AFEBI Management and Business Review最新文献_第8页

Pengungkapan sustainability report dan pengaruhnya terhadap kinerja perusahaan 可持续报告披露及其对公司业绩的影响

AFEBI Management and Business Review Pub Date : 2020-07-27 DOI: 10.21067/mbr.v4i1.4619

Yuniep Mujati Suaidah

引用次数: 0

Determinan pengambilan keputusan hedging menggunakan instrumen derivatif valas

AFEBI Management and Business Review Pub Date : 2020-07-24 DOI: 10.21067/mbr.v4i1.4611

Langgeng Prayitno Utomo, Benih Hartanti

引用次数: 1

Kepemimpinan kolektif era pandemi di Indonesia 印度尼西亚大流行时代的集体领导

AFEBI Management and Business Review Pub Date : 2020-07-23 DOI: 10.21067/mbr.v4i1.4606

I. Maulana

引用次数: 4

Ekuitas merek berbasis pelanggan 以客户为基础的品牌权益

AFEBI Management and Business Review Pub Date : 2020-07-23 DOI: 10.21067/mbr.v4i1.4665

Nur Laily Hawa

引用次数: 0

Peran kepuasan pelanggan sebagai mediasi pengaruh citra merek terhadap kepercayaan merek 客户满意度在调解品牌形象对品牌信仰的影响方面的作用

AFEBI Management and Business Review Pub Date : 2020-07-23 DOI: 10.21067/mbr.v4i1.3374

Elin Ayu Seka

引用次数: 0

The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty 社交媒体营销活动对客户权益驱动因素和客户忠诚度的作用

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI: 10.47312/ambr.v5i01.299

Vika Ansy Anggraini, Arga Hananto

{"title":"The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty","authors":"Vika Ansy Anggraini, Arga Hananto","doi":"10.47312/ambr.v5i01.299","DOIUrl":"https://doi.org/10.47312/ambr.v5i01.299","url":null,"abstract":"During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media. To promote its services, e-commerce firms have also embraced social media and carry out social media marketing activities. This study is aimed to test the influence of social media marketing activities toward customer loyalty through customer equity drivers (i.e. Value Equity, Brand Equity, dan Relationship Equity.). A survey was conducted using convenience sampling technique to select respondents. A total of 161 usable responses were used in the main data analysis. This study found support for the five dimensions of social media marketing activities suggested from previous study. Furthermore, this study found that social media marketing activities affect value equity, brand equity and relationship equity. This study also found that two customer equity drivers (brand equity and relationship equity)had a positive effect on customer loyalty, while value equity had a positive effect on customer loyalty, but it was not significant. Discussion and managerial implications were also discussed in this study","PeriodicalId":34812,"journal":{"name":"AFEBI Management and Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44233817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit 印尼国家电力公司（Persero）特芒贡客户服务部预付费电力营销沟通策略

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI: 10.47312/ambr.v5i01.280

Muhammad Hasan Absori, Deni Ramdani

{"title":"Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit","authors":"Muhammad Hasan Absori, Deni Ramdani","doi":"10.47312/ambr.v5i01.280","DOIUrl":"https://doi.org/10.47312/ambr.v5i01.280","url":null,"abstract":"PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.","PeriodicalId":34812,"journal":{"name":"AFEBI Management and Business Review","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42120664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

FACTORS AFFECTING DIVIDEND PAYMENT POLICY 影响股利支付政策的因素

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI: 10.47312/ambr.v5i01.296

S. Wibowo, Agung Bana

引用次数: 0

Competitive Environment Analysis in Global Retail Companies Operation Strategy: A Data Envelopment Analysis (DEA) Based Approach 全球零售企业经营战略中的竞争环境分析:基于数据包络分析的方法

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI: 10.47312/ambr.v4i02.286

Zainal Putra, M. Muzakir

{"title":"Competitive Environment Analysis in Global Retail Companies Operation Strategy: A Data Envelopment Analysis (DEA) Based Approach","authors":"Zainal Putra, M. Muzakir","doi":"10.47312/ambr.v4i02.286","DOIUrl":"https://doi.org/10.47312/ambr.v4i02.286","url":null,"abstract":"This research aims to find out the most competitive retail company operating in current global market based on the perspective of efficiency. A well-performed company is the company that is efficient in its operations. By using Data Envelopment Analysis (DEA) approach, this research differs from prior research because we used multivariable inputs, namely: asset, operational expense and the number of employees. The output variables used in this research are: total revenue, net profit, return on equity (ROE), return on assets (ROA), return on investment (ROI), dividend yield ratio and asset turnover ratio. The analysis results shows that six retail companies are “efficient” in its operation (efficiency score of 1.00), namely: Carrefour, Costco, Kroger Company, Home Depot Inc, JD.com Inc Adr and Alibaba Group Holdings Ltd ADR. Therefore, these companies are considered the most competitive in its operation strategy in the current global market, whereas there are four retail companies falls into category of “inefficient” (efficiency score < 1.00), namely: Walmart, Amazon.com Inc, Tesco PLC and Walgreens Boots Alliance Inc.","PeriodicalId":34812,"journal":{"name":"AFEBI Management and Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47647052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA 以病毒式营销为干预变量的社交媒体营销和品牌意识对大学生janji jiwa咖啡消费者购买决策的影响

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI: 10.47312/ambr.v5i01.303

Muhammad Nurfauzi Awaludin, S. Sukmono

{"title":"THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA","authors":"Muhammad Nurfauzi Awaludin, S. Sukmono","doi":"10.47312/ambr.v5i01.303","DOIUrl":"https://doi.org/10.47312/ambr.v5i01.303","url":null,"abstract":"The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing. The method used in this study uses path analysis which is the development of multiple linear regression andprocessed using SPSS software. From the research results, it is known that social media marketing has an effect on purchasing decisions both directly and indirectly through viral marketin mediation, and brand awareness influences purchasing decisions both directly and indirectly through viral marketing mediation. Of the two, the direct influence on purchasing decisions is greater than the indirect effect through viral marketing mediation.","PeriodicalId":34812,"journal":{"name":"AFEBI Management and Business Review","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45871988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3