企业社会责任(CSR)通过石油天然气公司客户的感知价值对客户满意度和忠诚度的影响

Farkhodov Farrukhjon, Yoo Don-Yoon
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引用次数: 0

摘要

企业社会责任(CSR)是指企业对其利益相关者直接承担经济、法律、道德、社会和政策义务的程度,这反过来又会影响客户的反应。本研究旨在通过石油和天然气公司客户的感知价值,了解企业社会责任对客户满意度和忠诚度的影响。本研究采用了调查研究方法,通过使用描述性和探索性方法,采用了解释和假设检验两种方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of CSR (Corporate Social Responsibility) on Customer Satisfaction and Loyalty Through the Perceived Value of Customers in Oil and Gas Companies
Corporate social responsibility (CSR) refers to the degree to which firms accept direct economic, legal, ethical, social, and policy obligations towards their stakeholders, which in turn may influence customer responses. The aims this study to know The Impact of CSR (Corporate Social Responsibility) on Customer Satisfaction and Loyalty Through the Perceived Value of Customers in Oil and Gas Companies. This study employs survey research methodology, employing both explanatory and hypothesis-testing approaches through the utilization of descriptive and exploratory methodologies.The tesult The Corporate Social Responsibility (X) variable has a significant effect on the level of Customer Perceived Value (Z).
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