Business Management Strategy on National News

American Journal of Economic and Management Business (AJEMB) Pub Date : 2023-11-16 DOI:10.58631/ajemb.v2i9.60

Medika Oga Laksana

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Abstract

National news is one of the mass media products that has an important role in conveying information to the public. In the production process, national news requires the right business management strategy in order to produce quality products and meet market needs. This study aims to examine business management strategies in national news. This study used qualitative research methods. Data collection techniques in this study were carried out with literature studies obtained from Google Schoolar by exploring journals, books and other information relevant to the research. The data that has been collected is analyzed using three stages, namely data reduction, data presentation and conclusions. The results showed that business management strategies in national news can be grouped into two, namely content management strategies and marketing management strategies. Content management strategies in national news include selecting news topics, writing news, editing news, publishing news. While marketing management strategies in national news include news promotion, online marketing and offline marketing. With the right business management strategy, national news can improve its quality, readership, revenue, and image.

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国家新闻中的企业管理战略

国家新闻是大众传媒产品之一，在向公众传递信息方面发挥着重要作用。在生产过程中，国家新闻需要正确的经营管理策略，才能生产出优质产品，满足市场需求。本研究旨在探讨国家新闻的经营管理策略。本研究采用定性研究方法。本研究中的数据收集技术是通过探索期刊、书籍和其他与研究相关的信息，从 Google Schoolar 获取文献研究。收集到的数据通过三个阶段进行分析，即数据还原、数据展示和结论。结果显示，国内新闻的经营管理策略可分为两种，即内容管理策略和营销管理策略。国内新闻的内容管理策略包括新闻选题、新闻写作、新闻编辑、新闻发布。而国内新闻的营销管理策略则包括新闻宣传、在线营销和离线营销。通过正确的经营管理策略，国内新闻可以提高其质量、读者群、收入和形象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

American Journal of Economic and Management Business (AJEMB)

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