and describe business management strategies used by local TV mass media in Cirebon. This study used qualitative research methods. Data will be collected through in-depth interviews with key stakeholders in local TV stations and literature studies. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation, and conclusions. The results showed that Cirebon's local TV mass media implemented various business management strategies, such as content strategies, marketing strategies, and financial strategies. However, the business management strategy implemented by Cirebon's local TV mass media is still not optimal","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"28 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139267207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Talent Management Strategies to Face the Challenges of Changing Workforce Demographics","authors":"Rio Rinaldy, Siti Hapsah Pahira, Evi Lativah","doi":"10.58631/ajemb.v2i8.53","DOIUrl":"https://doi.org/10.58631/ajemb.v2i8.53","url":null,"abstract":"Changes in labor demographics have become an important factor influencing various aspects of human resource management in the modern era. This study aims to investigate talent management strategies that can be used to address challenges arising from changing workforce demographics. Through a qualitative approach, this research conducts an in-depth analysis of case studies on several large companies in various industrial sectors. In-depth interview methods were used to collect data from HR practitioners directly involved in the implementation of talent management strategies. The collected data is analyzed with a thematic approach to identify common patterns and themes related to effective strategies. The results of this study show that effective talent management strategies in facing the challenges of changing workforce demographics cover several aspects. First, companies need to adopt an inclusive approach that enables the recruitment and development of human resources from different demographic groups. Second, a clear and flexible career development strategy helps retain potential employees, especially those from the younger generation. Third, efforts to create an inclusive and collaborative work culture support the retention and engagement of employees from diverse backgrounds. This research has important implications for HR practitioners and organizational leaders in designing and implementing talent management strategies that are responsive to changing workforce demographics. By understanding effective strategies, companies can be better prepared to face the challenges posed by shifting workforce demographics, and build inclusive and innovative work environments","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128955854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Tax Knowledge and Taxpayer Awareness on Taxpayer Compliance in Payingland and Building Taxes with Tax Sanctions as a Moderation Variable","authors":"Mohammad Irfan Rosviana, Saeful Anwar","doi":"10.58631/ajemb.v2i8.52","DOIUrl":"https://doi.org/10.58631/ajemb.v2i8.52","url":null,"abstract":"This study aims to determine the influence of Tax Knowledge and Taxpayer Awareness on Taxpayer Compliance in Paying Land and Building Taxes with Tax Sanctions as a Moderation Variable in Kapetakan District, Cirebon Regency. The type of research carried out is basic research with quantitative methods.  The population in this study were taxpayers in Kapetakan District.  Sampling in this study was carried out using convenience sampling techniques so that a sample of 392 taxpayer respondents in Kapetakan District could be obtained.  Then the analysis methods used in this study are frequency distribution, data quality test, classical assumption test, multiple regression analysis, moderation regression analysis and hypothesis test. The results of this study show that (1) Tax Knowledge affects Taxpayer Compliance, (2) Taxpayer Awareness affects Taxpayer Compliance, (3) Tax Sanctions are able to moderate Tax Knowledge on Taxpayer Compliance (4) Tax Sanctions are unable to moderate Taxpayer Awareness of Taxpayer Compliance","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115618321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Harmonizing Sustainability, Functionality, and Cost: Navigating Responsible Packaging Innovations in Modern Supply Chains","authors":"Kaushal Rameshbhai Patel","doi":"10.58631/ajemb.v2i8.51","DOIUrl":"https://doi.org/10.58631/ajemb.v2i8.51","url":null,"abstract":"The notion of responsible packaging innovation has become a key tenet in the current supply chain architecture. This essay examines the complex interplay between cost, usability, and sustainability in the context of packaging methods. The shifting nature of packaging trends from traditional uses to modern sustainable solutions emphasizes the role's flexibility. The sustainability imperative is examined, with a focus on how packaging materials affect the environment and how the regulatory environment is changing. Responsible packaging integration into supply chains necessitates multi-stakeholder cooperation, where manufacturers, suppliers, retailers, and consumers all work together to influence the course of sustainable projects. By transforming packaging from a passive defender to an active player in the customer experience, functional packaging innovations are being driven by advances in material science and user-centric design. The complicated balance between sustainability and financial feasibility is revealed by taking into account cost, including both initial investments and long-term consequences. Case studies from leading businesses in the sector highlight effective methods for implementing sustainable packaging while also highlighting the lessons discovered from difficulties encountered. Technological advancements transform the packaging industry by merging IoT-driven data and cutting-edge materials that support ecological obligations. The significance of packaging as a communication tool that communicates brand values and encourages loyalty has increased as a result of consumer perception and demand. The importance of packaging that connects with sustainability-conscious values is highlighted by the influence of the conscientious consumer on purchase decisions. But navigating problems like cost, convoluted supply networks, and consumer education calls for tact. The view for the future predicts trends including improved materials, digital integration, the adoption of the circular economy, and eco-design principles that will continue to influence supply chain packaging innovation. As a result, striking a balance between sustainability, usability, and cost within responsible packaging is not only a transformative journey but also a crucial step towards a more sustainable and resilient global supply chain landscape.","PeriodicalId":349195,"journal":{"name":"American Journal of Economic and Management Business (AJEMB)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131680607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}